Travel & Tourism (148)
The customer is always right
Finnair airlines has started a campaign to “give voice” to its clients and listen to what they have to say about its offer. For that, the company has opened a selection period to choose the four “quality hunters” that, for two months, will fly through the routes the company covers in Europe, Asia and US. They’ll evaluate the flights, airports and destinations and they’ll write their opinions on a blog.
Why it matters
Consumers are gaining control as their points of view become accessible to all online. Brands that successfully adapt to embrace this shift in control will win amongst consumers. What other ways will brands seek and promote their customers’ opinions online?
For people who can’t sit still and love to explore foreign lands, language can pose a significant barrier. But, who has time to sit down and cram a new language every time you set foot on new soil? Traveler’s Phrasebook has solved that problem with foreign communication tees. All the traveler need do is point to the correct image on their chest to communicate with the locals.
Coolgift Terra/ Earth is a travel pack of green experiences in association with non-profitable environmental organization Quercus. Natural agriculture workshops, urban gardening, tree planting or eco-walks are some of the experiences proposed in this newly released coolgift pack.