Social Cause (141)
Crowdsourcing rubbish ideas
NASA and Nike have joined forces for the LAUNCH project, a follow-up on their Energy Solutions project, which seeks to find 10 game-changing innovative waste management ideas that can change the way we dispose of rubbish. The proposal is crowdsourced and seeks to benefit the community at large, as well as further space research.
Why it matters
As brands increasingly co-sponsor causes in an effort to attract culturally-aware consumers to the brand, it isn’t always enough anymore to simply donate. Beyond crowdsourcing, what are other avenues brands can use to enlist meaningful partners to participate in the cause? How can brands begin to truly own their causes vs. temporarily co-opting them, in the minds of consumers?
17. May 2012
In France, the Téléthon is an annual program that aims to collect funds for handicapped people who suffer from myopathy. This year, the NGO launched a website featuring a “wall of donations”: in exchange of their money, brands and people can appose their logos or pictures on a virtual wall.
Openaction.org adds geographical context to charitable activities in order to encourage donations. With a compelling visual presentation, the site generates real-time data about the work and progress taking place thanks to people’s donations contribution.