Social Cause (141)
Crowdsourcing rubbish ideas
NASA and Nike have joined forces for the LAUNCH project, a follow-up on their Energy Solutions project, which seeks to find 10 game-changing innovative waste management ideas that can change the way we dispose of rubbish. The proposal is crowdsourced and seeks to benefit the community at large, as well as further space research.
Why it matters
As brands increasingly co-sponsor causes in an effort to attract culturally-aware consumers to the brand, it isn’t always enough anymore to simply donate. Beyond crowdsourcing, what are other avenues brands can use to enlist meaningful partners to participate in the cause? How can brands begin to truly own their causes vs. temporarily co-opting them, in the minds of consumers?
17. May 2012
The Austrian student Philippe Andrianakis decided to set an example against HIV by walking 757km on foot through Austria. The international phone company T-Mobile supports him by selling red ribbons and asking the population to donate. 100% of the gains will be going to the relief organisation AIDS LIFE.
The Volunteerbook – a social network for Volunteers – will be launched on the 1st of February by the President of Banco Alimentar contra a Fome (Portugal's biggest foodbank) and also of a Volunteer Bank that in just four years gathered about 17 thousand volunteers and almost 1000 organizations needing their help.