Fashion & Design (176)
Cork makes a buoyant return
We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.
Why it matters
Being one of Portugal’s most exported products – it accounts for 55% of the world’s cork production – it’s nice to see a variation of its use. The project in itself is an example of creating new with what you already have. What can big brands learn from the modus operandi of startups backed through crowd funding platforms like Massivemov or Kickstarter?
17. May 2012
ATELIER-MAYER.COM is a website dedicated solely to the global phenomenon of 20th century vintage. The site’s Style Me function is a bespoke virtual dressing room that helps you combine clothes and search by size. Simply type in your measurements and click STYLE ME to reveal your unique cyber wardrobe, where you can flip through and select all the items you love.
Melissa, an international brand known for its innovative plastic handling, launches its first shoe collection. As well as being eco-friendly the shoes, consumers are able to create unique designs by simply cutting the shoes themselves.