Travel & Tourism (148)
Down memory lane hotel
The Four Season’s luxury hotel in Toronto has launched a participatory project with its audience via social networks. The hotel is moving locations and so to celebrate the history and moments that the building has seen, past guests and employees are invited to create and become co-authors of a memory book.
Why it matters
Is this a good example about how a top leading brand can capture and share all the good experiences they offered their customers? Can brands enhance the relationship by making customers revisit nostalgic and emotional moments?
A number of airports in Germany employ diligent air-pollution inspectors of a different kind; Bees. Their honey is being used as a reliable indicator for environmental pollution and if it turns out that the honey is edible, the 'Airport Honey' is even sold.
Pinktravel.at is an Austrian travel business targeting gay men with ‘gay-friendly’ holidays. The travel agency offers gay cruises, trips to the trendiest gay cities and holidays taking in Gay Pride festivals across the globe.