Dial code red in an emergency
The Red Cross in Singapore and more than 12,000 professionally trained people who can give first aid now use the iPhone app “Rapid Rescue”. In case of an emergency, users can activate the app and an alarm is sent to first aid givers within a range of 2km. Directions on a map are also provided.
Why it matters
This is a fast and effective way to attempt to save lives using technologies that are readily available. Will the creation of such a semi-professional medical network become the norm for NGO’s and medical services brands?
Reebok have taken their EasyTone shoe concept to clothes. They have released tops and trousers that create resistance with every move, giving them the same toning capabilities.
Rent-a-Fun is a small bike rental company that has repositioned its offering from tourism to health. The idea came from a local baker who used Rent-a-Fun for half and hours exercise cycling in Lisbon. There is no gym membership or other hidden costs besides the €3.50 for a class of 45 to 60 minutes – that includes the bicycles, necessary equipment and a nutrition consultation.