DraftFcb

Beauty (95)

Digital trial : when entertainment leads to convenience

Digital trial : when entertainment leads to convenience

Shiseido recently took residence in Paris department store with a unique device.
The “Virtual Mirror.” It enabled customers to try the brands new makeup collection without putting it on. The virtual mirror that replicates their features and complexion perfectly.

Why it matters

Digital innovations through well-thought operations can encourage people to meet the brand and its products. Moreover, they may offer concrete solutions : we can imagine the creation of  virtual fitting rooms in fashion stores to avoid queues.

Beauty
France
Experience
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Smarty-pants

Lingerie brand Scala have launched Bio-Fir, a range of undergarments that claim to considerably reduce cellulite in just a month by gently warming the skin and increasing cell metabolism.

Beauty
Enhancement
United Kingdom
 
For beautiful skin, just press print

Ordinary inkjet printers are being turned into 3D printers that can print human skin cells onto wounds such as burns. Being able to print a perfect match to someone’s healthy skin, this new kind of printing could be a future alternative to skin grafts and may even enter the health and beauty category.

Beauty
Enhancement
United Kingdom