Media & Entertainment (173)
Downtime speed read
In the Netherlands “Vertragingsapp” (or the ‘Delay’ app) offers you short stories on your mobile device based on the time of your delay on public transportation. After you have entered the expected time delay, you can browse stories from well-known authors and read it within that time.
Why it matters
Whilst the app promotes authors, it also caters to consumers by tailoring media to their everyday needs. Is this a new trend whereby TV show lengths may be reduced to 15 minutes or where movies will need to include intermissions for today’s time-poor audiences? Are there other services or products that would be better suited to consumers if they took into account time restraints?
The ‘Louis Vuitton Spring/Summer 2011 collection’ is giving its consumers more than a front row view by creating a full 360 degree view of the catwalk through the lenses of 52 carefully situated cameras. This 360 degree view is available live on your iPhone or iPad at louisvuitton.fashionshow.com, or even on facebook.
Coca Cola’s campaign ‘Happiness’ has been extended with an exhibition in Turkey. Famous photographers and stylists came together to create a series of photographs which depict happiness and will be exhibited for two months in Istanbul.