Dove cleanses negative Facebook apps
Personal care brand Dove launched a new app that allows you to replace Facebook ads and sponsored stories with compliments and women-empowering quotes.
Why it matters
This app is a clever way to get rid of negative online ads that encourage women to transform their bodies and it will certainly draw criticism and complaints from some advertisers. But considering the huge amount of online advertising that reinforces negative body stereotypes, will other brands rush to produce this type of app that spreads positivity – no matter the category?
Rent-a-Fun is a small bike rental company that has repositioned its offering from tourism to health. The idea came from a local baker who used Rent-a-Fun for half and hours exercise cycling in Lisbon. There is no gym membership or other hidden costs besides the €3.50 for a class of 45 to 60 minutes – that includes the bicycles, necessary equipment and a nutrition consultation.
Unlike synthetic memory foam mattresses, İşbir Yatak’s Viscostar Nature range is made from over 80% natural materials including soya-bean oil, plant extracts and other plant-essences. The mattress has all the same properties as conventional memory foam, but is free from chemical treatment and toxins as and claims to offer 80% better air circulation. It is designed to contribute to overall wellbeing.