DraftFcb

Media & Entertainment (173)

Downtime speed read

Downtime speed read

In the Netherlands “Vertragingsapp” (or the ‘Delay’ app) offers you short stories on your mobile device based on the time of your delay on public transportation. After you have entered the expected time delay, you can browse stories from well-known authors and read it within that time.

Why it matters

Whilst the app promotes authors, it also caters to consumers by tailoring media to their everyday needs. Is this a new trend whereby TV show lengths may be reduced to 15 minutes or where movies will need to include intermissions for today’s time-poor audiences? Are there other services or products that would be better suited to consumers if they took into account time restraints?

Enhancement
Instant Gratification
Netherlands
Media & Entertainment
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

(R)Evolutionary living

Oya is a  small but growing German magazine about sustainable thinking and living. It touches various subjects like alternative currencies and economies or how citizens can create their own products rather than buy everything.

Conscious
Germany
Significance
Media & Entertainment
 
Secret-graffiti networking

If you download a plug-in from goozzy.com for your Mozilla internet browser, you can leave ‘sticky notes’ on any website. Readable only by others who have installed goozzy on their computer, goozzy users communicate through these stickers with other internet users unable to see their conversations.
 

Connectivity
Russia
Media & Entertainment