Digital trial : when entertainment leads to convenience
Shiseido recently took residence in Paris department store with a unique device.
The “Virtual Mirror.” It enabled customers to try the brands new makeup collection without putting it on. The virtual mirror that replicates their features and complexion perfectly.
Why it matters
Digital innovations through well-thought operations can encourage people to meet the brand and its products. Moreover, they may offer concrete solutions : we can imagine the creation of virtual fitting rooms in fashion stores to avoid queues.
There's been a buzz about vibrating mascara wands in the beauty world for some time now; last year Estée Lauder released TurboLash which was shortly followed by Lancôme’s Ôscillation and Prescriptives’ Motor-Eyes. Maybelline however, have just become the first to create a mass-market competitive product with Define-A-Lash Pulse Perfection.
Italian make-up brand Diego Dalla Palma are currently promoting a free online personalised makeup service to customers. Simply send three photographs to inspire the makeup artist and they will send through their recommendations.