Food & Drink (183)
Culturally tailored drinks
The Turkish spirit Raki has been transformed into the cocktail Rakito in order to target the Chinese market.
Why it matters
With China finding the taste of Raki too strong due to its anise ingredients, the Turkish company has adapted its product to suit this different audience. In a globalised world, is this a cultural challenge global brands will face less of in the future?
Breakfest is a food and culture festival celebrating breakfast . It celebrates not only the food but the emotional and social context of coming together for the most important meal of the day.
“Transatlantic Blow” is an essentially an energy drink, but it sets itself apart from the crowd by calling itself a stimulation drink. It is a mixture of 13 exotic herbs and contains extracts from coca leaves, caffeine and ginkgo.