Fashion & Design (176)
Designer tents for the great outdoors
Field Candy tents offer limited-edition tent designs that bring creativity and colour to the typically boring, camouflaged camping scene.
Why it matters
We live in a world were everything is customisable. It has now become an expectation for there to be options in shape, size, functionality, colour, etc. However, there are some items that have been left behind in the dust, and camping tents have been one of them. Are there certain categories that have a product image so ingrained in our minds that offering the ability to customise them have never really been considered? How would you change that image and provide the ability to make it your own without losing sight of the product’s roots?
Global power brands ‘Seven for Mankind’ and ‘Graniph’ have both launched Arabic Edition products in the form of Jeans and T-shirts respectively.