DraftFcb

Media & Entertainment (173)

E-books go ‘ooh la la’!

E-books go ‘ooh la la’!

According to the Wall Street Journal, since the emergence of e-books, erotic novels have rocketed up to the top of best-seller lists. In the Unites States, 40% of books considered risqué were released in digital format only.  

Why it matters

E-books have allowed people to exercise more discretion in public areas without the book covers broadcasting what they are looking at to strangers. While social media has encouraged people to share what they do with others, there are some personal habits that we want to remain private. Are there other businesses that could benefit by helping consumers be more discreet and avoid public embarrassment?

Escape
Italy
Media & Entertainment
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Happy tweet, jazzy beat

Red Bull is taking tweets and turning them into beats.  A tweet is analysed and is associated to a unique sound clip that has an upbeat or downbeat sound based on the emotional sentiment of the tweet.

Create
One World
Media & Entertainment
United States
 
Not waving, but changing

Hitachi has developed a gesture-controlled TV that removes the need for a remote control, allowing watchers to operate the TV simply by waving their hands. The embedded camera sensor recognises hand motions, allowing you to turn it on and off, change channels and control the volume simply by waving horizontally or vertically. 

Instant Gratification
Media & Entertainment
United Kingdom