DraftFcb

Healthcare (90)

Dove cleanses negative Facebook apps

Dove cleanses negative Facebook apps

Personal care brand Dove launched a new app that allows you to replace Facebook ads and sponsored stories with compliments and women-empowering quotes.

Why it matters

This app is a clever way to get rid of negative online ads that encourage women to transform their bodies and it will certainly draw criticism and complaints from some advertisers. But considering the huge amount of online advertising that reinforces negative body stereotypes, will other brands rush to produce this type of app that spreads positivity – no matter the category?

Connectivity
Enhancement
Experience
Portugal
Healthcare
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Is your skin getting its RDA?

Sometimes we use more chemical ingredients than our skin actually needs. That’s why Sanex Zero%  contains only what  your skin needs and nothing more. And with its eco pack it’s better for the environment too.

Authenticity
Netherlands
Healthcare
 
Virtual puberty

Nivea are currently using in-game advertising within a social community for girls (goSupermodel.com) to promote their NIVEA Visage Young range. In the game, players get a ‘virtual pimple’ which they can get rid of by using a NIVEA product.

Authenticity
Netherlands
Healthcare