Food & Drink (183)
Don't go cracking this good egg
Eggy is a new product that essentially puts eggs in a can. Produced in Italy, the canister contains six beaten eggs ready to be sprayed in a pan. The product is said to save time and guarantee that you will never come back home with broken eggs in your shopping bag. Unlike boxed eggs, Eggy does not have an expiration date and can be kept unrefrigerated for up to six months.
Why it matters
While some consumers may have doubts about a product such as this one, is the future of FMCG and regular commodities simply about reframing how they are presented to make them more convenient and practical?
Danone has began to approach its consumers through the geolocation system, foursquare. To take part in these promotions you have to be registered to the loyalty platform Gananones.es and then ‘check-in’ to one of the two yoghurt makers which are in Barajas airport. Consumers can win free yoghurts and packs through the loyalty scheme.
A UK fruit grower was left stunned when he found a golden delicious apple on his tree split exactly half green, half red down the middle. The fruit's striking colouring is thought to be caused by a random genetic mutation. Apparently experts are now looking at the possibility of replicating this mutation with a view to developing an apple that offers consumers two flavours for the price of one.