Food & Drink (160)
Dubai Cola
Why it matters
Dubai is used to locally branded products such as the water products Masafi and Al Ain, but Dubai Cola is the first locally branded “Cola” in the market. Traditionally, Coca-Cola and Pepsi have always dominated. Will Dubai Cola interfere with indecisive consumers’ purchase behaviour? Will they chose it out of national pride or for its date flavour? And how will the existing cola brands deal with this local intrusion?
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