DraftFcb

Travel & Tourism (148)

Down memory lane hotel

Down memory lane hotel

The Four Season’s luxury hotel in Toronto has launched a participatory project with its audience via social networks. The hotel is moving locations and so to celebrate the history and moments that the building has seen, past guests and employees are invited to create and become co-authors of a memory book.

Why it matters

Is this a good example about how a top leading brand can capture and share all the good experiences they offered their customers? Can brands enhance the relationship by making customers revisit nostalgic and emotional moments?

Connectivity
Significance
Italy
Travel & Tourism
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

E-car tourism

The German “E-Tour” project gives tourists the opportunity to discover the Bavarian region Allgäu by renting electric cars.

Conscious
Experience
Germany
Travel & Tourism
 
Holidays given pink makeover

Pinktravel.at is an Austrian travel business targeting gay men with ‘gay-friendly’ holidays. The travel agency offers gay cruises, trips to the trendiest gay cities and holidays taking in Gay Pride festivals across the globe.
 

Austria
Significance
Travel & Tourism