DraftFcb

Social Cause (141)

Crowdsourcing rubbish ideas

Crowdsourcing rubbish ideas

NASA and Nike have joined forces for the LAUNCH project, a follow-up on their Energy Solutions project, which seeks to find 10 game-changing innovative waste management ideas that can change the way we dispose of rubbish. The proposal is crowdsourced and seeks to benefit the community at large, as well as further space research.

Why it matters

As brands increasingly co-sponsor causes in an effort to attract culturally-aware consumers to the brand, it isn’t always enough anymore to simply donate. Beyond crowdsourcing, what are other avenues brands can use to enlist meaningful partners to participate in the cause? How can brands begin to truly own their causes vs. temporarily co-opting them, in the minds of consumers?

Conscious
One World
Social Cause
United States
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Working for basic needs

Two nurses have launched a new volunteering project that aims at helping patients located in an isolated district in the northern Portugal.  Their contract with the local authorities grants them lodging, a car for tending to patients and a small subsidy for food and other expenses.

Conscious
Significance
Portugal
Social Cause
 
One stop app

Barcelona’s Universitat Autònoma has designed an app to help the visually-impaired use the bus. Through visual and auditory cues it offers a choice of routes to their desired destination. It then guides the user to the closest bus stop and lets them know how much time they have to wait and how many stops there are until they reach their destination.
 

Connectivity
Portugal
Social Cause