Media & Entertainment (173)
Downtime speed read
In the Netherlands “Vertragingsapp” (or the ‘Delay’ app) offers you short stories on your mobile device based on the time of your delay on public transportation. After you have entered the expected time delay, you can browse stories from well-known authors and read it within that time.
Why it matters
Whilst the app promotes authors, it also caters to consumers by tailoring media to their everyday needs. Is this a new trend whereby TV show lengths may be reduced to 15 minutes or where movies will need to include intermissions for today’s time-poor audiences? Are there other services or products that would be better suited to consumers if they took into account time restraints?
German magazine “RetroTrend” is so very retro that it is in fact cutting edge. The mag-makers tell stories about all different kinds of retro topics, e.g. about the decline of the cassette tape or how passionate enthusiasts are trying to revive the almost extinct brand Polaroid.
This summer, the 130 metre-long metro hallway of the Parisian station Montparnasse has been covered by a huge Disneyland fresco. While on the moving walkway, passengers were invited to wear 3D glasses and be transported to the heart of the amusement park.