DraftFcb

Travel & Tourism (148)

Down memory lane hotel

Down memory lane hotel

The Four Season’s luxury hotel in Toronto has launched a participatory project with its audience via social networks. The hotel is moving locations and so to celebrate the history and moments that the building has seen, past guests and employees are invited to create and become co-authors of a memory book.

Why it matters

Is this a good example about how a top leading brand can capture and share all the good experiences they offered their customers? Can brands enhance the relationship by making customers revisit nostalgic and emotional moments?

Connectivity
Significance
Italy
Travel & Tourism
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Lessons in leisure

Austrian hotel Cube is now offering ‘study-holidays’ for teenagers who are falling behind at at school. Besides lessons with teachers, they have the chance to participate in various leisure activities.

Austria
Experience
Travel & Tourism
 
Put your head down...in the clouds

The One by Five hotel in Paris is unique in its design. The whole hotel is meant to make guests feel like in a dream world. Every wall and floor is covered with photo-canvas full of stars and clouds, while beds, mirrors and lights give the impressions that they are floating. The overall design gives guests the feeling of an endless and surreal space.

Austria
Enhancement
Escape
Travel & Tourism