Fashion & Design (176)
Designer tents for the great outdoors
Field Candy tents offer limited-edition tent designs that bring creativity and colour to the typically boring, camouflaged camping scene.
Why it matters
We live in a world were everything is customisable. It has now become an expectation for there to be options in shape, size, functionality, colour, etc. However, there are some items that have been left behind in the dust, and camping tents have been one of them. Are there certain categories that have a product image so ingrained in our minds that offering the ability to customise them have never really been considered? How would you change that image and provide the ability to make it your own without losing sight of the product’s roots?
The French retailer Auchan has launched a new promotion concept. It’s catalogue has been enriched with at least 10 music videos illustrating online promotions. Each of the videos use a different music genre, with some of the song’s lyrics adapted to the products.
Ralph Lauren, designer of the US Olympic Team sportswear, gave fans the opportunity to support Team USA by sending them a message on the Ralph Lauren Facebook page. For each photo and message sent, a 1$ donation will be sent to the US Olympic Committee.