Food & Drink (183)
Don't go cracking this good egg
Eggy is a new product that essentially puts eggs in a can. Produced in Italy, the canister contains six beaten eggs ready to be sprayed in a pan. The product is said to save time and guarantee that you will never come back home with broken eggs in your shopping bag. Unlike boxed eggs, Eggy does not have an expiration date and can be kept unrefrigerated for up to six months.
Why it matters
While some consumers may have doubts about a product such as this one, is the future of FMCG and regular commodities simply about reframing how they are presented to make them more convenient and practical?
The French restaurant “Mon Histoire dans l’assiette” has created an innovative menu: it is entirely free of 11 of the most common allergens.
It also serves seasonal ingredients to show that the range of food guests - with some form of food intolerance or another - can eat doesn’t need to be so limited.
The Austrian “Flat Lake” wine, exclusively available at the inexpensive supermarket Hofer, turned out to be a surprising success at an international wine guide blind-tasting. It was awarded the prize of “golden wine bottle”.