Fashion & Design (176)
Designer tents for the great outdoors
Field Candy tents offer limited-edition tent designs that bring creativity and colour to the typically boring, camouflaged camping scene.
Why it matters
We live in a world were everything is customisable. It has now become an expectation for there to be options in shape, size, functionality, colour, etc. However, there are some items that have been left behind in the dust, and camping tents have been one of them. Are there certain categories that have a product image so ingrained in our minds that offering the ability to customise them have never really been considered? How would you change that image and provide the ability to make it your own without losing sight of the product’s roots?
For the first time in the vodka brand’s history, Absolut is producing a bottle with no logo and no label. In an effort to challenge labels and prejudice about sexual identity, the message is that it’s what’s on the inside that counts. The package and message speak to one of Absolut’s key niche targets, the LGBT (lesbian, gay, bisexual and transgender) community. An easily-removeable sticker on the bottle reads "In an Absolut world, there are no labels".
This move follows the path of streetwear brand, Freshjive. The brand recently dropped its recogniseable logo from all clothing; even the inside tag only states the size of the garment.
Motilo has combined video chatting and a fashion-focused social network to provide a new online shopping experience. People can shop together with their friends in real-time, even if they’re halfway across the world.