DraftFcb

Healthcare (90)

Dove cleanses negative Facebook apps

Dove cleanses negative Facebook apps

Personal care brand Dove launched a new app that allows you to replace Facebook ads and sponsored stories with compliments and women-empowering quotes.

Why it matters

This app is a clever way to get rid of negative online ads that encourage women to transform their bodies and it will certainly draw criticism and complaints from some advertisers. But considering the huge amount of online advertising that reinforces negative body stereotypes, will other brands rush to produce this type of app that spreads positivity – no matter the category?

Connectivity
Enhancement
Experience
Portugal
Healthcare
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Miracle multifunction

Yamamay’s A-side and B-side are two suntan creams able to provide UV protection, tan intensification and firmer bust and buttock skin.

Enhancement
Instant Gratification
Italy
Healthcare
 
Get out of the sun app

The i-phone app Sun Alert Lite calculates how long tan-lovers can stay in the sun. Users type in their skin type, the SPF of applied sun cream and the actual weather conditions. The app buzzes a warning when it is time to go back into the shade.

Conscious
Enhancement
Germany
Healthcare