Media & Entertainment (173)
Data made beautiful
More and more news and information sources are turning to infographics to display complex data in a simple, visual way. Infographics have become one of the most ‘dugg’ types of content on Digg.com, meaning people don’t just want to get information this way, they want to share it. This infographic from engadget.com displays a recap of the days stories by time and level of interest based on comments.
Why it matters
Audiences have access to more information than ever, but they need tools to help them sort through it. How can brands display information in a beautifully simple way, that readers will understand and be inspired to share?
According to the Wall Street Journal, since the emergence of e-books, erotic novels have rocketed up to the top of best-seller lists. In the Unites States, 40% of books considered risqué were released in digital format only.
The Netherlands Metropole Orchestra used Twitter to raise awareness of the fact that its subsidies and existence were under threat by inviting Twitter users to use their ‘Tweetphony’, a symphony of tweets.
The campaign site featured a digital piano interface that allowed participants to compose their own music and listen to others. They could then tweet it, turning the musical notes into the letters associated with the key. The orchestra will pick the most interesting tweets and play a special live concert. Short videos of the orchestra playing the tweets will also be posted on YouTube and a live stream will be broadcast.