Beauty (95)

Digital trial : when entertainment leads to convenience

Digital trial : when entertainment leads to convenience

Shiseido recently took residence in Paris department store with a unique device.
The “Virtual Mirror.” It enabled customers to try the brands new makeup collection without putting it on. The virtual mirror that replicates their features and complexion perfectly.

Why it matters

Digital innovations through well-thought operations can encourage people to meet the brand and its products. Moreover, they may offer concrete solutions : we can imagine the creation of  virtual fitting rooms in fashion stores to avoid queues.

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