Social Cause (141)
Crowdsourcing rubbish ideas
NASA and Nike have joined forces for the LAUNCH project, a follow-up on their Energy Solutions project, which seeks to find 10 game-changing innovative waste management ideas that can change the way we dispose of rubbish. The proposal is crowdsourced and seeks to benefit the community at large, as well as further space research.
Why it matters
As brands increasingly co-sponsor causes in an effort to attract culturally-aware consumers to the brand, it isn’t always enough anymore to simply donate. Beyond crowdsourcing, what are other avenues brands can use to enlist meaningful partners to participate in the cause? How can brands begin to truly own their causes vs. temporarily co-opting them, in the minds of consumers?
17. May 2012
The “défithon “ is an initiative within the annual Telethon event broadcasted on national television in France. It aims to collect donations for a muscular disease called myopathy. The challenge for 2011 invited both sufferers of the disease and celebrities to push their boundaries. To get to see one of the participants fulfil their challenge, web users have to pay anywhere between 50 and 20,000 euros as a donation contribution. For example, for 50 euros, you can watch a myopathy patient going across a city dressed up as a sumo wrestler.
MADE IN HAPPY GERMANY® is a small business community network with its own quality seal. It stands for regional products that have been produced under ecological and fair circumstances. The network seeks to create win-win situations for seal holders and customers, so that people can benefit from more ethical goods and the companies behind them get mutual support.