Media & Entertainment (173)
Downtime speed read
In the Netherlands “Vertragingsapp” (or the ‘Delay’ app) offers you short stories on your mobile device based on the time of your delay on public transportation. After you have entered the expected time delay, you can browse stories from well-known authors and read it within that time.
Why it matters
Whilst the app promotes authors, it also caters to consumers by tailoring media to their everyday needs. Is this a new trend whereby TV show lengths may be reduced to 15 minutes or where movies will need to include intermissions for today’s time-poor audiences? Are there other services or products that would be better suited to consumers if they took into account time restraints?
A Vida é Bela (Life is Beautiful) have launched an ‘Experience Guide’, featuring more than 1000 experiences in Portugal, Spain and Brazil. The guide offers experiences as diverse as parachuting, space travel, Formula One driving and whale watching.
In the context of a well-know German literature award, the city of Klagenfurt was converted into a virtual library featuring great pieces of literature. Seventy QR code stickers were placed all over the city. Passers-by could then scan the code to download full eBooks to their smartphones.