Media & Entertainment (173)
Downtime speed read
In the Netherlands “Vertragingsapp” (or the ‘Delay’ app) offers you short stories on your mobile device based on the time of your delay on public transportation. After you have entered the expected time delay, you can browse stories from well-known authors and read it within that time.
Why it matters
Whilst the app promotes authors, it also caters to consumers by tailoring media to their everyday needs. Is this a new trend whereby TV show lengths may be reduced to 15 minutes or where movies will need to include intermissions for today’s time-poor audiences? Are there other services or products that would be better suited to consumers if they took into account time restraints?
Russian newspaper ‘Ogonek’ has reverted to its traditional format which was in production up until 1992. Whilst the classic format is twice as big than the current one, directors feel that not only will it allow better picture quality, but readers will welcome the return to tradition.
For the launch of the second season of the TV show Braquo, the French channel Canal+ invited people to experience the universe of the show through a real-time multimedia game.