Dove cleanses negative Facebook apps
Personal care brand Dove launched a new app that allows you to replace Facebook ads and sponsored stories with compliments and women-empowering quotes.
Why it matters
This app is a clever way to get rid of negative online ads that encourage women to transform their bodies and it will certainly draw criticism and complaints from some advertisers. But considering the huge amount of online advertising that reinforces negative body stereotypes, will other brands rush to produce this type of app that spreads positivity – no matter the category?
Yamamay’s A-side and B-side are two suntan creams able to provide UV protection, tan intensification and firmer bust and buttock skin.
The i-phone app Sun Alert Lite calculates how long tan-lovers can stay in the sun. Users type in their skin type, the SPF of applied sun cream and the actual weather conditions. The app buzzes a warning when it is time to go back into the shade.