Media & Entertainment (173)
E-books go ‘ooh la la’!
According to the Wall Street Journal, since the emergence of e-books, erotic novels have rocketed up to the top of best-seller lists. In the Unites States, 40% of books considered risqué were released in digital format only.
Why it matters
E-books have allowed people to exercise more discretion in public areas without the book covers broadcasting what they are looking at to strangers. While social media has encouraged people to share what they do with others, there are some personal habits that we want to remain private. Are there other businesses that could benefit by helping consumers be more discreet and avoid public embarrassment?
The brand Axe has enriched its branded content with an interactive comic. Fans of the brand can contribute to the stories by submitting their ideas, which are then used to develop the storyline. The contributors themselves are turned into comic characters, who are ‘tagged’ to their social media profile in the comic.
TIFA (Italian translation of “to support”) is the first virtual football championship played on Facebook. It was developed by Sky Sport Italia to promote their sports channel. Every weekend the real Italian championship matches are mimicked on TIFA with the results decided by the Facebook players. Each supporter can add a point to his team and cheer against another to subtract a point from them. For the launch of the game Sky created a special billboard in the centre of Milan that showed the on-going results of the virtual TIFA match between Inter and AC Milan.