Social Cause (141)
Eating for charity
The Project “Cozinha com Alma” (Cook/Kitchen with Soul) is a solidarity take-away initiative where all the profits go to provide a social grant to support middle and lower-middle class families in deep financial difficulties. The families have been selected by the local authority social commission.
Why it matters
In the current financial and social crisis where people are carefully selecting how they spend their money, this can be a way of starting or expanding a business. By sponsoring these type of solidarity businesses, big brands can effectively contribute to social causes not with money but with their own products as well. How can businesses contribute in a more direct way - and on a local level - during hard economic times?
For Christmas 2008, the Portuguese Red Cross opened a retail store in a shopping mall in Lisbon to sell... HOPE. The store was similar to any other in the shopping centre, with a counter, displays, hangers, and various sizes (prices) but with one essential difference – it ‘sold’ donations.
“Honest by” is a fashion brand that sells its range with complete transparency about its supply chain, products and pricing. They believe that customers should be given the opportunity to shop with complete awareness of what they are buying.