Travel & Tourism (148)
The customer is always right
Finnair airlines has started a campaign to “give voice” to its clients and listen to what they have to say about its offer. For that, the company has opened a selection period to choose the four “quality hunters” that, for two months, will fly through the routes the company covers in Europe, Asia and US. They’ll evaluate the flights, airports and destinations and they’ll write their opinions on a blog.
Why it matters
Consumers are gaining control as their points of view become accessible to all online. Brands that successfully adapt to embrace this shift in control will win amongst consumers. What other ways will brands seek and promote their customers’ opinions online?
To celebrate its 175th birthday, Lisbon’s Antiga Confeitaria de Belém, famous for its custard tarts, has launched six special edition packages that grant access to a free smartphone application. The app is an interactive guide to a number of monuments in the neighbourhood and uses augmented reality.
“Le Grotte della Civita” is a hotel carved into the ancient caves of Matera, boasting rooms with 6 metre high ceilings.