Travel & Tourism (148)
Down memory lane hotel
The Four Season’s luxury hotel in Toronto has launched a participatory project with its audience via social networks. The hotel is moving locations and so to celebrate the history and moments that the building has seen, past guests and employees are invited to create and become co-authors of a memory book.
Why it matters
Is this a good example about how a top leading brand can capture and share all the good experiences they offered their customers? Can brands enhance the relationship by making customers revisit nostalgic and emotional moments?
The German “E-Tour” project gives tourists the opportunity to discover the Bavarian region Allgäu by renting electric cars.
Washington DC transportation officials are looking at the current DIY carpooling set-up (called slugging) for tips on how to encourage commuters to carpool to work. They believe that highway gridlock could be eliminated if traffic dropped by 10%.