Business Services (96)
Digital services are what Russians are queuing up for
Why it matters
This application quickly became the most popular for iPads in the country. And while many western governments around the world have been offering this type of digital service for some time now, can digital create a shift in the perception of institutions in more traditional states?
Selling B2B solutions doesn’t always imply a straight B2B advertising strategy. To sell its business services, JuneTwentyFirst, a French advertising agency, has begun a campaign characteristic of the B2C sector: a massive teaser campaign in Paris, driving people to a website that invites open debate on the value of entrepreneurship.
The Spanish website Bicibuscadores wants to help victims of bicycle theft spread the word when their bike is stolen and warn others. Users simply pin the location of where their bike was last seen on a map. Next, they upload a photo of it and provide as much detail as they can about the circumstances of the theft. The report then serves as a warning to other bicycle owners in the area as well as potentially helping the missing bicycle find its way back to its rightful owner.