Business Services (96)
Designers take on agencies
Design-for-money is a platform where designers and clients can connect without an agency. How does it work? Clients send out a brief which individual designers are invited to answer. The designer who submits the most promising work is invited to work on the project.
Why it matters
The advertising landscape is changing quickly and dramatically with many challenges the need for traditional agencies. How will we see agencies react and adapt to ensure future survival?
The French beauty brand Lancôme has launched Lancôme Pro – a loyalty program targeted at beauty advisors. On a dedicated website, professionals can get news on the brand, evaluate their performance, optimize their selling methods, but also share their experience. The more they use the website, the more they’ll be rewarded with products.
The Poko company has introduced a unique advertising format that consists of planting more than 100,000 flowers in a field of over 10,000 square meters. This type of advertising targets air travelers.
At the moment, it is only available at “El Prat” airport (Barcelona). The company is also negotiating to hire advertising land next to the main Spanish airports.