Digital trial : when entertainment leads to convenience
Shiseido recently took residence in Paris department store with a unique device.
The “Virtual Mirror.” It enabled customers to try the brands new makeup collection without putting it on. The virtual mirror that replicates their features and complexion perfectly.
Why it matters
Digital innovations through well-thought operations can encourage people to meet the brand and its products. Moreover, they may offer concrete solutions : we can imagine the creation of virtual fitting rooms in fashion stores to avoid queues.
The jewellery brand “Stroili Oro” created 24 carat gold and silver tattoo jewels to be applied directly to the skin.
Following the successful launch of ‘Alverde’, a range of low-priced all-natural toiletries and cosmetics, Austrian drugstore DM has expanded it to include a number of new products. The range waives synthetic ingredients and preservatives and also sports recyclable packaging.