Health & Beauty (151)
DIY operations
To highlight the necessity of an efficient healthcare system and the risks of self medication, the NGO Doctors of the World released a series of videos describing how to treat injuries and diseases with a bit of tongue-in-cheek humour. For example, one video features how one should heal a broken shinbone with a sander and a staple gun. Another video explains how you can remove a decayed tooth with an electric drill and a hairdryer.
Why it matters
This innovative campaign touches on very important issues about health. Is shock, dramatization and absurdity the new way to create viral buzz and raise awareness?
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