Travel & Tourism (148)
Deprivation Vacations are the latest rage for US business travelers and travelers on holiday. Resorts and day spas across the country now offer boot camp-style activities, tight-rope walking and extreme trekking. For the less intense, other vacation destinations offer yoga, cooking and dance classes.
Why it matters
In our post-recession world, the irony is that perks like free wi-fi and breakfast are no longer “perky” enough to reel-in travelers. Today’s post-recession travelers are looking for an inspiring experience to push them to extremes well outside their comfort zones. Will we start to see luxury resorts offer extreme activities to attract more holiday makers?
Japanese household goods and clothes retailer Muji offers survival kits in their Japanese stores. Different sets include objects such as water purifying solutions, clothes and band-aids. So now, in case of emergency, one doesn’t have to yield up on design.
New York Grand Hyatt complements its upscale room service with a contemporary “grab-and-go” food bar located in the lobby. The bar includes more affordable, healthy choices (compared to the high-priced room service menu) and is primarily sourced from local suppliers.