Travel & Tourism (148)
Down memory lane hotel
The Four Season’s luxury hotel in Toronto has launched a participatory project with its audience via social networks. The hotel is moving locations and so to celebrate the history and moments that the building has seen, past guests and employees are invited to create and become co-authors of a memory book.
Why it matters
Is this a good example about how a top leading brand can capture and share all the good experiences they offered their customers? Can brands enhance the relationship by making customers revisit nostalgic and emotional moments?
With the claim “Do As We Do”, Bportuguese is an atypical travel agency – in the incoming segment – that offers to its clients the kind of experiences lived by the Portuguese themselves in their daily lives, showing them the “true Portuguese way”.
Swedish engineers have managed to harness the heat of commuters and use it to generate power. The most impressive part is that the energy generated is then used down the street.