Social Cause (141)
Eating for charity
The Project “Cozinha com Alma” (Cook/Kitchen with Soul) is a solidarity take-away initiative where all the profits go to provide a social grant to support middle and lower-middle class families in deep financial difficulties. The families have been selected by the local authority social commission.
Why it matters
In the current financial and social crisis where people are carefully selecting how they spend their money, this can be a way of starting or expanding a business. By sponsoring these type of solidarity businesses, big brands can effectively contribute to social causes not with money but with their own products as well. How can businesses contribute in a more direct way - and on a local level - during hard economic times?
IKEA France is doing its bit for climate change by encouraging consumers to use its new carpooling service ‘Le covoiturage’ to reduce the number of cars travelling to their stores.
Studies show that social mobility in Germany depends largely on socio-economic heritage - not on intelligence. To change this, university students started an initiative called “Rock your life” which organizes one-to-one relations in which undergraduate students coach younger pupils from secondary modern schools and deprived areas.