Driving the wave
Tell me your favourite song and carmaker Jeep will tell you where to drive. The car manufacturer developed an interesting online concept in Spain called “Drive your track”. Users are asked to upload their favourite song, then special technology reads the sound wave generated and finds a landscape that matches the shape of the wave. With a further click, users can discover the route to reach their destination and useful information about the places they may see along the way.
Why it matters
People have emotional connections with music. So mixing different categories to create a new kind of experience may reinforce the connection they have with the product itself. Is this kind of combination enough to differentiate your brand within a highly competitive market?
Pininfarina is expected to go into production with its BLUECAR electric vehicle by 2011, with an estimated global production output of 60,000 by 2012. Powered by a Lithium Metal Polymer battery pack, the car runs 250km when fully charged . The car’s running costs are extremely low at around €1 per 100km.
Honda has developed a car to be exclusively marketed to women. Not only does it come in pink, the interior has a number of other features that may appeal to women such as a windscreen that helps prevent wrinkles, and a special air-conditioning system that keeps your skin moisturised.