Food & Drink (183)
Don't go cracking this good egg
Eggy is a new product that essentially puts eggs in a can. Produced in Italy, the canister contains six beaten eggs ready to be sprayed in a pan. The product is said to save time and guarantee that you will never come back home with broken eggs in your shopping bag. Unlike boxed eggs, Eggy does not have an expiration date and can be kept unrefrigerated for up to six months.
Why it matters
While some consumers may have doubts about a product such as this one, is the future of FMCG and regular commodities simply about reframing how they are presented to make them more convenient and practical?
Kitchensurfing is an online network for people who want good food and chefs who can cook it anywhere. The site lists available chefs by specialty and location. Users simply need to pick who they would like to cater their dinner.
The product ‘Stem’ from the design company Quirky enables users to make an organic vaporizer out of all kinds of foods. Simply stick the plastic device into a lemon, for example, and get a ready to use lemon pump spray.