Travel & Tourism (148)
The customer is always right
Finnair airlines has started a campaign to “give voice” to its clients and listen to what they have to say about its offer. For that, the company has opened a selection period to choose the four “quality hunters” that, for two months, will fly through the routes the company covers in Europe, Asia and US. They’ll evaluate the flights, airports and destinations and they’ll write their opinions on a blog.
Why it matters
Consumers are gaining control as their points of view become accessible to all online. Brands that successfully adapt to embrace this shift in control will win amongst consumers. What other ways will brands seek and promote their customers’ opinions online?
There is a real opportunity to offer flyers something more elaborate than the standard food boxes distributed by airlines. Thus, Iberia has decided to hire four renowned Spanish chefs, Paco Roncero, Ramon Freixa, Toño Pérez and Dani Garcia, to design the new on board menu. This makes Iberia flights the only restaurant in the world with knowledge from chefs that have a combined total of eight Michelin Stars.
Pegasus is the biggest private airline company in Turkey serving both international and domestic flights. Every new aircraft added to the float is named with a girl’s name.The company has now chosen to run a campaign asking families if they would like to see their daughter’s name on the side of new aircrafts.