Driving the wave
Tell me your favourite song and carmaker Jeep will tell you where to drive. The car manufacturer developed an interesting online concept in Spain called “Drive your track”. Users are asked to upload their favourite song, then special technology reads the sound wave generated and finds a landscape that matches the shape of the wave. With a further click, users can discover the route to reach their destination and useful information about the places they may see along the way.
Why it matters
People have emotional connections with music. So mixing different categories to create a new kind of experience may reinforce the connection they have with the product itself. Is this kind of combination enough to differentiate your brand within a highly competitive market?
“Waze” is a social mobile app that gives people real time GPS navigation according to the live condition of the road. Users report traffic jams so that they can be shared with other users, suggesting faster routes for their journeys.
The Denzel Group is opening a new green showroom in Vienna. It’s the first showroom in Europe to offer Austria’s largest variety of eco-friendly automobiles from a selection of manufacturers. And includes natural gas passenger cars, electro cars and bio ethanol automobiles.