Travel & Tourism (148)
Down memory lane hotel
The Four Season’s luxury hotel in Toronto has launched a participatory project with its audience via social networks. The hotel is moving locations and so to celebrate the history and moments that the building has seen, past guests and employees are invited to create and become co-authors of a memory book.
Why it matters
Is this a good example about how a top leading brand can capture and share all the good experiences they offered their customers? Can brands enhance the relationship by making customers revisit nostalgic and emotional moments?
44 Moscow metro stations have been recommended as interesting city sightseeing destinations by Independent Media because of their unique design and architecture. This has turned them from public transport sites to a destination for tourists.
'JakPak' is an all-weather jacket that can also be used as a single tent within a few zipper moves, making it obsolete to search for a hotel on hiking trips.