Food & Drink (183)
Don't go cracking this good egg
Eggy is a new product that essentially puts eggs in a can. Produced in Italy, the canister contains six beaten eggs ready to be sprayed in a pan. The product is said to save time and guarantee that you will never come back home with broken eggs in your shopping bag. Unlike boxed eggs, Eggy does not have an expiration date and can be kept unrefrigerated for up to six months.
Why it matters
While some consumers may have doubts about a product such as this one, is the future of FMCG and regular commodities simply about reframing how they are presented to make them more convenient and practical?
UK supermarket Tesco have launched a virtual advisor to provide customers with free advice when they are choosing wine in-store. Through the service, which uses touch-screen technology, customers can search for wine by country, colour, style and price. Further information about the product can also be obtained by scanning the barcode on the bottle.
“Mixology” by Perrier is a way for the brand to keep its reputation alive and being the top choice mixer for the most famous cocktails in the world. They offer a collection of recipes to enhance the taste of drinks.