Food & Drink (183)
Dining like cavemen
Dr. Loren Cordain likens the modern human diet to putting diesel in a car designed to run on gas. So, he has written “The Paleo Diet” with instructions on how to eat like our ancestors. The Paleo Diet cuts out dairy, cereals, refined sugars, salted and processed foods while promoting lean meats, seafood, vegetables, fruits and nuts—essentially only what a caveman would have eaten.
Why it matters
The Paleo Diet highlights a trend of voluntary scarcity as people seek to return to a more natural state of consumption. How can you emphasize simplicity to produce an organic consumer experience?
Heineken wants to thank all their followers for making it the beer brand with the most Facebook fans in the world. It launched a special edition bottle named “Your Heineken” with photos of all their fans. To appear on the bottle, you simply have to find the Heineken fan page on Facebook, click the “Like” button and register your consent in the application. If you invite 9 friends to join the exclusive design, you will receive a code to get a special pack of “Your Heineken” beer.
A special vending machine selling caviar rather than coffee has been placed in the Moscow mayor's office with more to follow in the country's parliament buildings.