Digital trial : when entertainment leads to convenience
Shiseido recently took residence in Paris department store with a unique device.
The “Virtual Mirror.” It enabled customers to try the brands new makeup collection without putting it on. The virtual mirror that replicates their features and complexion perfectly.
Why it matters
Digital innovations through well-thought operations can encourage people to meet the brand and its products. Moreover, they may offer concrete solutions : we can imagine the creation of virtual fitting rooms in fashion stores to avoid queues.
Cosmeceutical company Zelens Skin Science has developed a Japanese tea infusion containing vitamins and minerals that claims to cleanse and detoxify the body, resulting in overall healthier and clearer skin.
For the launch of “Force”, its first male fragrance, Biotherm created a website called Your Force on which Internet users have to fight against water in order to calculate their force quotient. The website uses a webcam to detect movement which enables browsing on the website without a mouse, just by moving your hand. Biotherm have an iPhone application and terminals in stores that use this same concept.