Business Services (96)
Digital services are what Russians are queuing up for
Why it matters
This application quickly became the most popular for iPads in the country. And while many western governments around the world have been offering this type of digital service for some time now, can digital create a shift in the perception of institutions in more traditional states?
Philips, in partnership with Dutch bank ABN AMRO, have created the Rationalizer system, which comprises an 'EmoBowl' and 'EmoBracelet'. These devices act as indicators of the wearer's mood. A skin detector in the bracelet responds to any increase in emotional intensity, and displays its findings as a dynamic light pattern on either the bracelet itself or on the nearby, rather cool-looking bowl. The colours inside the bowl change from a soft yellow, to orange, to a deep, cautionary red. It’s being touted as a tool to prevent traders from making rash decisions.
Research agency Millward Brown now deliver reports via a free iPhone application available to clients.