Travel & Tourism (148)
The customer is always right
Finnair airlines has started a campaign to “give voice” to its clients and listen to what they have to say about its offer. For that, the company has opened a selection period to choose the four “quality hunters” that, for two months, will fly through the routes the company covers in Europe, Asia and US. They’ll evaluate the flights, airports and destinations and they’ll write their opinions on a blog.
Why it matters
Consumers are gaining control as their points of view become accessible to all online. Brands that successfully adapt to embrace this shift in control will win amongst consumers. What other ways will brands seek and promote their customers’ opinions online?
youXcity is an online community where both tourists and locals can exchange views, opinions and experiences on places and events in Vienna. Users can mark their views on an interactive city map and attach pictures and videos. The result is a collaborative online travel guide providing advice and recommendations for visitors.
Bikes without brakes are becoming a big craze in Paris, although they are illegal and warrant an on the spot fine.