Food & Drink (183)
Culturally tailored drinks
The Turkish spirit Raki has been transformed into the cocktail Rakito in order to target the Chinese market.
Why it matters
With China finding the taste of Raki too strong due to its anise ingredients, the Turkish company has adapted its product to suit this different audience. In a globalised world, is this a cultural challenge global brands will face less of in the future?
These Siberian ‘healthy’ yoghurt products made from goats milk feature packaging design that includes stamps, signatures and shots of ‘village life’.
Invented by Professor David Edwards, Le Whaf converts specially prepared liquidised dishes into vapour that is captured in a glass. The user can then breathe in the vapour through a straw, savouring all the flavours without the calories.