Social Cause (141)
Eating for charity
The Project “Cozinha com Alma” (Cook/Kitchen with Soul) is a solidarity take-away initiative where all the profits go to provide a social grant to support middle and lower-middle class families in deep financial difficulties. The families have been selected by the local authority social commission.
Why it matters
In the current financial and social crisis where people are carefully selecting how they spend their money, this can be a way of starting or expanding a business. By sponsoring these type of solidarity businesses, big brands can effectively contribute to social causes not with money but with their own products as well. How can businesses contribute in a more direct way - and on a local level - during hard economic times?
To draw attention to the need for protected green spaces in the Netherlands, non-profit organisation Natuurmonumenten (NM) has set up a website where supporters can claim their own square metre of an online virtual nature reserve. As more people participate, the virtual reserve grows in size, with the aim of becoming the biggest website in the world!
The check-in app Shopkick allows their 1 million+ users to donate their accumulated “kicks” to the benefit of 30 different charities as part of their rewards program, through which users can also earn gift cards, Facebook credits, movie tickets, and restaurant vouchers.