Food & Drink (183)
Don't go cracking this good egg
Eggy is a new product that essentially puts eggs in a can. Produced in Italy, the canister contains six beaten eggs ready to be sprayed in a pan. The product is said to save time and guarantee that you will never come back home with broken eggs in your shopping bag. Unlike boxed eggs, Eggy does not have an expiration date and can be kept unrefrigerated for up to six months.
Why it matters
While some consumers may have doubts about a product such as this one, is the future of FMCG and regular commodities simply about reframing how they are presented to make them more convenient and practical?
Snack maker 'Octain' has just entered the German market with its cereal snack 'brainbar'. Specially adjusted brain boosting ingredients like Gingko Biloba extracts, cola-nuts and lecithin are supposed to provide brain-enhancing effects.
Over Christmas, Perrier broadcast a commercial created in…1976! It wasn’t broadcast at the time it was made, or since, because of its contentious core thought. It depicts a female hand grabbing a bottle which rises at her touch. The spot is entitled “La main la plus sexy du monde” (The sexiest hand in the world).