Food & Drink (183)
Don't go cracking this good egg
Eggy is a new product that essentially puts eggs in a can. Produced in Italy, the canister contains six beaten eggs ready to be sprayed in a pan. The product is said to save time and guarantee that you will never come back home with broken eggs in your shopping bag. Unlike boxed eggs, Eggy does not have an expiration date and can be kept unrefrigerated for up to six months.
Why it matters
While some consumers may have doubts about a product such as this one, is the future of FMCG and regular commodities simply about reframing how they are presented to make them more convenient and practical?
“Transatlantic Blow” is an essentially an energy drink, but it sets itself apart from the crowd by calling itself a stimulation drink. It is a mixture of 13 exotic herbs and contains extracts from coca leaves, caffeine and ginkgo.
A German start-up company markets a baking mixture called QKies. Besides the cookie dough, the package also includes edible printed QR codes as a topping. The baked cookies can be used as invitations, give-aways or promotional incentives.