DraftFcb

Automotive (124)

Driving the wave

Driving the wave

Tell me your favourite song and carmaker Jeep will tell you where to drive. The car manufacturer developed an interesting online concept in Spain called “Drive your track”. Users are asked to upload their favourite song, then special technology reads the sound wave generated and finds a landscape that matches the shape of the wave. With a further click, users can discover the route to reach their destination and useful information about the places they may see along the way.

Why it matters

People have emotional connections with music. So mixing different categories to create a new kind of experience may reinforce the connection they have with the product itself. Is this kind of combination enough to differentiate your brand within a highly competitive market?

Automotive
Enhancement
Experience
Spain
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

French qualite vs German qualitat

The new TV commercial of the French carmaker Renault parodies the last advertising campaign of the German brand Opel. A man, speaking a funny mix of German and French, presents a Renault car. The Opel campaign starred German engineers presenting Opel cars in German and was subtitled in French.

Automotive
France
Authenticity
 
Google crowdsourcing alleviates electric vehicle anxiety

Google has added the locations of Electronic Vehicle Charging stations to Google Maps. In addition to NREL (National Renewable Energy Laboratory), Google has turned to crowdsourcing to develop their data bank. They have invited electric vehicle enthusiasts, charging station installers and automakers to join the GeoEVSE forum and contribute locations.
 

Automotive
Conscious
Enhancement
Fear
United States