Fashion & Design (176)
Cork makes a buoyant return
We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.
Why it matters
Being one of Portugal’s most exported products – it accounts for 55% of the world’s cork production – it’s nice to see a variation of its use. The project in itself is an example of creating new with what you already have. What can big brands learn from the modus operandi of startups backed through crowd funding platforms like Massivemov or Kickstarter?
17. May 2012
Stradivarius, a big retail Spanish fashion shop, created an original and powerful platform to connect with its consumers: StraDivas, a social media and blog platform where consumers can get special offers, participate in competitions and receive fashion tips.
StraDivas’ innovation comes from segmentation; it differentiates consumers by their preferences and puts forward offers specific to the user.
Clothing brand Mango launched an online web series inspired by the popular tv show Sex and the City. In the series (quemepongobymango.com), the Spanish brand offers free fashion advice to women. The eight episodes tells the story of four friends: Cristina (Jessica Reid), Alexa (Meagan Lee), Taylor (Fernanda Romero) and Anne (Jackie Clanton). The series also features experts in fashion such as the stylist Luke Storey and bloggers Rumi Neely (Fashiontoast.com) and Julie Sarinana (Sincerelyjules.com). It was filmed at various locations around Los Angeles.