Food & Drink (183)
Don't go cracking this good egg
Eggy is a new product that essentially puts eggs in a can. Produced in Italy, the canister contains six beaten eggs ready to be sprayed in a pan. The product is said to save time and guarantee that you will never come back home with broken eggs in your shopping bag. Unlike boxed eggs, Eggy does not have an expiration date and can be kept unrefrigerated for up to six months.
Why it matters
While some consumers may have doubts about a product such as this one, is the future of FMCG and regular commodities simply about reframing how they are presented to make them more convenient and practical?
The Tap Bottle is a bottle specially designed to transport tap water anywhere, as we usually do with bottled water. The 50 cl bottle is 100% recyclable, reusable and easy to use - when empty it can be folded, minimising on space.
Austrian food retailer Billa have recently started offering child-sized versions of their regular products. They’ve also produced a child-specific communication channel in the form of a website and a magazine called ‘Bil + Lara’.