Food & Drink (183)
Culturally tailored drinks
The Turkish spirit Raki has been transformed into the cocktail Rakito in order to target the Chinese market.
Why it matters
With China finding the taste of Raki too strong due to its anise ingredients, the Turkish company has adapted its product to suit this different audience. In a globalised world, is this a cultural challenge global brands will face less of in the future?
Haagan Daaz has launched a range of ice cream flavours each of which only has five ingredients.
The newest adaptation to on-the-go consumers is the wave of mobile gourmet food trucks - not your usual hot dog and ice cream stations outside of the game. Food is being prepared to order with top-notch culinary ingredients, rather than “held and delivered” subs and burgers. Chefs in Los Angeles, New York and Chicago are attempting to revamp the unsanitary perceptions of food on a truck. Chicago Chef, Matt Maroni, is even going as far as submitting law-changing proposals to allow the trend to sweep through Chicago neighborhoods, literally.