Fashion & Design (176)
Cork makes a buoyant return
We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.
Why it matters
Being one of Portugal’s most exported products – it accounts for 55% of the world’s cork production – it’s nice to see a variation of its use. The project in itself is an example of creating new with what you already have. What can big brands learn from the modus operandi of startups backed through crowd funding platforms like Massivemov or Kickstarter?
17. May 2012
In the context of its Fuel For Life range, Diesel created a fragrance fit to match its jean universe with the bottle’s packaging made out of denim. To promote the launch, Diesel organised a campaign in major French cities where people can get a free bottle of perfume in exchange for jeans they no longer wear.
“Play-Shirt ” is a fun and fashionable way to express yourself. You can write any message want on the T-shirt using the Velcro letters provided.