Fashion & Design (176)
Cork makes a buoyant return
We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.
Why it matters
Being one of Portugal’s most exported products – it accounts for 55% of the world’s cork production – it’s nice to see a variation of its use. The project in itself is an example of creating new with what you already have. What can big brands learn from the modus operandi of startups backed through crowd funding platforms like Massivemov or Kickstarter?
17. May 2012
Denim brand Closed recently launched their ‘Magnificient Jeans Machine’ at Berlin Fashion Week. The machine works exactly like traditional vending machines: simply choose your size, insert your credit card, and out comes your spanking new pair of jeans.
Fast fashion retailers like Forever 21, H&M and mass retailers like Target and Kmart let fashionistas go wild without going into massive debt. Documenting “The Haul” on YouTube is one of the newest ways fashion-savvy women are sharing their deals & steals with the world. Using their computer’s webcam, they hold each item purchased up for show and tell, talking about its style, why they bought it, and how much (or little) it cost.