Food & Drink (183)
Don't go cracking this good egg
Eggy is a new product that essentially puts eggs in a can. Produced in Italy, the canister contains six beaten eggs ready to be sprayed in a pan. The product is said to save time and guarantee that you will never come back home with broken eggs in your shopping bag. Unlike boxed eggs, Eggy does not have an expiration date and can be kept unrefrigerated for up to six months.
Why it matters
While some consumers may have doubts about a product such as this one, is the future of FMCG and regular commodities simply about reframing how they are presented to make them more convenient and practical?
For one month, the California Bakery in Milan became the Philadelphia Kitchen and the first temporary restaurant branding by Kraft . During its one month existence it served well known, old American recipes like cheesecakes - all made with Philadelphia cheese.
Don Simon “attacks” the current Granini campaign with a new comparative advertising campaign. On the print ad Don Simon compare their orange trees to those of Granini. On the TV campaign they also directly compare the origin of the two juices – even showing the bottle of the competitor product.