DraftFcb

Fashion & Design (176)

Cork makes a buoyant return

Cork makes a buoyant return

We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.

Why it matters

Being one of Portugal’s most exported products – it accounts for 55% of the world’s cork production – it’s nice to see a variation of its use. The project in itself is an example of creating new with what you already have. What can big brands learn from the modus operandi of startups backed through crowd funding platforms like Massivemov or Kickstarter?

Authenticity
Create
Fashion & Design
Portugal
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Designer police

A Russian design agency shared a sketch of what the local police cars should look like. This was a personal initiative, however the web page with the proposed design received a considerable amount of traffic.

Connectivity
Conscious
Fashion & Design
Russia
 
A fair art deal

The ArtTree is an online art and photography store that specialises in affordable pieces. Artwork comes from a mixture of upcoming talent and more established artists, and prices are capped at a maximum of €750. In addition to sourcing affordable art for consumers, the ArtTree also provides a marketplace for artists to sell their work at a fair price.

One World
Fashion & Design
Netherlands