Food & Drink (183)
Dining like cavemen
Dr. Loren Cordain likens the modern human diet to putting diesel in a car designed to run on gas. So, he has written “The Paleo Diet” with instructions on how to eat like our ancestors. The Paleo Diet cuts out dairy, cereals, refined sugars, salted and processed foods while promoting lean meats, seafood, vegetables, fruits and nuts—essentially only what a caveman would have eaten.
Why it matters
The Paleo Diet highlights a trend of voluntary scarcity as people seek to return to a more natural state of consumption. How can you emphasize simplicity to produce an organic consumer experience?
In Sweden this year, ordinary burgers and hotdogs are meeting competition from locally hunted wild boar and other more eco-friendly wild meats such as moose and red dear, as consumers start to turn away from meat factories that mistreat animals and are not ecologically minded.
A Dortmund-based start-up developed the mobile app ‘frinxx’ that allows users to pay and give away drink vouchers to their friends via their smartphones, even if the friends are not present at the bar themselves! The recipients can then obtain their drinks by showing the received code to the bartender of a participating establishment.