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Healthcare (90)

Dove cleanses negative Facebook apps

Dove cleanses negative Facebook apps

Personal care brand Dove launched a new app that allows you to replace Facebook ads and sponsored stories with compliments and women-empowering quotes.

Why it matters

This app is a clever way to get rid of negative online ads that encourage women to transform their bodies and it will certainly draw criticism and complaints from some advertisers. But considering the huge amount of online advertising that reinforces negative body stereotypes, will other brands rush to produce this type of app that spreads positivity – no matter the category?

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Enhancement
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Portugal
Healthcare
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