Fashion & Design (176)
Cork makes a buoyant return
We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.
Why it matters
Being one of Portugal’s most exported products – it accounts for 55% of the world’s cork production – it’s nice to see a variation of its use. The project in itself is an example of creating new with what you already have. What can big brands learn from the modus operandi of startups backed through crowd funding platforms like Massivemov or Kickstarter?
17. May 2012
The IOU Project allows its customers to view the life history of their clothing by scanning a QR code. The customer is then able to share their story and experience with the brand.
Many women have been maddened by their high heels. To combat this shoe rage, the vending machines of Rollasole and Afterheels provide ultra-compact, chic ballerina slippers for party girls who don’t want to go home barefoot after a long night at the club.