Social Cause (141)
Eating for charity
The Project “Cozinha com Alma” (Cook/Kitchen with Soul) is a solidarity take-away initiative where all the profits go to provide a social grant to support middle and lower-middle class families in deep financial difficulties. The families have been selected by the local authority social commission.
Why it matters
In the current financial and social crisis where people are carefully selecting how they spend their money, this can be a way of starting or expanding a business. By sponsoring these type of solidarity businesses, big brands can effectively contribute to social causes not with money but with their own products as well. How can businesses contribute in a more direct way - and on a local level - during hard economic times?
The National Blood Service in London held a street event to highlight the need to stock up on blood ahead of the Olympic Games. With an estimated 1.2 million people and 15,000 athletes anticipated to visit London, they expect increased demands on stocks while donations during this period are predicted to drop.
Duracell supported victims of hurricane Sandy in New York and New Jersey with a rapid response team. They set up mobile stations to allow people to charge their electronic gadgets, get access to the web and gave away free batteries for torches and other devices.