DraftFcb

Media & Entertainment (173)

E-books go ‘ooh la la’!

E-books go ‘ooh la la’!

According to the Wall Street Journal, since the emergence of e-books, erotic novels have rocketed up to the top of best-seller lists. In the Unites States, 40% of books considered risqué were released in digital format only.  

Why it matters

E-books have allowed people to exercise more discretion in public areas without the book covers broadcasting what they are looking at to strangers. While social media has encouraged people to share what they do with others, there are some personal habits that we want to remain private. Are there other businesses that could benefit by helping consumers be more discreet and avoid public embarrassment?

Escape
Italy
Media & Entertainment
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Channel 007

BSkyB will launch a James Bond-only channel called Sky Movies 007. On air for a month from October 5th, it will be showing the entire James Bond catalogue to celebrate the 50th anniversary of the release of the first Bond movie, Dr No.
 

Authenticity
Create
Portugal
Media & Entertainment
 
Google map game

Ingress is Google's first full-fledged video game. Once the app is installed, players are attributed to one of two teams. Then, using Google Maps, the game displays the location of imaginary portals. When a player gets to one, they can strengthen its defences if it already belongs to their team or hack it to get control over it.

 

Connectivity
Experience
Portugal
Media & Entertainment