Don't leave home without it
ZOMM is a Bluetooth key ring that prevents you from forgetting your mobile phone. It starts to vibrate and light up when it gets too far from your mobile phone. Additionally it manages incoming calls and comes with a pre-installed “panic button” for emergencies.
Why it matters
What three things don’t people leave home without? Money, keys and their mobile. The growth of internet, social networking and apps on mobile phones has made them an integral part of our daily lives. What new ways will brands find to enter our daily lives via the digital devices we are become increasingly dependent on?
Weddar is a socially powered weather app that gives us more personalised, localised and potentially more accurate reports than traditional services. A people-powered weather service where we can report how the weather feels, request weather reports and share them with friends. This not only gives hyper-local weather reports but also gives a more subjective view.
On November 26th 2011, Sony Ericsson created the world's first solo marathon. Participants had to run at the same time, anywhere in the world, alone or with friends. All the runners needed to do was download the bespoke app, register on the brand’s website and send the results to the website after the race. Sony Ericsson offered places for the NYC marathon and Xperia phones for the fastest runners.