Social Cause (141)
Eating for charity
The Project “Cozinha com Alma” (Cook/Kitchen with Soul) is a solidarity take-away initiative where all the profits go to provide a social grant to support middle and lower-middle class families in deep financial difficulties. The families have been selected by the local authority social commission.
Why it matters
In the current financial and social crisis where people are carefully selecting how they spend their money, this can be a way of starting or expanding a business. By sponsoring these type of solidarity businesses, big brands can effectively contribute to social causes not with money but with their own products as well. How can businesses contribute in a more direct way - and on a local level - during hard economic times?
Rhode Island has seen its population of people in need of food assistance increase by 54%. The “Nothing” campaign featured soup cans branded as Nothing, with a photo of an empty bowl, that could be purchased at grocery stores for $2.99. The cans also served as a “piggy bank” for the buyer to collect additional donations.
“Slooow” is a soft and easy-to-read watch primarily designed for people with learning difficulties but also incorporating fashion values that appeal to the general public. Money raised through sales of the watches is donated to causes that aid people with Down Syndrome.