Fashion & Design (176)
Cork makes a buoyant return
We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.
Why it matters
Being one of Portugal’s most exported products – it accounts for 55% of the world’s cork production – it’s nice to see a variation of its use. The project in itself is an example of creating new with what you already have. What can big brands learn from the modus operandi of startups backed through crowd funding platforms like Massivemov or Kickstarter?
17. May 2012
Piazza Italia is an Italian fashion brand that has chosen to use ‘real people’ in their latest ad campaign. With the tagline “Sponsor of everyday people”, they have turned away from traditional models and instead highlight people who could be considered role models in their communities.
Made is a futuristic new app which could mark the beginning of a whole new way of viewing fashion shows. Using SonicNotify, the app can recognise which show you are at and then links in to the photographer’s feed taking the photos. You can view all the details of the outfits in front of you in real-time and have the functionality to allow instant sharing, posting and emailing. You can also access the information from your living room, fooling your friends into thinking you are in the front row at London Fashion week when in fact you are on the sofa in front of your television!