Media & Entertainment (173)
E-books go ‘ooh la la’!
According to the Wall Street Journal, since the emergence of e-books, erotic novels have rocketed up to the top of best-seller lists. In the Unites States, 40% of books considered risqué were released in digital format only.
Why it matters
E-books have allowed people to exercise more discretion in public areas without the book covers broadcasting what they are looking at to strangers. While social media has encouraged people to share what they do with others, there are some personal habits that we want to remain private. Are there other businesses that could benefit by helping consumers be more discreet and avoid public embarrassment?
TF1, a French TV channel, innovates with its first crossmedia serial. Viewers can follow the heroine, Clem, beyond their TV via the web and their mobile phone. A blog designed like a social network allows the users to immerse in Clem’s teenage life and help her to make crucial choices by voting. The scenario of the next episode evolve according to these collective decisions. Finally, viewers can chat on the blog during the broadcasting.
Movidón is an app that allows you to share localised digital messages with friends and followers on your social networks. For instance, you can leave a message for a friend at the entrance of the Museo del Prado. When the friend arrives there, they’ll receive the message which can be music, photos, videos or just a comment about the place.