Driving the wave
Tell me your favourite song and carmaker Jeep will tell you where to drive. The car manufacturer developed an interesting online concept in Spain called “Drive your track”. Users are asked to upload their favourite song, then special technology reads the sound wave generated and finds a landscape that matches the shape of the wave. With a further click, users can discover the route to reach their destination and useful information about the places they may see along the way.
Why it matters
People have emotional connections with music. So mixing different categories to create a new kind of experience may reinforce the connection they have with the product itself. Is this kind of combination enough to differentiate your brand within a highly competitive market?
As more automobiles with hybrid and electric engines hit the roads new dangers pop up – E-cars are almost noiseless so pedestrians or bicycle riders can hardly hear them coming. Toyota now sells noisemaker kits to give these car types sound again.
The RodeDog app detects when motorists are attempting to drive and text at the same time. It sends a message to friends and family members who can hopefully discourage drivers from the practice.
The app works by determining if a driver is behind the wheel using the GPS functionality. Users can add friends and family to their list of people who get notified if they attempt to drive and use their phone at the same time. If they are caught doing so, friends can respond by sending alerts–audible dog barks – to remind them that they should be concentrating on the road.