Driving the wave
Tell me your favourite song and carmaker Jeep will tell you where to drive. The car manufacturer developed an interesting online concept in Spain called “Drive your track”. Users are asked to upload their favourite song, then special technology reads the sound wave generated and finds a landscape that matches the shape of the wave. With a further click, users can discover the route to reach their destination and useful information about the places they may see along the way.
Why it matters
People have emotional connections with music. So mixing different categories to create a new kind of experience may reinforce the connection they have with the product itself. Is this kind of combination enough to differentiate your brand within a highly competitive market?
Parker is the app that combines live on-street parking availability with lot and garage information to give a comprehensive view of vacant parking nearby. Drivers can easily find where the nearest lot/garage is, their rates and policy, and can even pay for it directly via the app.
An award winning bike design made out of rust-free aluminium with a built in LED light system that is charged by sunlight. The bike also has an integrated lock so you don’t have to carry any accessories with you.