DraftFcb

Media & Entertainment (173)

Downtime speed read

Downtime speed read

In the Netherlands “Vertragingsapp” (or the ‘Delay’ app) offers you short stories on your mobile device based on the time of your delay on public transportation. After you have entered the expected time delay, you can browse stories from well-known authors and read it within that time.

Why it matters

Whilst the app promotes authors, it also caters to consumers by tailoring media to their everyday needs. Is this a new trend whereby TV show lengths may be reduced to 15 minutes or where movies will need to include intermissions for today’s time-poor audiences? Are there other services or products that would be better suited to consumers if they took into account time restraints?

Enhancement
Instant Gratification
Netherlands
Media & Entertainment
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Is green the new 'red Coke'?

Coca-Cola and WWF have put up a 60 X 60 foot billboard in Manila. The message? “This billboard absorbs air pollutants”. It’s made of thousands of Fukien tea plants surrounding the iconic shape of a Coke bottle.

Conscious
Italy
Media & Entertainment
 
The exhilaration agency

A Vida é Bela (Life is Beautiful) have launched an ‘Experience Guide’, featuring more than 1000 experiences in Portugal, Spain and Brazil. The guide offers experiences as diverse as parachuting, space travel, Formula One driving and whale watching.

Escape
Experience
Instant Gratification
Spain
Media & Entertainment