Food & Drink (183)
Don't go cracking this good egg
Eggy is a new product that essentially puts eggs in a can. Produced in Italy, the canister contains six beaten eggs ready to be sprayed in a pan. The product is said to save time and guarantee that you will never come back home with broken eggs in your shopping bag. Unlike boxed eggs, Eggy does not have an expiration date and can be kept unrefrigerated for up to six months.
Why it matters
While some consumers may have doubts about a product such as this one, is the future of FMCG and regular commodities simply about reframing how they are presented to make them more convenient and practical?
A new range of PET bottles developed by Portuguese company Logoplaste for Vitalis Water is already an international case study thanks to its design. It is being described as the lightest PET bottle on the market. The innovative bottle combines a strong visual identity with environmental concerns – it’s 100% recyclable and saves 250 tons of raw material per year.
The energy zone is a Red Bull visibility tool, highlighting the energy drink shelves in store. It aims to increase the visibility of the energy drink category in store by framing Red Bull amongst other energy drink brands. The display has been placed in 3 cities in the South of France and raised the sales of the category by 30 - 40%. The brand plans to roll out the display in 200 other supermarkets in France.