Don't leave home without it
ZOMM is a Bluetooth key ring that prevents you from forgetting your mobile phone. It starts to vibrate and light up when it gets too far from your mobile phone. Additionally it manages incoming calls and comes with a pre-installed “panic button” for emergencies.
Why it matters
What three things don’t people leave home without? Money, keys and their mobile. The growth of internet, social networking and apps on mobile phones has made them an integral part of our daily lives. What new ways will brands find to enter our daily lives via the digital devices we are become increasingly dependent on?
A professor and his team, from one of the UAE’s universities have developed a mobile phone application called the “Driver Risk-ometer”. Using GPS it monitors the distance and minutes travelled by car, a vehicle’s top and average speed and the percentage of time spent in different speed ranges. The application then cross-tabulates this information with the number of calls made, time spent on calls, and/or the usage of the phone to write text messages or browse the internet, in order to formulate the driver’s overall safety rating.
Swifts are birds facing extinction because they don't have enough places to nest. So to find the largest concentration of Swifts and install new nests there, we decided to use the highly identifiable sound Swifts make to get everyday people to locate the places where there are Swifts in large numbers.
We ran spots that asked listeners to do something simple: Hear the sound. Identify the sound. Tag the sound by texting your location. SMS reports sent in, were fed into a map, making the solution visible and actionable. All that was left to do was install additional nests where needed.