Food & Drink (183)
Don't go cracking this good egg
Eggy is a new product that essentially puts eggs in a can. Produced in Italy, the canister contains six beaten eggs ready to be sprayed in a pan. The product is said to save time and guarantee that you will never come back home with broken eggs in your shopping bag. Unlike boxed eggs, Eggy does not have an expiration date and can be kept unrefrigerated for up to six months.
Why it matters
While some consumers may have doubts about a product such as this one, is the future of FMCG and regular commodities simply about reframing how they are presented to make them more convenient and practical?
Conelly Cocktails (invented in Lustenau, Austria) consist of two single cans which, mixed together on ice, provide a delicious cocktail at home. There are 5 different cocktails available, prepared with all ingredients needed. Each package contains one can with the right mixture of fine spirits and another can with an individual mixture of fruit juices. You just have to open and mix them in the shaker.
The “Lay’s machine” is a vending machine created by the famous chip company. It sells packets of potato chips by asking people to pay with real potatoes. Simply pop a potato in the machine and you’ll get a packet of chips.