Don't leave home without it
ZOMM is a Bluetooth key ring that prevents you from forgetting your mobile phone. It starts to vibrate and light up when it gets too far from your mobile phone. Additionally it manages incoming calls and comes with a pre-installed “panic button” for emergencies.
Why it matters
What three things don’t people leave home without? Money, keys and their mobile. The growth of internet, social networking and apps on mobile phones has made them an integral part of our daily lives. What new ways will brands find to enter our daily lives via the digital devices we are become increasingly dependent on?
Google Goggles solves Sudoku. The new Goggles 1.3 client for Android has improved its scanning capability and now scans barcodes almost instantly. All versions of Goggles can now recognize print ads in popular magazines and newspapers and then search for matches to provide more information. However the trick that is attracting attention is the ability to solve a Sudoku instantly. All you have to do when you get stuck is take a clear picture of the entire puzzle with Goggles and your phone will solve it.
MyOrder is a new mobile phone application which allows restaurant guests to browse the menu, order and pay for their meal using only their mobile phone. Consumers who download the MyOrder application can use the technology to order at selected restaurants that are embracing this application in the Netherlands.