Food & Drink (183)
Dining like cavemen
Dr. Loren Cordain likens the modern human diet to putting diesel in a car designed to run on gas. So, he has written “The Paleo Diet” with instructions on how to eat like our ancestors. The Paleo Diet cuts out dairy, cereals, refined sugars, salted and processed foods while promoting lean meats, seafood, vegetables, fruits and nuts—essentially only what a caveman would have eaten.
Why it matters
The Paleo Diet highlights a trend of voluntary scarcity as people seek to return to a more natural state of consumption. How can you emphasize simplicity to produce an organic consumer experience?
European supermarket chain Real are now offering touchscreen recipe kiosks in selected stores. A huge collection of recipes are available and can be personalised depending on portion size and individual requirements.
Nestlé have updated their dairy brand ‘La Lechera’ to highlight its traditional and authentic values. They appear to have moved away from depicting modern families in their communications and reverted to using their iconic milkmaid imagery – something they have been associated with in Latin America and Spain since 1921.