Media & Entertainment (173)
Downtime speed read
In the Netherlands “Vertragingsapp” (or the ‘Delay’ app) offers you short stories on your mobile device based on the time of your delay on public transportation. After you have entered the expected time delay, you can browse stories from well-known authors and read it within that time.
Why it matters
Whilst the app promotes authors, it also caters to consumers by tailoring media to their everyday needs. Is this a new trend whereby TV show lengths may be reduced to 15 minutes or where movies will need to include intermissions for today’s time-poor audiences? Are there other services or products that would be better suited to consumers if they took into account time restraints?
The French drink brand Perrier has created YouTube commercials that evolve with the number of views. The videos show a night club scene: as the video is shared and views increase, the club gets more packed and the ambience more intense. In the end, only Perrier can refresh the dancers.
Twitter has spawned the Twitter Comedy Club; an online live comedy night with top comedians forced to tell jokes within the 140 character limit of Twitter updates.