DraftFcb

Beauty (95)

Digital trial : when entertainment leads to convenience

Digital trial : when entertainment leads to convenience

Shiseido recently took residence in Paris department store with a unique device.
The “Virtual Mirror.” It enabled customers to try the brands new makeup collection without putting it on. The virtual mirror that replicates their features and complexion perfectly.

Why it matters

Digital innovations through well-thought operations can encourage people to meet the brand and its products. Moreover, they may offer concrete solutions : we can imagine the creation of  virtual fitting rooms in fashion stores to avoid queues.

Beauty
France
Experience
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Nail polish available in a colour near you

Nstyle is a popular nail salon chain that has launched its own nail polish range. Each color in the range has a locally relevant name such as “Helwa” (the word beautiful in Arabic); Jumeira Jane (the nickname of the well-to-do housewives in the upscale neighborhood of Jumeira); “Faraya Flakes” (Faraya is well-known ski resort town in Lebanon) and so on.
 

Beauty
Authenticity
Create
United Arab Emirates
 
Skin jewellery

The jewellery brand “Stroili Oro” created 24 carat gold and silver tattoo jewels to be applied directly to the skin.

Beauty
Enhancement
Italy