Travel & Tourism (148)
The customer is always right
Finnair airlines has started a campaign to “give voice” to its clients and listen to what they have to say about its offer. For that, the company has opened a selection period to choose the four “quality hunters” that, for two months, will fly through the routes the company covers in Europe, Asia and US. They’ll evaluate the flights, airports and destinations and they’ll write their opinions on a blog.
Why it matters
Consumers are gaining control as their points of view become accessible to all online. Brands that successfully adapt to embrace this shift in control will win amongst consumers. What other ways will brands seek and promote their customers’ opinions online?
Swedish clothing brand Elvine have launched ‘Creators Inn by Elvine’ – which offers free short-term accommodation for visiting ‘creators’ such as DJs, designers and artists. Any struggling artist can lodge for free in Gothernburg and Stockholm within these capsule hotels.
Thanks to the Museum of Me, Intel takes users on a visually beautiful tour of their life on Facebook, inviting users to tour their Facebook content as a journey of visualisation that explores who I am.