Fashion & Design (176)
Cork makes a buoyant return
We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.
Why it matters
Being one of Portugal’s most exported products – it accounts for 55% of the world’s cork production – it’s nice to see a variation of its use. The project in itself is an example of creating new with what you already have. What can big brands learn from the modus operandi of startups backed through crowd funding platforms like Massivemov or Kickstarter?
17. May 2012
“The Imperial tailoring company” is a luxurious dressmaking and tailoring establishment that produces bespoke clothes with their customers’ names on the label.
The beta site Pickie is one of the latest sites trying to incorporate your social profile with your online shopping experience. Users simply need to register and connect their profiles to the site to be presented with products they and their friends are talking about on Facebook, Twitter, Pinterest and other networks. The site is hoping to offer a more personal and intuitive shopping experience based on user’s preferences.