Travel & Tourism (148)
Deprivation Vacations are the latest rage for US business travelers and travelers on holiday. Resorts and day spas across the country now offer boot camp-style activities, tight-rope walking and extreme trekking. For the less intense, other vacation destinations offer yoga, cooking and dance classes.
Why it matters
In our post-recession world, the irony is that perks like free wi-fi and breakfast are no longer “perky” enough to reel-in travelers. Today’s post-recession travelers are looking for an inspiring experience to push them to extremes well outside their comfort zones. Will we start to see luxury resorts offer extreme activities to attract more holiday makers?
There is a real opportunity to offer flyers something more elaborate than the standard food boxes distributed by airlines. Thus, Iberia has decided to hire four renowned Spanish chefs, Paco Roncero, Ramon Freixa, Toño Pérez and Dani Garcia, to design the new on board menu. This makes Iberia flights the only restaurant in the world with knowledge from chefs that have a combined total of eight Michelin Stars.
Travellers at France’s Charles de Gaulle Airport can relax in style thanks to IKEA’s new VIP lounge that houses over 220-square meters of family-friendly space. The IKEA Lounge is a free experience where visitors can wait for their flight while reading or watching TV from a comfortable sofa. Tired travellers can even hop into an IKEA bed located in one of the 9 bedrooms of the space for a short nap. Meanwhile, children can enjoy themselves in a secure area where qualified instructors will entertain them for the duration of their stay.
The Swedish furniture giant has installed this well-designed and comfortable area to alleviate stress and nervousness due to holiday travel, further showing its commitment of improving the everyday life of its consumers.