Social Cause (141)
Eating for charity
The Project “Cozinha com Alma” (Cook/Kitchen with Soul) is a solidarity take-away initiative where all the profits go to provide a social grant to support middle and lower-middle class families in deep financial difficulties. The families have been selected by the local authority social commission.
Why it matters
In the current financial and social crisis where people are carefully selecting how they spend their money, this can be a way of starting or expanding a business. By sponsoring these type of solidarity businesses, big brands can effectively contribute to social causes not with money but with their own products as well. How can businesses contribute in a more direct way - and on a local level - during hard economic times?
‘Ensemble Contre la Peine de Mort’, a French charity against the death penalty, has set up an interactive installation in the François Mitterrand library in Paris. Visitors are asked to stand between two screens; one has a soldier, the other a victim. By standing in between, the soldier is unable to shoot. Visitors can then scan a QR code and quickly sign an online petition against the death penalty.
Online game creator, Zynga, has partnered with Save the Children to provide various (in-game) methods for users to donate to the quake and tsunami victims in Japan. Farmville users can purchase a Daikon Radish, Frontierville users can purchase a Kobe Cow, and Café World users can buy Japanese decorations, all of which give 100% of the proceeds to Save the Children and their efforts.