DraftFcb

Fashion & Design (176)

Cork makes a buoyant return

Cork makes a buoyant return

We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.

Why it matters

Being one of Portugal’s most exported products – it accounts for 55% of the world’s cork production – it’s nice to see a variation of its use. The project in itself is an example of creating new with what you already have. What can big brands learn from the modus operandi of startups backed through crowd funding platforms like Massivemov or Kickstarter?

Authenticity
Create
Fashion & Design
Portugal
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

The clothing middle man

“Le Vide-Dressing Du Bazar” is an event organized by the shop BHV in Paris in association with a magazine and a private sales website. BHV first invited people in the shop to present clothes and accessories they want to sell and encouraged them tell a story about the products. The brand then invited everybody to come and buy the clothes. Two fashion designers were present during the event to give free advice to shoppers.

France
Authenticity
Conscious
Fashion & Design
 
Every piece of clothing makes the press ad

The TV wardrobe, the online shop that will sell the clothes that TV presenters and actors wear will be launched through a street action called Free Posting. For that they will develop a set of posters illustrated with 600 clothes that they’ve got on sale in Fuencarral, La Latina and Malasaña. Each poster, on the top will invite the people to tear out it and take it home. During the 7 days the action lasts all the torn out posters will be replaced.

Significance
Fashion & Design
Spain