Media & Entertainment (173)
Downtime speed read
In the Netherlands “Vertragingsapp” (or the ‘Delay’ app) offers you short stories on your mobile device based on the time of your delay on public transportation. After you have entered the expected time delay, you can browse stories from well-known authors and read it within that time.
Why it matters
Whilst the app promotes authors, it also caters to consumers by tailoring media to their everyday needs. Is this a new trend whereby TV show lengths may be reduced to 15 minutes or where movies will need to include intermissions for today’s time-poor audiences? Are there other services or products that would be better suited to consumers if they took into account time restraints?
On its 10th anniversary in Portugal, the National Geographic Channel let its viewers choose for the first time ever. Through a micro-site especially created for the voting process, viewers could vote on the Sunday afternoon programme line up for a whole month. More than 20,000 people voted.
Next Media in Taiwan specializes in animating news events with CGI, to show people what might have happened when the event wasn’t caught on film. The videos are created in a matter of hours to depict current events and get millions of views online.