DraftFcb

Media & Entertainment (173)

E-books go ‘ooh la la’!

E-books go ‘ooh la la’!

According to the Wall Street Journal, since the emergence of e-books, erotic novels have rocketed up to the top of best-seller lists. In the Unites States, 40% of books considered risqué were released in digital format only.  

Why it matters

E-books have allowed people to exercise more discretion in public areas without the book covers broadcasting what they are looking at to strangers. While social media has encouraged people to share what they do with others, there are some personal habits that we want to remain private. Are there other businesses that could benefit by helping consumers be more discreet and avoid public embarrassment?

Escape
Italy
Media & Entertainment
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

in-flight reading

A popular Russian weekly newspaper has created a monthly special edition for people who are travelling by air. This edition is only distributed onboard and contains entertaining information about travelling, flights and the like.

Enhancement
Russia
Media & Entertainment
 
politician idol

Interactive reality talent shows are normally used to search for new pop stars, models or designers but the Austrian political party ÖVP has partnered with a local TV and radio station to use the same principle to search for a party intern. Potential politicos can apply online and the best applicants will be elected online. A winner will be chosen in the final show.

Austria
Experience
Media & Entertainment