Travel & Tourism (148)
Down memory lane hotel
The Four Season’s luxury hotel in Toronto has launched a participatory project with its audience via social networks. The hotel is moving locations and so to celebrate the history and moments that the building has seen, past guests and employees are invited to create and become co-authors of a memory book.
Why it matters
Is this a good example about how a top leading brand can capture and share all the good experiences they offered their customers? Can brands enhance the relationship by making customers revisit nostalgic and emotional moments?
Air France offers their first class travellers the opportunity to attend an art exhibition during their flight. A room in the aircraft has been given over to use as an art space, and in January 2010, the in-flight exhibition was ‘First Colour’ by the photographer Inge Morath, in association with the Magnum Gallery.
Hostels appear to be reinventing themselves by adopting a more upmarket image. New look hostels based in European cities such as Prague and Paris are now offering five star service, complete with en-suite bathrooms, flat screen TVs and swimming pools, all for as little as £29 per night.