Digital trial : when entertainment leads to convenience
Shiseido recently took residence in Paris department store with a unique device.
The “Virtual Mirror.” It enabled customers to try the brands new makeup collection without putting it on. The virtual mirror that replicates their features and complexion perfectly.
Why it matters
Digital innovations through well-thought operations can encourage people to meet the brand and its products. Moreover, they may offer concrete solutions : we can imagine the creation of virtual fitting rooms in fashion stores to avoid queues.
‘Dacha’ are country homes located in the exburbs of Russian cities where urbanites retreat during the summer months. Gardening is a big part of the tradition with Dach-ites often growing flowers and vegetables during their retreat. In celebration of the beginning of this year’s Dacha season, cosmetics brand Optograd have launched a hand cream specifically designed to nourish hands that will be hard at work in the garden.
During the New York Mercedes-Benz Fashion Week, Glamour Magazine hosted M-commerce enabled Taxi Shops that allowed consumers to instantly buy Lancome and Yves Saint Lauren beauty products while hitching a free ride through Manhattan.