Fashion & Design (176)
Cork makes a buoyant return
We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.
Why it matters
Being one of Portugal’s most exported products – it accounts for 55% of the world’s cork production – it’s nice to see a variation of its use. The project in itself is an example of creating new with what you already have. What can big brands learn from the modus operandi of startups backed through crowd funding platforms like Massivemov or Kickstarter?
17. May 2012
Cloth is a fashion iPhone app that allows users to keep track of their favourite outfits on their phone. The app allows you to photograph, categorize and share your favourite outfits via Facebook, Twitter and Tumblr. The company recently teamed up with Weather Underground to add a new exciting feature to the app. The updated app uses real-time weather data to pull appropriate outfits from your history based on current weather conditions.
Clothing store Zeeman has launched a campaign where they describe how to make cheap jeans look like ragged and bleached designer jeans.