Social Cause (141)
Crowdsourcing rubbish ideas
NASA and Nike have joined forces for the LAUNCH project, a follow-up on their Energy Solutions project, which seeks to find 10 game-changing innovative waste management ideas that can change the way we dispose of rubbish. The proposal is crowdsourced and seeks to benefit the community at large, as well as further space research.
Why it matters
As brands increasingly co-sponsor causes in an effort to attract culturally-aware consumers to the brand, it isn’t always enough anymore to simply donate. Beyond crowdsourcing, what are other avenues brands can use to enlist meaningful partners to participate in the cause? How can brands begin to truly own their causes vs. temporarily co-opting them, in the minds of consumers?
17. May 2012
The School Book Bank promotes the reuse of school books by receiving and delivering used school books for free. Having the “free” part as a principle of honor, all books or services provided have no cost attached. People who join the bank must volunteer to give a “ride” to the books from one place to another. This avoids incurring any delivery expenses.
LACOSTE, the fashion brand known for its iconic crocodile logo, is participating in the ‘Save Your Logo’ campaign which encourages brands to help protect and preserve the very animals that represent them.