Fashion & Design (176)
Cork makes a buoyant return
We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.
Why it matters
Being one of Portugal’s most exported products – it accounts for 55% of the world’s cork production – it’s nice to see a variation of its use. The project in itself is an example of creating new with what you already have. What can big brands learn from the modus operandi of startups backed through crowd funding platforms like Massivemov or Kickstarter?
17. May 2012
Dominic Wilcox invented a fully functional pair of shoes that allows you to find your way back to home, no matter where you are. Once you’ve uploaded your home destination, you simply need to activate the GPS device embedded in the heel. While the left shoe guides you home, the right one indicates how far you still have to go.
A new online rental service for designer handbags has been launched in the UAE to come to the rescue of women who dream of having the latest designer handbag dangling from their arm. www.ToujoursChic.ae gives recession-bitten women access to over 60 premier handbags from the world’s leading designers for a fraction of their retail price.