Travel & Tourism (148)
The customer is always right
Finnair airlines has started a campaign to “give voice” to its clients and listen to what they have to say about its offer. For that, the company has opened a selection period to choose the four “quality hunters” that, for two months, will fly through the routes the company covers in Europe, Asia and US. They’ll evaluate the flights, airports and destinations and they’ll write their opinions on a blog.
Why it matters
Consumers are gaining control as their points of view become accessible to all online. Brands that successfully adapt to embrace this shift in control will win amongst consumers. What other ways will brands seek and promote their customers’ opinions online?
One doesn’t even have to go to the Antarctic anymore to fulfil this dream. Spreewelten is located in the German town of Lübbenau and went beyond being a normal swimming pool entertainment park: here guests experience swimming with penguins – separated only by a wall of glass.
The Huettenpalast is a new and unique hotel concept in Berlin that offers an unconventional accommodation experience. Opposed to the prolonging luxury trend, the Huettenpalast places value on an affordable and exciting overnight stay by making it possible for guests to camp indoors.