DraftFcb

Media & Entertainment (173)

E-books go ‘ooh la la’!

E-books go ‘ooh la la’!

According to the Wall Street Journal, since the emergence of e-books, erotic novels have rocketed up to the top of best-seller lists. In the Unites States, 40% of books considered risqué were released in digital format only.  

Why it matters

E-books have allowed people to exercise more discretion in public areas without the book covers broadcasting what they are looking at to strangers. While social media has encouraged people to share what they do with others, there are some personal habits that we want to remain private. Are there other businesses that could benefit by helping consumers be more discreet and avoid public embarrassment?

Escape
Italy
Media & Entertainment
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Making physical, digital

Movidón is an app that allows you to share localised digital messages with friends and followers on your social networks. For instance, you can leave a message for a friend at the entrance of the Museo del Prado. When the friend arrives there, they’ll receive the message which can be music, photos, videos or  just a comment about the place.

Create
Enhancement
Spain
Media & Entertainment
 
I(nflight) pad

Iceland Express has become the latest carrier to offer passengers iPads, joining a small but rapidly growing club turning to Apple for their inflight entertainment. The budget airline, which flies from Reykjavik to destinations including London, New York, Berlin and Copenhagen, will introduce the devices first on transatlantic flights, before rolling it out to the rest of the fleet over the next few months. Passengers will have to pay $13 to use the devices, which can be used to watch movies and television shows, listen to music, read magazines and play games.


Connectivity
Portugal
Media & Entertainment