Travel & Tourism (148)
Down memory lane hotel
The Four Season’s luxury hotel in Toronto has launched a participatory project with its audience via social networks. The hotel is moving locations and so to celebrate the history and moments that the building has seen, past guests and employees are invited to create and become co-authors of a memory book.
Why it matters
Is this a good example about how a top leading brand can capture and share all the good experiences they offered their customers? Can brands enhance the relationship by making customers revisit nostalgic and emotional moments?
iFeedback is a new app allowing hotel guests to instantly transmit any criticism or praise they may have. Smartphone Users can scan one of the many QR codes placed all over the hotel to report complaints right on the spot or use one of the ipad terminals. The feedback is then instantly forwarded to the corresponding person in charge.
The German “E-Tour” project gives tourists the opportunity to discover the Bavarian region Allgäu by renting electric cars.