Travel & Tourism (148)
Down memory lane hotel
The Four Season’s luxury hotel in Toronto has launched a participatory project with its audience via social networks. The hotel is moving locations and so to celebrate the history and moments that the building has seen, past guests and employees are invited to create and become co-authors of a memory book.
Why it matters
Is this a good example about how a top leading brand can capture and share all the good experiences they offered their customers? Can brands enhance the relationship by making customers revisit nostalgic and emotional moments?
The Dutch airline KLM is developing a new service, which enables passengers to choose their seat neighbour on their next flight via Facebook and LinkedIn. This way travelling long distances could become more enjoyable for passengers.
“Porta Garibaldi” is a Bed & Breakfast & Barter in Milan. You can rent a room not with money, but with a gift.