Food & Drink (183)
Culturally tailored drinks
The Turkish spirit Raki has been transformed into the cocktail Rakito in order to target the Chinese market.
Why it matters
With China finding the taste of Raki too strong due to its anise ingredients, the Turkish company has adapted its product to suit this different audience. In a globalised world, is this a cultural challenge global brands will face less of in the future?
German designer Jania Maidl has devised some very innovative tea packaging. The label of the teabag has an absorbent strip that shows the growing intensity of the tea as it brews.
In Germany, nearly 11 tons of food is thrown away every year. A restaurant in Hamburg has decided to tackle this problem in their very own way by putting a sign on tables informing visitors that they will pay a fine for their unfinished meal (€1 per 50 grams).