Travel & Tourism (148)
Deprivation Vacations are the latest rage for US business travelers and travelers on holiday. Resorts and day spas across the country now offer boot camp-style activities, tight-rope walking and extreme trekking. For the less intense, other vacation destinations offer yoga, cooking and dance classes.
Why it matters
In our post-recession world, the irony is that perks like free wi-fi and breakfast are no longer “perky” enough to reel-in travelers. Today’s post-recession travelers are looking for an inspiring experience to push them to extremes well outside their comfort zones. Will we start to see luxury resorts offer extreme activities to attract more holiday makers?
People staying at either the 34 Holiday Inn, the Holiday Inn Express or Crowne Plaza hotels in Spain and Portugal will get pedometers along with their keys when they check in. The hotel company has decided to encourage their guests to enjoy a healthier stay and walk 8km per day (10.000 steps) to improve their general health and wellbeing.
The Four Season’s luxury hotel in Toronto has launched a participatory project with its audience via social networks. The hotel is moving locations and so to celebrate the history and moments that the building has seen, past guests and employees are invited to create and become co-authors of a memory book.