DraftFcb

Travel & Tourism (148)

The customer is always right

The customer is always right

Finnair airlines has started a campaign to “give voice” to its clients and listen to what they have to say about its offer. For that, the company has opened a selection period to choose the four “quality hunters” that, for two months, will fly through the routes the company covers in Europe, Asia and US. They’ll evaluate the flights, airports and destinations and they’ll write their opinions on a blog.

Why it matters

Consumers are gaining control as their points of view become accessible to all online. Brands that successfully adapt to embrace this shift in control will win amongst consumers. What other ways will brands seek and promote their customers’ opinions online?

Significance
Spain
Travel & Tourism
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Pocket travel planner

The free service ‘travelload’ helps to organise and plan trips. Booking confirmations from flights, hotels, trains are collected and compiled into intelligent itineraries on your mobile. These are automatically updated by travel data such as flight delays and mobile check-ins.
 

Germany
Instant Gratification
Travel & Tourism
 
Sailing through virtual worlds

For the national release of the new Pirates of the Caribbean, Disney France has created a virtual regatta from May 3rd to June 15th. Users can create their own boat and sail through the movie’s journey, with a chance to win a trip to Hawaii as incentives.

France
Connectivity
Travel & Tourism