Dove cleanses negative Facebook apps
Personal care brand Dove launched a new app that allows you to replace Facebook ads and sponsored stories with compliments and women-empowering quotes.
Why it matters
This app is a clever way to get rid of negative online ads that encourage women to transform their bodies and it will certainly draw criticism and complaints from some advertisers. But considering the huge amount of online advertising that reinforces negative body stereotypes, will other brands rush to produce this type of app that spreads positivity – no matter the category?
GoodGuide is an application available for Android and iPhone that decodes barcodes and complicated scientific formulae to reveal the ‘goodness’ of the product. GoodGuide helps consumers identify whether their brand meets personal standards set by them on criteria ranging from health and safety to environment protection and social involvement.
Until now, band aids and dressings had to be taken off regularly to ensure the wound had not become infected. All this could become obsolete with new plasters invented by the Fraunhofer Research Institute (EMFT). When a wound has become infected, the pH levels change and the new plaster indicates this by changing colors.