Media & Entertainment (173)
Downtime speed read
In the Netherlands “Vertragingsapp” (or the ‘Delay’ app) offers you short stories on your mobile device based on the time of your delay on public transportation. After you have entered the expected time delay, you can browse stories from well-known authors and read it within that time.
Why it matters
Whilst the app promotes authors, it also caters to consumers by tailoring media to their everyday needs. Is this a new trend whereby TV show lengths may be reduced to 15 minutes or where movies will need to include intermissions for today’s time-poor audiences? Are there other services or products that would be better suited to consumers if they took into account time restraints?
Europe's low fares airline Ryanair is offering its planes as a low cost advertising space for all kinds of brands.
Nicko Nogués and Carolina Rivera have started the initiative 365diasdefestivales.org. This is an online platform designed to spread the good mood of a music festival to every day of the year.
To achieve this, they count on the support of several artists and groups that have decided to collaborate selflessly in the project – acting for free to generate mini-concerts and gigs throughout the year. Entry is controlled by festival bands and sold for 5€.