Fashion & Design (176)
Cork makes a buoyant return
We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.
Why it matters
Being one of Portugal’s most exported products – it accounts for 55% of the world’s cork production – it’s nice to see a variation of its use. The project in itself is an example of creating new with what you already have. What can big brands learn from the modus operandi of startups backed through crowd funding platforms like Massivemov or Kickstarter?
17. May 2012
S*uce (pronounced Sauce), Dubai’s leading independent boutique, has announced a ‘Design a Dress’ competition. Remaining true to their principle of supporting regional talent, S*uce will offer the winner a contract to design a 6- piece collection that will be sold in the shop.
The TV wardrobe, the online shop that will sell the clothes that TV presenters and actors wear will be launched through a street action called Free Posting. For that they will develop a set of posters illustrated with 600 clothes that they’ve got on sale in Fuencarral, La Latina and Malasaña. Each poster, on the top will invite the people to tear out it and take it home. During the 7 days the action lasts all the torn out posters will be replaced.