Media & Entertainment (173)
E-books go ‘ooh la la’!
According to the Wall Street Journal, since the emergence of e-books, erotic novels have rocketed up to the top of best-seller lists. In the Unites States, 40% of books considered risqué were released in digital format only.
Why it matters
E-books have allowed people to exercise more discretion in public areas without the book covers broadcasting what they are looking at to strangers. While social media has encouraged people to share what they do with others, there are some personal habits that we want to remain private. Are there other businesses that could benefit by helping consumers be more discreet and avoid public embarrassment?
W Hotels Worldwide is re-launching its founding Whatever/Whenever" philosophy with five new experiential offerings sure to turn the most discerning travelers into believers. Starting April 17th, guests who have long been used to getting whatever they want, whenever they want it, will be able to access new services by pressing the Whatever/Whenever button on their hotel phone. Luxuries like luggage free travel, thoughtful pillow menus, portable snacks for the plane ride home will be some of the services on offer. This service is going to first be made available in W Hotel İstanbul.
Nintendo has built a series of Wii Fit Lounges across various German cities in order to demonstrate the personal training capabilities of the interactive console game. In order to drive consumers to experience the console in the comfort of the luxury lounges, Nintendo sent out personalised invitations to women.