Travel & Tourism (148)
The customer is always right
Finnair airlines has started a campaign to “give voice” to its clients and listen to what they have to say about its offer. For that, the company has opened a selection period to choose the four “quality hunters” that, for two months, will fly through the routes the company covers in Europe, Asia and US. They’ll evaluate the flights, airports and destinations and they’ll write their opinions on a blog.
Why it matters
Consumers are gaining control as their points of view become accessible to all online. Brands that successfully adapt to embrace this shift in control will win amongst consumers. What other ways will brands seek and promote their customers’ opinions online?
A Spanish company has created the world’s first technological tourist leaflet. It has a chip which downloads information to smartphones with a simple touch.
It works with NFC technology (Near Field Communication), a coded information circuit which automatically shares its information with smartphones. It can share apps, multimedia content, personalised information and also has the capability to be the front door key to a rental apartment.
Alhambra Touristic Apartments recently started to work with them. They have recorded a poetic audio description of their apartments and soon it will be able to also function as the apartment’s key.
The online auctioneer ricardo.at became Austria’s market leader since its launch in 2008 and maintains its position against global competitor ebay.