Travel & Tourism (148)
The customer is always right
Finnair airlines has started a campaign to “give voice” to its clients and listen to what they have to say about its offer. For that, the company has opened a selection period to choose the four “quality hunters” that, for two months, will fly through the routes the company covers in Europe, Asia and US. They’ll evaluate the flights, airports and destinations and they’ll write their opinions on a blog.
Why it matters
Consumers are gaining control as their points of view become accessible to all online. Brands that successfully adapt to embrace this shift in control will win amongst consumers. What other ways will brands seek and promote their customers’ opinions online?
With the claim “Do As We Do”, Bportuguese is an atypical travel agency – in the incoming segment – that offers to its clients the kind of experiences lived by the Portuguese themselves in their daily lives, showing them the “true Portuguese way”.
Amsterdam has 350 hotels. Trendwatcher Vincent van Dijk’s goal for 2010 is to sleep in each one within one year. Everyday he sleeps in a different hotel and writes about it on his blog.