Media & Entertainment (173)
Downtime speed read
In the Netherlands “Vertragingsapp” (or the ‘Delay’ app) offers you short stories on your mobile device based on the time of your delay on public transportation. After you have entered the expected time delay, you can browse stories from well-known authors and read it within that time.
Why it matters
Whilst the app promotes authors, it also caters to consumers by tailoring media to their everyday needs. Is this a new trend whereby TV show lengths may be reduced to 15 minutes or where movies will need to include intermissions for today’s time-poor audiences? Are there other services or products that would be better suited to consumers if they took into account time restraints?
Traditionally in Russian cinemas, films started fifteen minutes after the time printed on the tickets, providing a fifteen minute window of advertising. This is now changing to show the actual film start time due to new legislation.
Twitter now automatically shortens your links for you.