DraftFcb

Travel & Tourism (148)

Down memory lane hotel

Down memory lane hotel

The Four Season’s luxury hotel in Toronto has launched a participatory project with its audience via social networks. The hotel is moving locations and so to celebrate the history and moments that the building has seen, past guests and employees are invited to create and become co-authors of a memory book.

Why it matters

Is this a good example about how a top leading brand can capture and share all the good experiences they offered their customers? Can brands enhance the relationship by making customers revisit nostalgic and emotional moments?

Connectivity
Significance
Italy
Travel & Tourism
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Your holiday search trail

Firefox launched Gliider, a digital file which keeps track of the traveller’s search process while planning a trip. You can highlight and drag and drop information from any website, saving the information filed in an extra window. It will also then track and alert you to deals on hotels, flights etc., relevant to the specific trip. Finally the user can share his trip file with up to four other users and print out a brochure of all the information they have collected.

Enhancement
Germany
Travel & Tourism
 
Holiday + passengers = friends

Air France have launched a new social network called  ‘Bluenity’ designed to link members who are travelling to the same destination. It also allows you to review the profiles and the “trip attitudes” of the other flight’s passengers. The community’s members exchange tips about good places to visit and even meet up during their trip.

France
Connectivity
Travel & Tourism