Dial code red in an emergency
The Red Cross in Singapore and more than 12,000 professionally trained people who can give first aid now use the iPhone app “Rapid Rescue”. In case of an emergency, users can activate the app and an alarm is sent to first aid givers within a range of 2km. Directions on a map are also provided.
Why it matters
This is a fast and effective way to attempt to save lives using technologies that are readily available. Will the creation of such a semi-professional medical network become the norm for NGO’s and medical services brands?
Garnier has decided to take advantage of the Spanish victory in the football World Cup to promote its new deodorant Garnier Mineral. They have created an online Mexican wave in an attempt to break the world record. Spanish internet users have been asked to extend the wave over 48 hours (the same hours the deodorant gives you protection). They have to record themselves doing the wave and upload the video to www.haz-la-ola.es. By taking part they are in with the chance of winning a trip to Haiti.
Yamamay’s A-side and B-side are two suntan creams able to provide UV protection, tan intensification and firmer bust and buttock skin.