Social Cause (141)
Crowdsourcing rubbish ideas
NASA and Nike have joined forces for the LAUNCH project, a follow-up on their Energy Solutions project, which seeks to find 10 game-changing innovative waste management ideas that can change the way we dispose of rubbish. The proposal is crowdsourced and seeks to benefit the community at large, as well as further space research.
Why it matters
As brands increasingly co-sponsor causes in an effort to attract culturally-aware consumers to the brand, it isn’t always enough anymore to simply donate. Beyond crowdsourcing, what are other avenues brands can use to enlist meaningful partners to participate in the cause? How can brands begin to truly own their causes vs. temporarily co-opting them, in the minds of consumers?
17. May 2012
French footwear retailer Bata are offering customers a 10€ reduction when they return a pair of old boots to the store. The worn boots are then given a second life and are recycled into road tar.
France’s Eole Water has created a turbine that can condense water in the air and make it safe for drinking.
Aside from the obvious environmental benefits a wind turbine offers, the company’s WMS1000 sucks in passing air that goes through a cooling compressor in the generator compartment, which then condensates passing airborne moisture. The water is then collected, filtered to World Health Organization drinking standards and delivered through a tap at the bottom of the turbine. According to Eole Water, the turbine can produce up to 1,000 liters a day.