Food & Drink (183)
Dining like cavemen
Dr. Loren Cordain likens the modern human diet to putting diesel in a car designed to run on gas. So, he has written “The Paleo Diet” with instructions on how to eat like our ancestors. The Paleo Diet cuts out dairy, cereals, refined sugars, salted and processed foods while promoting lean meats, seafood, vegetables, fruits and nuts—essentially only what a caveman would have eaten.
Why it matters
The Paleo Diet highlights a trend of voluntary scarcity as people seek to return to a more natural state of consumption. How can you emphasize simplicity to produce an organic consumer experience?
“All i need” is an Austrian natural green tea product with exclusively selected ingredients from Japan, Brazil, Mexico and Myanmar. The packaging design attempts to create empathy with consumers and their needs by way of little messages written on the can.
The trendy Amsterdam based bar ‘Minibar’ has replaced the staff by...YOU. The way it works is that all guest receive a key on arrival for their private refrigerator that’s filled with all possible drinks. They can serve themselves and never have to wait at the bar. At the end of the evening you just pay for what you used.