Food & Drink (183)
Culturally tailored drinks
The Turkish spirit Raki has been transformed into the cocktail Rakito in order to target the Chinese market.
Why it matters
With China finding the taste of Raki too strong due to its anise ingredients, the Turkish company has adapted its product to suit this different audience. In a globalised world, is this a cultural challenge global brands will face less of in the future?
Nestlé has recently created a gastronomic range of chocolate called Grand Chocolat. Its point of difference comes inherently from its format: the chocolate tablet is made of curved squares: they are said to intensify the aromatic impact of the chocolate in mouth.
The kumato was launched by M&S last month to coincide with National Tomato Week. Unlike other tomatoes, the kumato can be eaten at all stages of the ripening process and offers a different flavour depending on when in the season you choose to eat it.