Food & Drink (183)
Don't go cracking this good egg
Eggy is a new product that essentially puts eggs in a can. Produced in Italy, the canister contains six beaten eggs ready to be sprayed in a pan. The product is said to save time and guarantee that you will never come back home with broken eggs in your shopping bag. Unlike boxed eggs, Eggy does not have an expiration date and can be kept unrefrigerated for up to six months.
Why it matters
While some consumers may have doubts about a product such as this one, is the future of FMCG and regular commodities simply about reframing how they are presented to make them more convenient and practical?
Heineken has launched the first can of beer with texture. The new can stars in a marketing campaign with the slogan “Heineken Touch”. Different in every sense. From now on consumers will experience a new texture each time they drink a beer. The new packaging has a lacquered finish that highlights the surface.
German designer Jania Maidl has devised some very innovative tea packaging. The label of the teabag has an absorbent strip that shows the growing intensity of the tea as it brews.