Travel & Tourism (148)
The customer is always right
Finnair airlines has started a campaign to “give voice” to its clients and listen to what they have to say about its offer. For that, the company has opened a selection period to choose the four “quality hunters” that, for two months, will fly through the routes the company covers in Europe, Asia and US. They’ll evaluate the flights, airports and destinations and they’ll write their opinions on a blog.
Why it matters
Consumers are gaining control as their points of view become accessible to all online. Brands that successfully adapt to embrace this shift in control will win amongst consumers. What other ways will brands seek and promote their customers’ opinions online?
Hostels appear to be reinventing themselves by adopting a more upmarket image. New look hostels based in European cities such as Prague and Paris are now offering five star service, complete with en-suite bathrooms, flat screen TVs and swimming pools, all for as little as £29 per night.
With Taxiback.com, black cabs in Britain can capitalise on what could have been an empty cab ride back. Passengers simply need to submit their trip online in advance and will receive 3 offers. After selecting one, you will be picked up and your journey will be provided at a reduced rate.