Media & Entertainment (173)
Downtime speed read
In the Netherlands “Vertragingsapp” (or the ‘Delay’ app) offers you short stories on your mobile device based on the time of your delay on public transportation. After you have entered the expected time delay, you can browse stories from well-known authors and read it within that time.
Why it matters
Whilst the app promotes authors, it also caters to consumers by tailoring media to their everyday needs. Is this a new trend whereby TV show lengths may be reduced to 15 minutes or where movies will need to include intermissions for today’s time-poor audiences? Are there other services or products that would be better suited to consumers if they took into account time restraints?
The latest Cirque du Soleil campaign is an interactive HTML5 experience that takes place in Google Chrome. Subatomic Systems developed a platform that turns your own webcam into a Kinect-style device that captures your gestures. There is no need to install any new software and it works on smartphones and tablets too.
Interactive reality talent shows are normally used to search for new pop stars, models or designers but the Austrian political party ÖVP has partnered with a local TV and radio station to use the same principle to search for a party intern. Potential politicos can apply online and the best applicants will be elected online. A winner will be chosen in the final show.