Fashion & Design (176)
Cork makes a buoyant return
We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.
Why it matters
Being one of Portugal’s most exported products – it accounts for 55% of the world’s cork production – it’s nice to see a variation of its use. The project in itself is an example of creating new with what you already have. What can big brands learn from the modus operandi of startups backed through crowd funding platforms like Massivemov or Kickstarter?
17. May 2012
“Furoshiki” is a century old Japanese technique to wrap things up in a cloth in an artful way for transport. Now even the Japanese Ministry of Environment promotes this technique to reduce waste and it has found its way to the Western hemisphere too. Soap brand “Lush” already offers to wrap their goods the Furoshiki way.
EL Wire is a new decorative material used for clothes that lights up. It is thin, flexible, lightweight and does not heat up.