Driving the wave
Tell me your favourite song and carmaker Jeep will tell you where to drive. The car manufacturer developed an interesting online concept in Spain called “Drive your track”. Users are asked to upload their favourite song, then special technology reads the sound wave generated and finds a landscape that matches the shape of the wave. With a further click, users can discover the route to reach their destination and useful information about the places they may see along the way.
Why it matters
People have emotional connections with music. So mixing different categories to create a new kind of experience may reinforce the connection they have with the product itself. Is this kind of combination enough to differentiate your brand within a highly competitive market?
Shop-Script is the first application that allows e-commerce from within social networks (facebook, vkontakte.ru). You can place shop-windows of goods inside the social network and purchase through it.Customer may look through the catalogue and make an order without leaving the site. In Vkontakte there it is also possible to make payment in social network currency.
Virtual takes one giant leap closer to reality as Mitsubishi launches Live Drive—an online test-drive. Mitsubishi will allow US residents 18+ (with a driver’s license) to drive a real 2011 Outlander Sport around a test course right from the comfort of their squishy desk chair at home. How you ask? By rigging the car to respond to interactive remote controls via the internet.