Fashion & Design (176)
Cork makes a buoyant return
We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.
Why it matters
Being one of Portugal’s most exported products – it accounts for 55% of the world’s cork production – it’s nice to see a variation of its use. The project in itself is an example of creating new with what you already have. What can big brands learn from the modus operandi of startups backed through crowd funding platforms like Massivemov or Kickstarter?
17. May 2012
Top Closet is a new social network that allows you to create a digital wardrobe where you can swap styling tips amongst like-minded friends. A truly global social platform allowing fashion lovers to share their passions and styles via an online community.
During Paris Fashion Week, lingerie brand Etam decided to produce a guerrilla marketing campaign in the City of Light. Three underwear models were seen in various famous public spaces, such as the Eiffel Tower skating rink and the Musée d’Orsay, in nothing but the brand’s garments. The stunts were filmed and uploaded to YouTube to announce Etam’s official catwalk show.