Food & Drink (183)
Don't go cracking this good egg
Eggy is a new product that essentially puts eggs in a can. Produced in Italy, the canister contains six beaten eggs ready to be sprayed in a pan. The product is said to save time and guarantee that you will never come back home with broken eggs in your shopping bag. Unlike boxed eggs, Eggy does not have an expiration date and can be kept unrefrigerated for up to six months.
Why it matters
While some consumers may have doubts about a product such as this one, is the future of FMCG and regular commodities simply about reframing how they are presented to make them more convenient and practical?
Danone have opened their first brand retail shop in Barcelona, dedicated to promoting healthy diet and lifestyle habits. There is a branded tasting area inside the shop, where visitors can taste the product in several combinations. There is also a healthy food restaurant that features the product, a museum area showcasing the product’s history, a merchandising area, and two rooms where talks on nutrition and good eating habits take place.
One of the biggest champagne producers in Russia, Abrau-Durso has become an official partner of the Sochi 2014 Olympic Games. The brand plans to launch new bottle designs dedicated to Sochi 2014.