Digital trial : when entertainment leads to convenience
Shiseido recently took residence in Paris department store with a unique device.
The “Virtual Mirror.” It enabled customers to try the brands new makeup collection without putting it on. The virtual mirror that replicates their features and complexion perfectly.
Why it matters
Digital innovations through well-thought operations can encourage people to meet the brand and its products. Moreover, they may offer concrete solutions : we can imagine the creation of virtual fitting rooms in fashion stores to avoid queues.
“Bio-Détox Foundation” from Bourjois is a new make-up promising a natural matte finish and a fresh and comfortable feeling on the skin. Enriched with organic chlorophyll, the foundation allows the skin to breathe and at the same time filters pollution.
People searching for a truly individual perfume can not only find, but create it themselves on www.myparfuem.com. Personal fragrance can be designed from eight different scent-bases and 30 ingredients. Customers get the chance to choose and personalise the bottle too – and they can even vote for the next ingredient in the range. Too bad that the designing experience is a digital and not an olfactory one.