Media & Entertainment (173)
Data made beautiful
More and more news and information sources are turning to infographics to display complex data in a simple, visual way. Infographics have become one of the most ‘dugg’ types of content on Digg.com, meaning people don’t just want to get information this way, they want to share it. This infographic from engadget.com displays a recap of the days stories by time and level of interest based on comments.
Why it matters
Audiences have access to more information than ever, but they need tools to help them sort through it. How can brands display information in a beautifully simple way, that readers will understand and be inspired to share?
Telecommunication company TMN launched a television Christmas campaign using QR codes. Once registered online, viewers can try to win several prizes (from smartphones to tablets) in an online advent calendar. The campaign is also promoted on three-dimensional billboards equipped with motion and sound detectors.
A popular Russian weekly newspaper has created a monthly special edition for people who are travelling by air. This edition is only distributed onboard and contains entertaining information about travelling, flights and the like.