Media & Entertainment (173)
Downtime speed read
In the Netherlands “Vertragingsapp” (or the ‘Delay’ app) offers you short stories on your mobile device based on the time of your delay on public transportation. After you have entered the expected time delay, you can browse stories from well-known authors and read it within that time.
Why it matters
Whilst the app promotes authors, it also caters to consumers by tailoring media to their everyday needs. Is this a new trend whereby TV show lengths may be reduced to 15 minutes or where movies will need to include intermissions for today’s time-poor audiences? Are there other services or products that would be better suited to consumers if they took into account time restraints?
A popular Russian weekly newspaper has created a monthly special edition for people who are travelling by air. This edition is only distributed onboard and contains entertaining information about travelling, flights and the like.
‘Eljelou’ is a new magazine where the stars are everyday people. The design of the magazine is very similar to a well-known international magazine devoted to the rich and famous, except that ‘Eljelou’ is devoted to lives, holidays and weddings of normal people.