Media & Entertainment (173)
Downtime speed read
In the Netherlands “Vertragingsapp” (or the ‘Delay’ app) offers you short stories on your mobile device based on the time of your delay on public transportation. After you have entered the expected time delay, you can browse stories from well-known authors and read it within that time.
Why it matters
Whilst the app promotes authors, it also caters to consumers by tailoring media to their everyday needs. Is this a new trend whereby TV show lengths may be reduced to 15 minutes or where movies will need to include intermissions for today’s time-poor audiences? Are there other services or products that would be better suited to consumers if they took into account time restraints?
In the context of a well-know German literature award, the city of Klagenfurt was converted into a virtual library featuring great pieces of literature. Seventy QR code stickers were placed all over the city. Passers-by could then scan the code to download full eBooks to their smartphones.
JAM brings the legendary sound quality of Apogee to iPad, iPhone and Mac. Now guitarists can have a pocket-sized, plug in and play interface at an unprecedented price. They can experience ultimate tone with the guitar amps and effects in Apple’s GarageBand software or other compatible applications.