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Dining like cavemen

Dining like cavemen

Dr. Loren Cordain likens the modern human diet to putting diesel in a car designed to run on gas. So, he has written “The Paleo Diet” with instructions on how to eat like our ancestors. The Paleo Diet cuts out dairy, cereals, refined sugars, salted and processed foods while promoting lean meats, seafood, vegetables, fruits and nuts—essentially only what a caveman would have eaten.

Why it matters

The Paleo Diet highlights a trend of voluntary scarcity as people seek to return to a more natural state of consumption. How can you emphasize simplicity to produce an organic consumer experience?

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