Driving the wave
Tell me your favourite song and carmaker Jeep will tell you where to drive. The car manufacturer developed an interesting online concept in Spain called “Drive your track”. Users are asked to upload their favourite song, then special technology reads the sound wave generated and finds a landscape that matches the shape of the wave. With a further click, users can discover the route to reach their destination and useful information about the places they may see along the way.
Why it matters
People have emotional connections with music. So mixing different categories to create a new kind of experience may reinforce the connection they have with the product itself. Is this kind of combination enough to differentiate your brand within a highly competitive market?
New Ford Focus 2.0The sports journalist, Sara Carbonero is the ambassador of the new Ford Focus. She stars in a presentation video that the brand has uploaded on YouTube and Facebook.The campaign was developed exclusively on social networks. Facebook has created a community with exclusive content where users can win 12 Ford Focus participating in different dynamics. Within this group, there is an app where the user must demonstrate their driving skills through ten different Spanish cities.
MU by Peugeot is a groundbreaking mobility service destined to revolutionise perceptions of transport in our towns and cities. It offers customers access to a range of mobility services from the comprehensive portfolio of Peugeot products – whether or not they already own a vehicle.