Media & Entertainment (173)
Downtime speed read
In the Netherlands “Vertragingsapp” (or the ‘Delay’ app) offers you short stories on your mobile device based on the time of your delay on public transportation. After you have entered the expected time delay, you can browse stories from well-known authors and read it within that time.
Why it matters
Whilst the app promotes authors, it also caters to consumers by tailoring media to their everyday needs. Is this a new trend whereby TV show lengths may be reduced to 15 minutes or where movies will need to include intermissions for today’s time-poor audiences? Are there other services or products that would be better suited to consumers if they took into account time restraints?
The iSense is an iPad screen cover that converts text, apps and physical shapes into braille thanks to light-sensitive material.
“Because I like you” is an unbranded spot that has reached almost 1.6 million views in a week. The video has been created by three young guys from Milan, who are now trying to offer it for sale.