Travel & Tourism (148)
The customer is always right
Finnair airlines has started a campaign to “give voice” to its clients and listen to what they have to say about its offer. For that, the company has opened a selection period to choose the four “quality hunters” that, for two months, will fly through the routes the company covers in Europe, Asia and US. They’ll evaluate the flights, airports and destinations and they’ll write their opinions on a blog.
Why it matters
Consumers are gaining control as their points of view become accessible to all online. Brands that successfully adapt to embrace this shift in control will win amongst consumers. What other ways will brands seek and promote their customers’ opinions online?
Aramón Group and Movistar have released a mobile app for ski resorts in Spain: Snow&Go. The app allows you to geotag skiers and locate the position of your friends. It also includes real time ski information including the status of the slopes, weather and snow quality.
Deprivation Vacations are the latest rage for US business travelers and travelers on holiday. Resorts and day spas across the country now offer boot camp-style activities, tight-rope walking and extreme trekking. For the less intense, other vacation destinations offer yoga, cooking and dance classes.