Food & Drink (183)
Culturally tailored drinks
The Turkish spirit Raki has been transformed into the cocktail Rakito in order to target the Chinese market.
Why it matters
With China finding the taste of Raki too strong due to its anise ingredients, the Turkish company has adapted its product to suit this different audience. In a globalised world, is this a cultural challenge global brands will face less of in the future?
Choose your own olive tree in Italy, Greece or Spain on www.myoliveworld.de and after the harvest + processing, delicious extra virgin olive oil from your own tree will be delivered right to your doorstep. You receive a personalised adoption certificate to prove your ownership and if you want to you can go and visit the tree.
Simple Blood Alcohol Content is an application that helps drivers estimate their blood alcohol levels. The user needs to indicate their weight and how many drinks they’ve had. The app will then calculate an estimated value of blood alcohol content. The free application, promoted by Grant’s Whisky in Portugal, is available on the AppStore and is a huge success.