Travel & Tourism (148)
The customer is always right
Finnair airlines has started a campaign to “give voice” to its clients and listen to what they have to say about its offer. For that, the company has opened a selection period to choose the four “quality hunters” that, for two months, will fly through the routes the company covers in Europe, Asia and US. They’ll evaluate the flights, airports and destinations and they’ll write their opinions on a blog.
Why it matters
Consumers are gaining control as their points of view become accessible to all online. Brands that successfully adapt to embrace this shift in control will win amongst consumers. What other ways will brands seek and promote their customers’ opinions online?
The railway company SNCF has entered into a partnership with the beauty brand Yves Rocher to organize an operation called ‘Wanted: responsible traveller, an endangered species’. Voted for by the public, the winner will win the chance to help out at forest plantation missions in India, Amazonia, Mexico and Brazil.
The T-Box is a power generator that captures wind energy from passing trains. Placed beside the current tracks on 1 km stretches the generators would be able to power remote areas that lack electricity or rail sub-systems.