DraftFcb

Media & Entertainment (173)

Downtime speed read

Downtime speed read

In the Netherlands “Vertragingsapp” (or the ‘Delay’ app) offers you short stories on your mobile device based on the time of your delay on public transportation. After you have entered the expected time delay, you can browse stories from well-known authors and read it within that time.

Why it matters

Whilst the app promotes authors, it also caters to consumers by tailoring media to their everyday needs. Is this a new trend whereby TV show lengths may be reduced to 15 minutes or where movies will need to include intermissions for today’s time-poor audiences? Are there other services or products that would be better suited to consumers if they took into account time restraints?

Enhancement
Instant Gratification
Netherlands
Media & Entertainment
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

My NGC

On its 10th anniversary in Portugal, the National Geographic Channel let its viewers choose for the first time ever. Through a micro-site especially created for the voting process, viewers could vote on the Sunday afternoon programme line up for a whole month. More than 20,000 people voted.

Instant Gratification
Portugal
Media & Entertainment
 
Pleo - dino-robot

Pleo is a robot-dinosaur that’s becoming popular with adults in Moscow. It’s a home and office toy with a unique personality generated through the experiences it shares with its owner.

Experience
Russia
Media & Entertainment