DraftFcb

Food & Drink (183)

Don't go cracking this good egg

Don't go cracking this good egg

Eggy is a new product that essentially puts eggs in a can. Produced in Italy, the canister contains six beaten eggs ready to be sprayed in a pan. The product is said to save time and guarantee that you will never come back home with broken eggs in your shopping bag. Unlike boxed eggs, Eggy does not have an expiration date and can be kept unrefrigerated for up to six months.

Why it matters

While some consumers may have doubts about a product such as this one, is the future of FMCG and regular commodities simply about reframing how they are presented to make them more convenient and practical?

Create
Italy
Food & Drink
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Caviar for one

“En-K de caviar” is a slick tin containing 15 grams of caviar retailed at 35€ for 15g of the luxury food.

Instant Gratification
Italy
Food & Drink
 
Mimosa to go?

In an effort to bring upscale to fast food, Burger King is offering brunch in selected markets. The brunch will offer the regular breakfast menu items, but will add a few specialty items including the mimosa. A traditional mimosa consists of orange juice and champagne, the Burger King mimosa will consist of orange juice and sprite.

Enhancement
Experience
Food & Drink
United States