Digital trial : when entertainment leads to convenience
Shiseido recently took residence in Paris department store with a unique device.
The “Virtual Mirror.” It enabled customers to try the brands new makeup collection without putting it on. The virtual mirror that replicates their features and complexion perfectly.
Why it matters
Digital innovations through well-thought operations can encourage people to meet the brand and its products. Moreover, they may offer concrete solutions : we can imagine the creation of virtual fitting rooms in fashion stores to avoid queues.
Lady Dior Palette is an exclusive make up creation, incorporating the famous Dior handbag. One of its most significant symbols.
Jody Kocken, a student from the Eindhoven Design Academy, created jewellery that also acts as a perfume dispenser. The jewellery pieces can be filled with perfumes and diffuse the scent without the fluid ever touching your skin. It can be worn as a bracelet or behind the ears.