Dove cleanses negative Facebook apps
Personal care brand Dove launched a new app that allows you to replace Facebook ads and sponsored stories with compliments and women-empowering quotes.
Why it matters
This app is a clever way to get rid of negative online ads that encourage women to transform their bodies and it will certainly draw criticism and complaints from some advertisers. But considering the huge amount of online advertising that reinforces negative body stereotypes, will other brands rush to produce this type of app that spreads positivity – no matter the category?
For the first time in Turkey, an eye hospital is giving patients instant online access to personalised advice and information. With World Eye Center’s chat service, it’s possible to connect to its corporate website at any time of day or night and click on “CHAT NOW” to ask questions about eye health.
Drugstores across America will be selling tests to scan their genes for a propensity for Alzheimer’s disease, breast cancer, diabetes or other ailments. The test also promises users insights into how caffeine, cholesterol-lowering drugs and blood thinners might affect them.