Travel & Tourism (148)
The customer is always right
Finnair airlines has started a campaign to “give voice” to its clients and listen to what they have to say about its offer. For that, the company has opened a selection period to choose the four “quality hunters” that, for two months, will fly through the routes the company covers in Europe, Asia and US. They’ll evaluate the flights, airports and destinations and they’ll write their opinions on a blog.
Why it matters
Consumers are gaining control as their points of view become accessible to all online. Brands that successfully adapt to embrace this shift in control will win amongst consumers. What other ways will brands seek and promote their customers’ opinions online?
SmartTravel 2.0 is a virtual catalogue which runs on an interactive touchscreen. Potential customers get the chance to experience all the interactive features of their chosen travel destination. It allows them to check out the surrounding area of a hotel and other useful information about their destination such as climate, sightseeing spots, etc.
Some hotels install chic bars and swimming pools on the roof. Not Cape Town’s swanky Grand Daddy Hotel. The roof is now home to a collection of vintage Airstream caravans, complete with air-conditioning, insulation, hot and cold running water, flushing toilets and showers. Each of the 7 two-sleeper trailer suites have been conceptualized and designed by local artists. Inspirations include: The Ballad of John & Yoko, Goldlilocks and The Three Bears and Dorothy and the Wizard of Oz.