Financial Services (105)
Credit for the crowd
The new Barclaycard Ring Mastercard is the world’s first ‘social credit card’, designed through its user community. The simple low-rate card combines social media, online banking and financial education tools to create a credit card managed and optimized through its user community, where its profits and losses as a card are made public.
Why it matters
Barclaycard applies extreme transparency to what is typically a highly guarded category. The card depends on a single behavioural principle - the better users are about paying their bill, the more the card profits. The card’s Giveback programme lets users have a portion of the earnings as thanks for their participation. How can murkier categories like finance start using this type of high-transparency model as a means of creating consumer trust? What are other behavioural-driven solutions like this one can create consumer investment not only in the brand, but also in its profitability?
There is one bank in Tokyo that sticks out of the ordinary. The branch of the Suruga bank is called d-labo (‘d’ stands for dreams) and it looks more like a business lounge, with a library, bar and relaxing space, than a normal bank. Although the venue still offers ATM’s and normal banking consulting services, it sets a new standard in customer service.
Classic German camera manufacturer Leica has aligned with French fashion brand Hermès to present the ultra rare M7 luxury camera edition. The silver chromed models come with an anodized silver 35mm lens, in a limited edition of 200. Whether you prefer the orange or etoupe calfskin leather version – for only $14,250 it could be yours!