Travel & Tourism (148)
The customer is always right
Finnair airlines has started a campaign to “give voice” to its clients and listen to what they have to say about its offer. For that, the company has opened a selection period to choose the four “quality hunters” that, for two months, will fly through the routes the company covers in Europe, Asia and US. They’ll evaluate the flights, airports and destinations and they’ll write their opinions on a blog.
Why it matters
Consumers are gaining control as their points of view become accessible to all online. Brands that successfully adapt to embrace this shift in control will win amongst consumers. What other ways will brands seek and promote their customers’ opinions online?
Swedish consumers appear to be opting for 'staycations' this summer as recession forces them to rethink their holiday plans. In lieu of taking an expensive, luxury holidays overseas, many are scaling back their plans, opting instead for vacations closer to home.
Based on the principle of random acts of kindness, Royal Dutch airliner KLM hoped to make the dead time waiting for your flight slightly more enjoyable. By tracking travellers who tweeted about their flight, checked into foursquare or discovering where and why they were travelling, KLM was able to quickly get relevant little gifts and surprise passengers in the terminal.