Food & Drink (183)
Culturally tailored drinks
The Turkish spirit Raki has been transformed into the cocktail Rakito in order to target the Chinese market.
Why it matters
With China finding the taste of Raki too strong due to its anise ingredients, the Turkish company has adapted its product to suit this different audience. In a globalised world, is this a cultural challenge global brands will face less of in the future?
The product ‘Stem’ from the design company Quirky enables users to make an organic vaporizer out of all kinds of foods. Simply stick the plastic device into a lemon, for example, and get a ready to use lemon pump spray.
The Egg-bot is a new 3D printer capable of printing on spherical objects that range from the size of a ping-pong ball to a large orange. Utilizing the Egg-Bot, artist Dnewman printed a recipe for an omelet right onto an egg.