Travel & Tourism (148)
Down memory lane hotel
The Four Season’s luxury hotel in Toronto has launched a participatory project with its audience via social networks. The hotel is moving locations and so to celebrate the history and moments that the building has seen, past guests and employees are invited to create and become co-authors of a memory book.
Why it matters
Is this a good example about how a top leading brand can capture and share all the good experiences they offered their customers? Can brands enhance the relationship by making customers revisit nostalgic and emotional moments?
Thanks to the Museum of Me, Intel takes users on a visually beautiful tour of their life on Facebook, inviting users to tour their Facebook content as a journey of visualisation that explores who I am.
British celebrities have teamed up with Google to reveal their favourite places for a new guide to “hidden London”. Locations include Dame Kelly Holmes’ favourite market and Ken Livingstone’s preferred tapas restaurant. Users are able to zoom in and see close up street views of each area, find directions and plenty more.