Food & Drink (183)
Dining like cavemen
Dr. Loren Cordain likens the modern human diet to putting diesel in a car designed to run on gas. So, he has written “The Paleo Diet” with instructions on how to eat like our ancestors. The Paleo Diet cuts out dairy, cereals, refined sugars, salted and processed foods while promoting lean meats, seafood, vegetables, fruits and nuts—essentially only what a caveman would have eaten.
Why it matters
The Paleo Diet highlights a trend of voluntary scarcity as people seek to return to a more natural state of consumption. How can you emphasize simplicity to produce an organic consumer experience?
Hamburg-based producer of delicacies ‘The Deli Garage’ is famous for its edgy unusual products and packaging. The brand has now launched a new product: Cheese Pencils. They are pencil-shaped parmesan sticks and come (of course!) with a sharpener. The packaging reads ‘mark your pasta with a fine sharpened cheese spiral’.
A Russian beer brand has invented new technology that allows them to put cash under the lid of their bottles. They promise consumers “If you buy a bottle, you will win your money back immediately”. The sum depends on luck – but everyone gets real cash there and then.