Media & Entertainment (173)
E-books go ‘ooh la la’!
According to the Wall Street Journal, since the emergence of e-books, erotic novels have rocketed up to the top of best-seller lists. In the Unites States, 40% of books considered risqué were released in digital format only.
Why it matters
E-books have allowed people to exercise more discretion in public areas without the book covers broadcasting what they are looking at to strangers. While social media has encouraged people to share what they do with others, there are some personal habits that we want to remain private. Are there other businesses that could benefit by helping consumers be more discreet and avoid public embarrassment?
Nintendo has built a series of Wii Fit Lounges across various German cities in order to demonstrate the personal training capabilities of the interactive console game. In order to drive consumers to experience the console in the comfort of the luxury lounges, Nintendo sent out personalised invitations to women.
Special radio frequency identification (RFID) cards are being given to visitors of London’s Natural History Museum which enable them to collect highlights of their visit, along with bonus features to explore later online. The visitor registers their ‘Natureplus’ RFID card online and the saved items then appear on their personal homepage.