Fashion & Design (176)
Cork makes a buoyant return
We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.
Why it matters
Being one of Portugal’s most exported products – it accounts for 55% of the world’s cork production – it’s nice to see a variation of its use. The project in itself is an example of creating new with what you already have. What can big brands learn from the modus operandi of startups backed through crowd funding platforms like Massivemov or Kickstarter?
17. May 2012
Lingerie brand Triumph are encouraging their customers to bring in their old bras for recycling. In return they offer donators 10% off a new bra and make a 10p donation to Breast Cancer Care. If the bras are suitable for re-use they will be sold on to developing countries, who have a huge demand for good quality bras with the proceeds donated to Breast Cancer Care. If they are not suitable for re-use, the fabric itself is recycled.
The clothing brand Zara has built a new social platform inspired by the ‘street style’ concept. The platform is open to anyone (registration required) interested in uploading pictures of how they style Zara clothes into outfits. In exchange, the most stylish users will receive 300€. The street style trend, born in the blogosphere, has been reinterpreted by the agency Inditex for this social media project (https://people.zara.com).