Don't leave home without it
ZOMM is a Bluetooth key ring that prevents you from forgetting your mobile phone. It starts to vibrate and light up when it gets too far from your mobile phone. Additionally it manages incoming calls and comes with a pre-installed “panic button” for emergencies.
Why it matters
What three things don’t people leave home without? Money, keys and their mobile. The growth of internet, social networking and apps on mobile phones has made them an integral part of our daily lives. What new ways will brands find to enter our daily lives via the digital devices we are become increasingly dependent on?
The operator Orange, in partnership with the manufacturer Gemalto, decided to offer its customers SIM cards equipped with NFC chips.
New York City’s Department of Information Technology & Telecommunications is providing free WiFi to passers-by through the city’s 12,000 phone booths. The whole installation and maintenance is being paid for by an advertiser who provides the ads on the booths.