Dial code red in an emergency
The Red Cross in Singapore and more than 12,000 professionally trained people who can give first aid now use the iPhone app “Rapid Rescue”. In case of an emergency, users can activate the app and an alarm is sent to first aid givers within a range of 2km. Directions on a map are also provided.
Why it matters
This is a fast and effective way to attempt to save lives using technologies that are readily available. Will the creation of such a semi-professional medical network become the norm for NGO’s and medical services brands?
Researchers from the University of Michigan Health System have developed an app that allows users to screen themselves for skin cancer by using their mobile phones. The app, UMSkinCheck provides a step-by-step guide asking users to take a series of 23 pictures from different parts of their body. The photos provide a baseline for future comparisons that allows users to monitor changes to a skin lesion over time.
The app also includes a risk calculator for users to input their personal data and calculate if they’re at risk of developing skin cancer.
People are spending more time at home (yes, we’re still hearing the word “staycation” quite a bit) and there’s a need to make that time at home exciting and enjoyable. Couple that with the marketing boost that sexual health products have received lately, and you’ve got a recipe for increased sales and increased fun at home. In fact, Durex condoms has branded their target consumer the “pleasurati” - an experienced pleasure seeker.