Driving the wave
Tell me your favourite song and carmaker Jeep will tell you where to drive. The car manufacturer developed an interesting online concept in Spain called “Drive your track”. Users are asked to upload their favourite song, then special technology reads the sound wave generated and finds a landscape that matches the shape of the wave. With a further click, users can discover the route to reach their destination and useful information about the places they may see along the way.
Why it matters
People have emotional connections with music. So mixing different categories to create a new kind of experience may reinforce the connection they have with the product itself. Is this kind of combination enough to differentiate your brand within a highly competitive market?
Velib, the Parisian bike self-service, has launched a range of branded accessories including helmets, baskets, gloves, armbands and saddle covers.
More and more technology has been introduced in new cars and the automotive sector is just a couple of steps away from creating true smart cars. Urban OS is a platform that aims to run cities such as traffic lights or parking spaces just like a computer operating system runs your PC. Cars equipped with sensors will be able to communicate with the platform and the city’s infrastructure to make journeys easier and more efficient.