Fashion & Design (176)
Cork makes a buoyant return
We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.
Why it matters
Being one of Portugal’s most exported products – it accounts for 55% of the world’s cork production – it’s nice to see a variation of its use. The project in itself is an example of creating new with what you already have. What can big brands learn from the modus operandi of startups backed through crowd funding platforms like Massivemov or Kickstarter?
17. May 2012
Parents constantly have to buy new clothes to keep up with their fast growing children, notably adding to the financial strain of having young children. A traditional solution to this problem has been exchanging children’s clothes with family or friends, but now there is a company that uses technology to improve this idea. Grownies is a children’s clothes exchange website where users group together their unwanted baby clothes in return for store credit to make future purchases.
Intelligent fabrics may well be the future of fashion. Imagine yourself travelling from London to Rio de Janeiro and feeling no temperature difference. Fitecom, a Portuguese company has devised a fabric that adjusts immediatly to different temperatures, preventing you from getting too hot or cold.