Travel & Tourism (148)
Deprivation Vacations
Deprivation Vacations are the latest rage for US business travelers and travelers on holiday. Resorts and day spas across the country now offer boot camp-style activities, tight-rope walking and extreme trekking. For the less intense, other vacation destinations offer yoga, cooking and dance classes.
Why it matters
In our post-recession world, the irony is that perks like free wi-fi and breakfast are no longer “perky” enough to reel-in travelers. Today’s post-recession travelers are looking for an inspiring experience to push them to extremes well outside their comfort zones. Will we start to see luxury resorts offer extreme activities to attract more holiday makers?
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