Food & Drink (183)
Don't go cracking this good egg
Eggy is a new product that essentially puts eggs in a can. Produced in Italy, the canister contains six beaten eggs ready to be sprayed in a pan. The product is said to save time and guarantee that you will never come back home with broken eggs in your shopping bag. Unlike boxed eggs, Eggy does not have an expiration date and can be kept unrefrigerated for up to six months.
Why it matters
While some consumers may have doubts about a product such as this one, is the future of FMCG and regular commodities simply about reframing how they are presented to make them more convenient and practical?
A new range of PET bottles developed by Portuguese company Logoplaste for Vitalis Water is already an international case study thanks to its design. It is being described as the lightest PET bottle on the market. The innovative bottle combines a strong visual identity with environmental concerns – it’s 100% recyclable and saves 250 tons of raw material per year.
Don Simon “attacks” the current Granini campaign with a new comparative advertising campaign. On the print ad Don Simon compare their orange trees to those of Granini. On the TV campaign they also directly compare the origin of the two juices – even showing the bottle of the competitor product.