Fashion & Design (176)
Cork makes a buoyant return
We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.
Why it matters
Being one of Portugal’s most exported products – it accounts for 55% of the world’s cork production – it’s nice to see a variation of its use. The project in itself is an example of creating new with what you already have. What can big brands learn from the modus operandi of startups backed through crowd funding platforms like Massivemov or Kickstarter?
17. May 2012
We’ve seen cell-phones by Dolce&Gabbana and cars by Elle. Today we have Pampers by fashion designer Cynthia Rowley.
“Mott 50” is an Italian line of fashion that offers SPF sun protection in every garment. It protects your skin from harmful UVA rays and the negative effects of sun, inspired by the idea that most clothing leaves people exposed to damaging rays. Each garment offers a SPF level of 50.