Digital trial : when entertainment leads to convenience
Shiseido recently took residence in Paris department store with a unique device.
The “Virtual Mirror.” It enabled customers to try the brands new makeup collection without putting it on. The virtual mirror that replicates their features and complexion perfectly.
Why it matters
Digital innovations through well-thought operations can encourage people to meet the brand and its products. Moreover, they may offer concrete solutions : we can imagine the creation of virtual fitting rooms in fashion stores to avoid queues.
A lip gloss that comes with a date-rape drug testing kit has been launched with plans to make it available from vending machines in bar and club toilets. The five 2LoveMyLips gloss products contain a drug testing kit in the form of a pink taper that can detect GHB and ketamine.
One Pure has developed a skin-care line that is 100% Halal, so permissible to use according to Islamic law. The products do not contain any pork residues (collagen / keratin / gelatin) or alcohol.