DraftFcb

Media & Entertainment (173)

Downtime speed read

Downtime speed read

In the Netherlands “Vertragingsapp” (or the ‘Delay’ app) offers you short stories on your mobile device based on the time of your delay on public transportation. After you have entered the expected time delay, you can browse stories from well-known authors and read it within that time.

Why it matters

Whilst the app promotes authors, it also caters to consumers by tailoring media to their everyday needs. Is this a new trend whereby TV show lengths may be reduced to 15 minutes or where movies will need to include intermissions for today’s time-poor audiences? Are there other services or products that would be better suited to consumers if they took into account time restraints?

Enhancement
Instant Gratification
Netherlands
Media & Entertainment
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Shoot. Sync. Share

Samsung launched the SH100, a digital camera that allows users to wirelessly upload photos to social networks, your online library or to an email after adding tags and comments. You can automatically back up your photos onto your PC or send them wirelessly to view on your TV.  It’s compatible with your mobile phone, allowing you to use your phone as a remote control to organise your camera content and as a remote viewfinder.

Connectivity
Spain
Media & Entertainment
 
Musical jewellery

Michiel Cornelissens designed the “Pod à porter”, a jewellery-like iPod shuffle accessory. The ultra-light neckband is the “easiest way to wear music - even if you’re not wearing much” and promises no more wire-tangling of your earphones.

Austria
Connectivity
Media & Entertainment