DraftFcb

Fashion & Design (176)

Designer tents for the great outdoors

Designer tents for the great outdoors

Field Candy tents offer limited-edition tent designs that bring creativity and colour to the typically boring, camouflaged camping scene. 

Why it matters

We live in a world were everything is customisable.  It has now become an expectation for there to be options in shape, size, functionality, colour, etc.  However, there are some items that have been left behind in the dust, and camping tents have been one of them.  Are there certain categories that have a product image so ingrained in our minds that offering the ability to customise them have never really been considered?  How would you change that image and provide the ability to make it your own without losing sight of the product’s roots?

Create
Fashion & Design
United States
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Denim to take-away

Inspired by cosmetics research, Luca Berti has designed jeans that reduce cellulite whilst being worn.

Enhancement
Fashion & Design
Italy
 
Fashion’s next top model

The free smartphone app Blippar, in association with Io Donna magazine and the online TV channel Leiweb, gives you the opportunity to become a model in Milan’s Fashion Week. Simply upload a picture of yourself in the app to replace one of the catwalk models. You can view the fashion show through a video stream and share the content on Facebook and Twitter.
 

Create
Significance
Fashion & Design
Italy