Food & Drink (183)

Culturally tailored drinks

Culturally tailored drinks

The Turkish spirit Raki has been transformed into the cocktail Rakito in order to target the Chinese market.

Why it matters

With China finding the taste of Raki too strong due to its anise ingredients, the Turkish company has adapted its product to suit this different audience. In a globalised world, is this a cultural challenge global brands will face less of in the future?

Food & Drink
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Virtual customers hungry for real

A home grown startup, serving the popular shawarma along with the world’s first ever ‘fusion’ shawarmas was initially denied rental space in one of Dubai’s many malls. It could have been another restaurant failure, but became a success story. The owners changed tact to rely heavily on social networking for a delivery based service and then to announce the opening of the store.  

One World
Food & Drink
United Arab Emirates
'Back to school' food

Hamburg-based producer of delicacies ‘The Deli Garage’ is famous for its edgy unusual products and packaging. The brand has now launched a new product: Cheese Pencils. They are pencil-shaped parmesan sticks and come (of course!) with a sharpener. The packaging reads ‘mark your pasta with a fine sharpened cheese spiral’.

Food & Drink