Travel & Tourism (148)
Down memory lane hotel
The Four Season’s luxury hotel in Toronto has launched a participatory project with its audience via social networks. The hotel is moving locations and so to celebrate the history and moments that the building has seen, past guests and employees are invited to create and become co-authors of a memory book.
Why it matters
Is this a good example about how a top leading brand can capture and share all the good experiences they offered their customers? Can brands enhance the relationship by making customers revisit nostalgic and emotional moments?
One doesn’t even have to go to the Antarctic anymore to fulfil this dream. Spreewelten is located in the German town of Lübbenau and went beyond being a normal swimming pool entertainment park: here guests experience swimming with penguins – separated only by a wall of glass.
The travel operator ‘Splashline’ is now offering vacations especially for apprentices. The company also offers tailored packages for students, graduates and those looking to marry abroad.