Don't leave home without it
ZOMM is a Bluetooth key ring that prevents you from forgetting your mobile phone. It starts to vibrate and light up when it gets too far from your mobile phone. Additionally it manages incoming calls and comes with a pre-installed “panic button” for emergencies.
Why it matters
What three things don’t people leave home without? Money, keys and their mobile. The growth of internet, social networking and apps on mobile phones has made them an integral part of our daily lives. What new ways will brands find to enter our daily lives via the digital devices we are become increasingly dependent on?
Japanese company KDDi invented a new technology to keep track on their employees. Companies just need to fit their employees mobile phones with a special accelerometer that shows all the activities they performed in detail during a day.
‘Elfoid’ is the prototype of a new puppet-shaped mobile phone. One of the inventors of the phone, Prof. Hiroshi Ishiguro from Osaka University plans to refine the device so that it will be able to mimic Elfoid users’ facial expressions.