Food & Drink (183)
Culturally tailored drinks
The Turkish spirit Raki has been transformed into the cocktail Rakito in order to target the Chinese market.
Why it matters
With China finding the taste of Raki too strong due to its anise ingredients, the Turkish company has adapted its product to suit this different audience. In a globalised world, is this a cultural challenge global brands will face less of in the future?
Guests of the AIDA cruise ship can now order individual meals with the on-board restaurant’s own iPads. Besides the possibility to create an individual multi-course meal from a virtual menu, the app allows personalisation of dishes and offers various additional information about, for example, the ingredients origin and how they are cooked.
Cocktails are having a makeover in some parts of the world. Beer is being incorporated to add effervescence and contribute flavour. Chicago’s new cocktails like Beermosa are proving very popular.