Business Services (96)
Digital services are what Russians are queuing up for
Why it matters
This application quickly became the most popular for iPads in the country. And while many western governments around the world have been offering this type of digital service for some time now, can digital create a shift in the perception of institutions in more traditional states?
Orange has launched a whole trans-media campaign. It tells the story of a couple investigating a paranormal phenomenon. The audience can follow it through a dedicated series on Orange TV, but also interact with the couple on Facebook, get more information on a videoblog, and the latest news on Twitter. The audience can also take picture of paranormal phenomenon with their mobiles and locate them on an online map. The purpose of this transmedia experience is to showcase the combined effect of the Orange B2B product range.
www.antwoordvoorbedrijven.nl (answers for businesses) is designed to make regulatory information more accessible to entrepreneurs. Initiated by the Dutch government, the site combines information on issues such as permits, laws, regulations, taxes and subsidies and provides support through telephone or email.