Don't leave home without it
ZOMM is a Bluetooth key ring that prevents you from forgetting your mobile phone. It starts to vibrate and light up when it gets too far from your mobile phone. Additionally it manages incoming calls and comes with a pre-installed “panic button” for emergencies.
Why it matters
What three things don’t people leave home without? Money, keys and their mobile. The growth of internet, social networking and apps on mobile phones has made them an integral part of our daily lives. What new ways will brands find to enter our daily lives via the digital devices we are become increasingly dependent on?
If you think you’re the trendiest and mot fashionable of the new coolest neighborhood of Madrid you just have to go to the Telefonica shop and prove it before the cameras. The Telefonica Flagship Store in cooperation with Triball (an association of more than 110 different shops of a Madrid neighborhood) and Le Cool, has organised “The Fashion Coolhunter”. Several photographers will be “hunting” the trendiest styling of Madrid. The prize: 300€ to spend in the Triball shops.
This is now is a real-time platform that shows geolocalised images uploaded to Instagram by its users. It connects people through its photos and creates a continuously changing city story. You can see what’s happening right now in Los Angeles, New York, London, Paris, Sidney, Las Vegas, Sao Paulo, Stockholm, Tokyo and “around the world” at any given time.