Fashion & Design (176)
Cork makes a buoyant return
We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.
Why it matters
Being one of Portugal’s most exported products – it accounts for 55% of the world’s cork production – it’s nice to see a variation of its use. The project in itself is an example of creating new with what you already have. What can big brands learn from the modus operandi of startups backed through crowd funding platforms like Massivemov or Kickstarter?
17. May 2012
Print work of the ‘Be Stupid’ Diesel campaign has been translated into three separate Italian dialects.
Catwalk Genius is a site designed to enable supporters of young fashion talent to back names they think are tipped for the top. You can buy shares in the collection of your favourite up-and-coming designer on site; once all the shares have been sold, they’ll use the money to produce a new collection. For each item sold, profits will be split between designer, site and investor.