Media & Entertainment (173)
Downtime speed read
In the Netherlands “Vertragingsapp” (or the ‘Delay’ app) offers you short stories on your mobile device based on the time of your delay on public transportation. After you have entered the expected time delay, you can browse stories from well-known authors and read it within that time.
Why it matters
Whilst the app promotes authors, it also caters to consumers by tailoring media to their everyday needs. Is this a new trend whereby TV show lengths may be reduced to 15 minutes or where movies will need to include intermissions for today’s time-poor audiences? Are there other services or products that would be better suited to consumers if they took into account time restraints?
There are now interactive reality health programmes that mirror entertainment talk shows. The programmes feature famous doctors taking on the role of presenters and female callers that phone in to discuss their issue with the doctors in front of a live audience.
Struggling MySpace recently announced a mashup with Facebook that allows users to import their likes and interests from Facebook and access their accounts through MySpace. This will allow MySpace to use that data to offer personalised recommendations for entertainment content.