Dove cleanses negative Facebook apps
Personal care brand Dove launched a new app that allows you to replace Facebook ads and sponsored stories with compliments and women-empowering quotes.
Why it matters
This app is a clever way to get rid of negative online ads that encourage women to transform their bodies and it will certainly draw criticism and complaints from some advertisers. But considering the huge amount of online advertising that reinforces negative body stereotypes, will other brands rush to produce this type of app that spreads positivity – no matter the category?
A healthy sugar alternative will start appearing on health store shelves from this month. Stevia, a South American shrub with very sweet leaves, was approved by the European Food Safety Authority for use in the EU in early December 2011. As a sweetener which is low carb, 300 times sweeter than cane sugar and has almost no impact on blood sugar levels, it will be of special interest to those with blood sugar and weight management concerns.
Kybun is an exercise concept to replace sitting with standing in everyday situations. It uses the kyBounder as a cushionable mat that when stood on around the house or office and improves coordination, balance and fitness. It has diverse positive therapeutic effects: it relieves back and joint pain, reduces high blood pressure, improves blood sugar levels, influences symptoms of rheumatism and aids in weight reduction.