Travel & Tourism (148)
The customer is always right
Finnair airlines has started a campaign to “give voice” to its clients and listen to what they have to say about its offer. For that, the company has opened a selection period to choose the four “quality hunters” that, for two months, will fly through the routes the company covers in Europe, Asia and US. They’ll evaluate the flights, airports and destinations and they’ll write their opinions on a blog.
Why it matters
Consumers are gaining control as their points of view become accessible to all online. Brands that successfully adapt to embrace this shift in control will win amongst consumers. What other ways will brands seek and promote their customers’ opinions online?
"Harry’s Home" is an Austria hotel-chain that follows an innovative concept: guests can choose between the services offered and then only have to pay for what they really consume. A modular system gives choice between diverse room types, cleaning intervals (daily/weekly), food, and room with kitchen for temporary living. The options even go so far as an aquarium, a mini cooper and "blind dates".
Swedish engineers have managed to harness the heat of commuters and use it to generate power. The most impressive part is that the energy generated is then used down the street.