Travel & Tourism (148)
Down memory lane hotel
The Four Season’s luxury hotel in Toronto has launched a participatory project with its audience via social networks. The hotel is moving locations and so to celebrate the history and moments that the building has seen, past guests and employees are invited to create and become co-authors of a memory book.
Why it matters
Is this a good example about how a top leading brand can capture and share all the good experiences they offered their customers? Can brands enhance the relationship by making customers revisit nostalgic and emotional moments?
Air France is famous for the music played on its flights; its play lists are renowned for creating the right atmosphere for reverie, relaxation or discovery. Based on this universal popularity of their play Air France created their own music label – ‘Air France Music’. As well as releasing CD compilations, Air France has also released music on social media sites such as My Space, Facebook, iTunes, and Deezer.
Japanese household goods and clothes retailer Muji offers survival kits in their Japanese stores. Different sets include objects such as water purifying solutions, clothes and band-aids. So now, in case of emergency, one doesn’t have to yield up on design.