DraftFcb

Food & Drink (183)

Dining like cavemen

Dining like cavemen

Dr. Loren Cordain likens the modern human diet to putting diesel in a car designed to run on gas. So, he has written “The Paleo Diet” with instructions on how to eat like our ancestors. The Paleo Diet cuts out dairy, cereals, refined sugars, salted and processed foods while promoting lean meats, seafood, vegetables, fruits and nuts—essentially only what a caveman would have eaten.

Why it matters

The Paleo Diet highlights a trend of voluntary scarcity as people seek to return to a more natural state of consumption. How can you emphasize simplicity to produce an organic consumer experience?

Authenticity
Experience
Well Being
Food & Drink
United States
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Taxi dining station

Although characteristically an American diner, inspired by NYC’s big yellow taxi, the concept is 100% Lebanese and comes fully-loaded with comfort food and entertainment. Set up over three floors, the diner boasts a cinema station, a multimedia kids corner and, naturally, a large dining area with a full service bar offering fresh fruit cocktails and shakes. With over 45 LCD screens, the outlet is equipped to host the biggest sports events of the year.

Experience
Significance
Food & Drink
United Arab Emirates
 
Fries, and a beer with that?

The Whopper Bar is a new fast food concept from Burger King. “Bar” comes into play two ways here; there’s a buffet-style topping bar with 22 different choices, such as guacamole, steak sauce, bacon, onions, etc. And what goes better with burgers than beer? Select Whopper Bar locations will also give people the option of enjoying aluminum bottles of Miller Lite and Bud Lite in markets like Miami, Fla., New York, Los Angeles and Las Vegas. A Whopper combo with a beer will set you back $7.99, just about $2 more than a combo with a regular drink.

Experience
Food & Drink
United States