Dove cleanses negative Facebook apps
Personal care brand Dove launched a new app that allows you to replace Facebook ads and sponsored stories with compliments and women-empowering quotes.
Why it matters
This app is a clever way to get rid of negative online ads that encourage women to transform their bodies and it will certainly draw criticism and complaints from some advertisers. But considering the huge amount of online advertising that reinforces negative body stereotypes, will other brands rush to produce this type of app that spreads positivity – no matter the category?
Withings is an intelligent scale that connects to WiFi. It not only calculates your weight, fat, muscle and BMI, it also charts your variations and connects to your computer or smartphone.
A whopping 45.8% of over-65s don’t use suncare products, reporting status, image, and habit as their reasons for skipping the sunscreen.