Media & Entertainment (173)
E-books go ‘ooh la la’!
According to the Wall Street Journal, since the emergence of e-books, erotic novels have rocketed up to the top of best-seller lists. In the Unites States, 40% of books considered risqué were released in digital format only.
Why it matters
E-books have allowed people to exercise more discretion in public areas without the book covers broadcasting what they are looking at to strangers. While social media has encouraged people to share what they do with others, there are some personal habits that we want to remain private. Are there other businesses that could benefit by helping consumers be more discreet and avoid public embarrassment?
Stüa de Michil is a restaurant inside the in Corvara, Italy where silence is mandatory on every Wednesday evening. The only form of communication permitted is a little blackboard on each table.
The Marigny theatre has set an innovative media operation in Paris. To promote the new play Miam Miam (i.e. Yummy), it has placed removable food plates on the advertising billboards. Those who pick them up and present them to the theatre desk can get a 15% discount on their tickets.