Fashion & Design (176)
Cork makes a buoyant return
We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.
Why it matters
Being one of Portugal’s most exported products – it accounts for 55% of the world’s cork production – it’s nice to see a variation of its use. The project in itself is an example of creating new with what you already have. What can big brands learn from the modus operandi of startups backed through crowd funding platforms like Massivemov or Kickstarter?
17. May 2012
It’s My Time is an interactive global casting site for United Colours of Benetton. It encourages people to showcase how individual they are. And other people can vote on who they would like to see in Benetton’s autumn-winter 2010-11 advertising campaign.
Eyesee is a mannequin with a camera mounted behind one of its eyes that feeds data into facial-recognition software like the ones used by police. It logs the age, gender and race of passers-by. It is currently being used in three European countries and the United States.
The company that makes the mannequin, Almax is actually testing technology that would allow retailers to eavesdrop on what shoppers say about the mannequin’s attire.