Fashion & Design (176)
Cork makes a buoyant return
We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.
Why it matters
Being one of Portugal’s most exported products – it accounts for 55% of the world’s cork production – it’s nice to see a variation of its use. The project in itself is an example of creating new with what you already have. What can big brands learn from the modus operandi of startups backed through crowd funding platforms like Massivemov or Kickstarter?
17. May 2012
‘Pre-Show Diaries’ is a video online series, streaming live backstage footage daily from Dolce & Gabbana’s collection before Milan’s Fashion Week show.
Gap StyleMixer App, is the inspirational way to discover new trends, meet enthusiasts, and get dressed with confidence. It’s easier than ever to purchase right from your phone, and with outfit advice, photos, coupons, promotions and sales, your daily wardrobe will be fit for the runway. Your on-the-go stylist is just a tap away.