Media & Entertainment (173)
Downtime speed read
In the Netherlands “Vertragingsapp” (or the ‘Delay’ app) offers you short stories on your mobile device based on the time of your delay on public transportation. After you have entered the expected time delay, you can browse stories from well-known authors and read it within that time.
Why it matters
Whilst the app promotes authors, it also caters to consumers by tailoring media to their everyday needs. Is this a new trend whereby TV show lengths may be reduced to 15 minutes or where movies will need to include intermissions for today’s time-poor audiences? Are there other services or products that would be better suited to consumers if they took into account time restraints?
On its 10th anniversary in Portugal, the National Geographic Channel let its viewers choose for the first time ever. Through a micro-site especially created for the voting process, viewers could vote on the Sunday afternoon programme line up for a whole month. More than 20,000 people voted.
The Dutch magazine market has seen an explosion in the number of “personality glossies” launched. Popular figures in media and entertainment are launching their own lifestyle magazines, with the most recent success being LINDA, launched by actress and presenter Linda de Mol. The ‘Me Mag’ phenomenon started in the US with Oprah Winfrey’s hugely successful O magazine. But until now no-one has really tried to emulate this success in the European market.