Travel & Tourism (148)
Down memory lane hotel
The Four Season’s luxury hotel in Toronto has launched a participatory project with its audience via social networks. The hotel is moving locations and so to celebrate the history and moments that the building has seen, past guests and employees are invited to create and become co-authors of a memory book.
Why it matters
Is this a good example about how a top leading brand can capture and share all the good experiences they offered their customers? Can brands enhance the relationship by making customers revisit nostalgic and emotional moments?
Germany‘s first Performance Hotel can now be found in Stuttgart. It works like this: guests either pay or perform (almost anything) to stay. The hotel, initiated as an art-project by Byung Chul Kim, aims at bringing the neighbourhood together with art and their guests.
MyFriendsHotel.com is a recently-launched “social networking for accommodation” site, where member Hosts list homes, apartments, vacant rooms – even couches, that Guest members can book for inexpensive travel. Trusted peer reviews and connections through friends help users vet accommodations.