Social Cause (141)
Crowdsourcing rubbish ideas
NASA and Nike have joined forces for the LAUNCH project, a follow-up on their Energy Solutions project, which seeks to find 10 game-changing innovative waste management ideas that can change the way we dispose of rubbish. The proposal is crowdsourced and seeks to benefit the community at large, as well as further space research.
Why it matters
As brands increasingly co-sponsor causes in an effort to attract culturally-aware consumers to the brand, it isn’t always enough anymore to simply donate. Beyond crowdsourcing, what are other avenues brands can use to enlist meaningful partners to participate in the cause? How can brands begin to truly own their causes vs. temporarily co-opting them, in the minds of consumers?
17. May 2012
Ben & Jerry’s has set up Give It Forward, a site where people bid for products or services with other products or services. People trade a huge range of things form 1 hour cuddles with their pets to free admission at gigs.
Great Properties, UAE-based real estate agency, has rolled out its “Green is Great” environmental awareness campaign across Dubai. The campaign launched with a direct marketing initiative; the mass distribution of reusable shopping bags and diaries printed on reusable paper.