Food & Drink (183)
Culturally tailored drinks
The Turkish spirit Raki has been transformed into the cocktail Rakito in order to target the Chinese market.
Why it matters
With China finding the taste of Raki too strong due to its anise ingredients, the Turkish company has adapted its product to suit this different audience. In a globalised world, is this a cultural challenge global brands will face less of in the future?
ChocChic, the chocolate design company, has released a new chocolate range that allows you to record a voice message with the package. Simply record your message before giving it away as a gift.
Fresh fruit juice cafe Meyvemix has found a new location on Istiklal Street, which is famous for its hundreds of bars and nightclubs. For those looking for an escape from the bars, MeyveMix offers a refreshing world of freshly squeezed juices.