Travel & Tourism (148)
The customer is always right
Finnair airlines has started a campaign to “give voice” to its clients and listen to what they have to say about its offer. For that, the company has opened a selection period to choose the four “quality hunters” that, for two months, will fly through the routes the company covers in Europe, Asia and US. They’ll evaluate the flights, airports and destinations and they’ll write their opinions on a blog.
Why it matters
Consumers are gaining control as their points of view become accessible to all online. Brands that successfully adapt to embrace this shift in control will win amongst consumers. What other ways will brands seek and promote their customers’ opinions online?
An app that contains useful information for your holiday: insurance details, local emergency numbers and embassy details. It also allows you to contact your insurance company directly whilst away.
‘Buddha Trail’ is a luxury train aimed at helping tourists discover all the important landmarks of Buddha’s life. The tour starts at his birthplace in Lumpini and connects cities where Lord Buddha spent part of his life, before ending at Bodh Gaya where he achieved enlightenment. It is designed to attract Buddhist tourists from South East and East Asia and will offer a luxurious experience with global cuisines and grand décor on the train.