Travel & Tourism (148)
The customer is always right
Finnair airlines has started a campaign to “give voice” to its clients and listen to what they have to say about its offer. For that, the company has opened a selection period to choose the four “quality hunters” that, for two months, will fly through the routes the company covers in Europe, Asia and US. They’ll evaluate the flights, airports and destinations and they’ll write their opinions on a blog.
Why it matters
Consumers are gaining control as their points of view become accessible to all online. Brands that successfully adapt to embrace this shift in control will win amongst consumers. What other ways will brands seek and promote their customers’ opinions online?
A new survey says that ‘limited time only’ and ‘flash selling’ travel sales are gaining popularity. Almost three of ten Americans took last-minute leisure vacations in 2009. Consumers are able to take their dream vacations without breaking the bank by utilizing members - only websites such as jetsetter.com and tablethotels.com.
44 Moscow metro stations have been recommended as interesting city sightseeing destinations by Independent Media because of their unique design and architecture. This has turned them from public transport sites to a destination for tourists.