Travel & Tourism (148)
Down memory lane hotel
The Four Season’s luxury hotel in Toronto has launched a participatory project with its audience via social networks. The hotel is moving locations and so to celebrate the history and moments that the building has seen, past guests and employees are invited to create and become co-authors of a memory book.
Why it matters
Is this a good example about how a top leading brand can capture and share all the good experiences they offered their customers? Can brands enhance the relationship by making customers revisit nostalgic and emotional moments?
Air France have launched a new social network called ‘Bluenity’ designed to link members who are travelling to the same destination. It also allows you to review the profiles and the “trip attitudes” of the other flight’s passengers. The community’s members exchange tips about good places to visit and even meet up during their trip.
‘Buddha Trail’ is a luxury train aimed at helping tourists discover all the important landmarks of Buddha’s life. The tour starts at his birthplace in Lumpini and connects cities where Lord Buddha spent part of his life, before ending at Bodh Gaya where he achieved enlightenment. It is designed to attract Buddhist tourists from South East and East Asia and will offer a luxurious experience with global cuisines and grand décor on the train.