Food & Drink (183)
Don't go cracking this good egg
Eggy is a new product that essentially puts eggs in a can. Produced in Italy, the canister contains six beaten eggs ready to be sprayed in a pan. The product is said to save time and guarantee that you will never come back home with broken eggs in your shopping bag. Unlike boxed eggs, Eggy does not have an expiration date and can be kept unrefrigerated for up to six months.
Why it matters
While some consumers may have doubts about a product such as this one, is the future of FMCG and regular commodities simply about reframing how they are presented to make them more convenient and practical?
A restaurant in Los Angeles is offering guests the possibility to leave their mobile phone at the door in exchange of 5% off their bill (and an undisturbed dinner).
With the Peter-und-Paul farm in Southern Germany, the farmers market concept is taken to a new level. The farm sells its products including fresh milk, meat and more, via vending machines located within a radius of 20km from the farm. Consumers are increasingly enjoying the service – they get convenience, freshness and get to support the local economy whenever is convenient for them.