Social Cause (118)
Dubai cares, one brick at a time
Dubai Cares is a UAE-based philanthropic organization helping to provide children access to quality primary education in developing countries.
Why it matters
In this case, the message is literally “with every donation, there is a brick being added”. People donating can see a tangible outcome in real-time and appreciate how their donation is making a difference. Will brands consider this successful activation campaign as a benchmark - where consumer’s experience the product rather than simply see a promotional message about it?
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