Fashion & Design (176)
Cork makes a buoyant return
We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.
Why it matters
Being one of Portugal’s most exported products – it accounts for 55% of the world’s cork production – it’s nice to see a variation of its use. The project in itself is an example of creating new with what you already have. What can big brands learn from the modus operandi of startups backed through crowd funding platforms like Massivemov or Kickstarter?
17. May 2012
Portuguese denim brand Salsa’s Secret are the first of their kind: a tummy tuck without the surgery. Their innovative raised waistline and rear fasteners slim and shape the waistline and accentuate curves.
The latest wave of GenYers and Millennials getting hitched are reevaluating the pomp and circumstance around their Big Day. Traditional notions around a big wedding are being downscaled into intimate gatherings and low-key celebrations. This sentiment is reflected in bridal fashions and influencer sites. Starter rings, promise bands and grandma’s vintage jewelry have all become meaningful alternative options in lieu of the standard engagement ring, while women are looking to cocktail attire and easy gowns that can be re-worn and repurposed beyond their day in white.