Media & Entertainment (173)
Downtime speed read
In the Netherlands “Vertragingsapp” (or the ‘Delay’ app) offers you short stories on your mobile device based on the time of your delay on public transportation. After you have entered the expected time delay, you can browse stories from well-known authors and read it within that time.
Why it matters
Whilst the app promotes authors, it also caters to consumers by tailoring media to their everyday needs. Is this a new trend whereby TV show lengths may be reduced to 15 minutes or where movies will need to include intermissions for today’s time-poor audiences? Are there other services or products that would be better suited to consumers if they took into account time restraints?
'Alma cheese, directly from the cheese maker' is the motto of this Austrian cheese company. To highlight the important work of the dairymen in the Alps of Vorarlberg, Alma has sent 10 people to live in an alpine hut in Bregenzerwald. Their experiences will be reported via a blog. One of the bloggers will be Lena Hoschek, well known Austrian designer, who creates modern dirndl dresses.
Tata DOCOMO, a leading mobile service provider in India, leveraged Twitter to allow its users to purchase value added services and applications simply by tweeting.
Subscribers register their twitter handle with Tata DOCOMO and post confirmation they can buy ringtones they like by Tweeting to @tatadocomo. So for example, if you tweet #act#gangnam to @tatadocomo you will be able to activate the Gangnam Style ringtone.