Food & Drink (183)
Don't go cracking this good egg
Eggy is a new product that essentially puts eggs in a can. Produced in Italy, the canister contains six beaten eggs ready to be sprayed in a pan. The product is said to save time and guarantee that you will never come back home with broken eggs in your shopping bag. Unlike boxed eggs, Eggy does not have an expiration date and can be kept unrefrigerated for up to six months.
Why it matters
While some consumers may have doubts about a product such as this one, is the future of FMCG and regular commodities simply about reframing how they are presented to make them more convenient and practical?
Classic Portuguese chewing gum brand Gorila has launched an app with three 80’s classic video games (Pong, Arkanoid and Space Invaders) in its latest campaign celebrating the “good old days”. The app can be accessed through a QR code made out of chewing gum displayed on billboards. The brand has released a new vintage edition bubble gum and the campaign is attempting to reach out to former consumers.
Cocktails are having a makeover in some parts of the world. Beer is being incorporated to add effervescence and contribute flavour. Chicago’s new cocktails like Beermosa are proving very popular.