Driving the wave
Tell me your favourite song and carmaker Jeep will tell you where to drive. The car manufacturer developed an interesting online concept in Spain called “Drive your track”. Users are asked to upload their favourite song, then special technology reads the sound wave generated and finds a landscape that matches the shape of the wave. With a further click, users can discover the route to reach their destination and useful information about the places they may see along the way.
Why it matters
People have emotional connections with music. So mixing different categories to create a new kind of experience may reinforce the connection they have with the product itself. Is this kind of combination enough to differentiate your brand within a highly competitive market?
The ‘Fiat 500 by DIESEL’ is the product of a collaboration between Fiat and well-known Italian denim brand Diesel. The model sports an interior made from Diesel denim as well as Diesel logos on the side, mirrors and hubs. The model will be produced in limited numbers with just 10,000 "by DIESEL" cars planned in the next two years.
The Fiat 500 has inspired a new product line launched by the Italian automobile company. It is the result of a collaboration between Lapo Elkann, (Agnelli´s heir) and Italian company Meritalia. Called the 'Fiat 500 Design Collection” it’s the companies first collection of furniture. It includes the Panorama sofa, a Picnic table and a Cheers console. The three designs pay tribute to the Fiat 500 of the 60's.