Food & Drink (183)
Dining like cavemen
Dr. Loren Cordain likens the modern human diet to putting diesel in a car designed to run on gas. So, he has written “The Paleo Diet” with instructions on how to eat like our ancestors. The Paleo Diet cuts out dairy, cereals, refined sugars, salted and processed foods while promoting lean meats, seafood, vegetables, fruits and nuts—essentially only what a caveman would have eaten.
Why it matters
The Paleo Diet highlights a trend of voluntary scarcity as people seek to return to a more natural state of consumption. How can you emphasize simplicity to produce an organic consumer experience?
The Moritz beer brand from Barcelona has launched a limited edition beer, 5.0 to commemorate the result of the last game between Barca and Real Madrid, with Barca winning 5-0. In addition to gaining notoriety, Moritz 5.0 seeks to increase its already 9,000 strong fanbase on Facebook.
Streetdinner is a concept that tries to bring communities closer together by cooking, eating and interacting with one another. Participants can register their interest and participate in the meal production by signing up on Facebook.