DraftFcb

Fashion & Design (176)

Cork makes a buoyant return

Cork makes a buoyant return

We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.

Why it matters

Being one of Portugal’s most exported products – it accounts for 55% of the world’s cork production – it’s nice to see a variation of its use. The project in itself is an example of creating new with what you already have. What can big brands learn from the modus operandi of startups backed through crowd funding platforms like Massivemov or Kickstarter?

Authenticity
Create
Fashion & Design
Portugal
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Suits you

“The Imperial tailoring company” is a luxurious dressmaking and tailoring establishment that produces bespoke clothes with their customers’ names on the label.

Significance
Fashion & Design
Russia
 
Be pickie when you shop

The beta site Pickie is one of the latest sites trying to incorporate your social profile with your online shopping experience. Users simply need to register and connect their profiles to the site to be presented with products they and their friends are talking about on Facebook, Twitter, Pinterest and other networks. The site is hoping to offer a more personal and intuitive shopping experience based on user’s preferences.
 

Connectivity
Fashion & Design
Netherlands