DraftFcb

Fashion & Design (176)

Cork makes a buoyant return

Cork makes a buoyant return

We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.

Why it matters

Being one of Portugal’s most exported products – it accounts for 55% of the world’s cork production – it’s nice to see a variation of its use. The project in itself is an example of creating new with what you already have. What can big brands learn from the modus operandi of startups backed through crowd funding platforms like Massivemov or Kickstarter?

Authenticity
Create
Fashion & Design
Portugal
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Share your haul

Fast fashion retailers like Forever 21, H&M and mass retailers like Target and Kmart let fashionistas go wild without going into massive debt. Documenting “The Haul” on YouTube is one of the newest ways fashion-savvy women are sharing their deals & steals with the world.  Using their computer’s webcam, they hold each item purchased up for show and tell, talking about its style, why they bought it, and how much (or little) it cost.
 

Significance
Fashion & Design
United States
 
the whole world is watching

It’s My Time is an interactive global casting site for United Colours of Benetton. It encourages people to showcase how individual they are. And other people can vote on who they would like to see in Benetton’s autumn-winter 2010-11 advertising campaign.

One World
Fashion & Design
Italy