Food & Drink (183)
Don't go cracking this good egg
Eggy is a new product that essentially puts eggs in a can. Produced in Italy, the canister contains six beaten eggs ready to be sprayed in a pan. The product is said to save time and guarantee that you will never come back home with broken eggs in your shopping bag. Unlike boxed eggs, Eggy does not have an expiration date and can be kept unrefrigerated for up to six months.
Why it matters
While some consumers may have doubts about a product such as this one, is the future of FMCG and regular commodities simply about reframing how they are presented to make them more convenient and practical?
In a nutshell, it’s a platform that allows for groups to take their gatherings to a whole new level, both literally and metaphorically. Guests can be wined and dined while safely floating 60 meters above the ground.
HaiDiLao Hotpot restaurants in China are known for pampering customers while they wait for a table: they can get their nails done, eat a fruit plate or even get a massage. However, the waiting has been made even more worthwhile with a cash incentive.
The longer the wait, the bigger the cash discount a customer receives. All the customer needs to do while waiting is fold paper into cranes! For every paper crane folded, the restaurant gives a 0.5 yuan ($0.08) discount.