Digital trial : when entertainment leads to convenience
Shiseido recently took residence in Paris department store with a unique device.
The “Virtual Mirror.” It enabled customers to try the brands new makeup collection without putting it on. The virtual mirror that replicates their features and complexion perfectly.
Why it matters
Digital innovations through well-thought operations can encourage people to meet the brand and its products. Moreover, they may offer concrete solutions : we can imagine the creation of virtual fitting rooms in fashion stores to avoid queues.
The smell of a freshly printed book is the best smell in the world” according to Karl Lagerfield, the famous fashion designer behind the packaging for Paper Passion. Wallpaper magazine liked the idea and jumped at the chance to expand into the fragrance business. They commissioned famed perfumer Geza Schoen to attempt to recreate the scent. The perfumer’s final scent is made from only five woody ingredients - an incredibly simple recipe considering that many perfumes have upwards of a hundred. Lagerfeld christened the scent Paper Passion and designed the packaging: a white-bound book where the pages are cut out to hold the glass bottle.
Supermarket chain Carrefour launched a new beauty product line called “Les Cosmétiques Design Paris”.