DraftFcb

Social Cause (141)

Eating for charity

Eating for charity

The Project “Cozinha com Alma” (Cook/Kitchen with Soul) is a solidarity take-away initiative where all the profits go to provide a social grant to support middle and lower-middle class families in deep financial difficulties. The families have been selected by the local authority social commission.

Why it matters

In the current financial and social crisis where people are carefully selecting how they spend their money, this can be a way of starting or expanding a business. By sponsoring these type of solidarity businesses, big brands can effectively contribute to social causes not with money but with their own products as well. How can businesses contribute in a more direct way - and on a local level -  during hard economic times?

Conscious
Portugal
Social Cause
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Boots hit the road again

French footwear retailer Bata are offering customers a 10€ reduction when they return a pair of old boots to the store. The worn boots are then given a second life and are recycled into road tar.

France
Conscious
Social Cause
 
Recycle, earn, then donate

This project was launched to make use of the receipts you receive at bottle deposit machines after you’ve recycled. Instead of collecting the cash at the cashier, you enter the receipt into the device and donate the money for your contribution to support social causes of your choice. A number of these devices have already been distributed among supermarkets.
 

Conscious
Germany
Social Cause