DraftFcb

Financial Services (105)

Credit for the crowd

Credit for the crowd

The new Barclaycard Ring Mastercard is the world’s first ‘social credit card’, designed through its user community. The simple low-rate card combines social media, online banking and financial education tools to create a credit card managed and optimized through its user community, where its profits and losses as a card are made public.

Why it matters

Barclaycard applies extreme transparency to what is typically a highly guarded category. The card depends on a single behavioural principle - the better users are about paying their bill, the more the card profits. The card’s Giveback programme lets users have a portion of the earnings as thanks for their participation. How can murkier categories like finance start using this type of high-transparency model as a means of creating consumer trust? What are other behavioural-driven solutions like this one can create consumer investment not only in the brand, but also in its profitability?

Connectivity
Conscious
Financial Services
United States
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Bank fee amnesty

From 10.06.09 until 10.09.09 Absolute Bank will cancel all penalty fees owed by their customers if they agree to pay 10% of their debt off at a time.

Significance
Financial Services
Russia
 
Local brands are the new currency

500 shops in Asakusa, Tokyo are accepting limited edition Hello Kitty money. The special branded coins have been issued by a local marketing organisation in order to boost popularity of the region’s tourist areas.

Escape
Germany
One World
Financial Services