Media & Entertainment (173)
Downtime speed read
In the Netherlands “Vertragingsapp” (or the ‘Delay’ app) offers you short stories on your mobile device based on the time of your delay on public transportation. After you have entered the expected time delay, you can browse stories from well-known authors and read it within that time.
Why it matters
Whilst the app promotes authors, it also caters to consumers by tailoring media to their everyday needs. Is this a new trend whereby TV show lengths may be reduced to 15 minutes or where movies will need to include intermissions for today’s time-poor audiences? Are there other services or products that would be better suited to consumers if they took into account time restraints?
Next Media in Taiwan specializes in animating news events with CGI, to show people what might have happened when the event wasn’t caught on film. The videos are created in a matter of hours to depict current events and get millions of views online.
German magazine “RetroTrend” is so very retro that it is in fact cutting edge. The mag-makers tell stories about all different kinds of retro topics, e.g. about the decline of the cassette tape or how passionate enthusiasts are trying to revive the almost extinct brand Polaroid.