DraftFcb

Food & Drink (183)

Don't go cracking this good egg

Don't go cracking this good egg

Eggy is a new product that essentially puts eggs in a can. Produced in Italy, the canister contains six beaten eggs ready to be sprayed in a pan. The product is said to save time and guarantee that you will never come back home with broken eggs in your shopping bag. Unlike boxed eggs, Eggy does not have an expiration date and can be kept unrefrigerated for up to six months.

Why it matters

While some consumers may have doubts about a product such as this one, is the future of FMCG and regular commodities simply about reframing how they are presented to make them more convenient and practical?

Create
Italy
Food & Drink
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Poached to perfection

Onsen Tamagos (jap.) – or Hot Spring Eggs – are boiled at around 68 degrees Celsius the temperature naturally found in Japanese hot springs. This cooking technique is now being replicated and the eggs are the new must-have ingredient in the haute cuisine world. The super smooth texture makes the egg (especially the runny yolk) a special taste experience.

Germany
One World
Well Being
Food & Drink
 
expert approval

Soups and creams brand Knorr has created an open space where anybody can share gastronomic, cultural and ludic experiences. Knorr has joined forces with chefs, nutritionists and cultural entertainers. Among the activities there is cooking, nutrition and healthy shopping workshops. There are also guided visits to markets, exhibitions and product tastings. The Knorr House can be found in Madrid and Barcelona.

Enhancement
Well Being
Food & Drink
Spain