Food & Drink (183)
Culturally tailored drinks
The Turkish spirit Raki has been transformed into the cocktail Rakito in order to target the Chinese market.
Why it matters
With China finding the taste of Raki too strong due to its anise ingredients, the Turkish company has adapted its product to suit this different audience. In a globalised world, is this a cultural challenge global brands will face less of in the future?
Learn while cooking is an edu-tainment project conceived by Ballarini, the leading non-stick cookware brand. The programme aims to educate children about nutrition, healthy eating and environmental sustainability.
German eco-preneur Andreas Froese has killed two birds with one stone by finding a way to construct buildings from old PET bottles in Honduras’s economically weak areas. Instead of polluting the environment, the bottles are now giving disadvantaged families a safe roof over their heads.