Fashion & Design (176)
Cork makes a buoyant return
We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.
Why it matters
Being one of Portugal’s most exported products – it accounts for 55% of the world’s cork production – it’s nice to see a variation of its use. The project in itself is an example of creating new with what you already have. What can big brands learn from the modus operandi of startups backed through crowd funding platforms like Massivemov or Kickstarter?
17. May 2012
Spring 2009 saw the long-awaited arrival of H&M in Moscow as the global fashion retailer opened two stores in the city.
Dyson has launched the Air Multiplier™. A fan with no blades that uses 98% less energy than regular fans. Air is accelerated through a ring-shaped aperture. This creates a jet of air that passes over an airfoil-shaped ramp, channeling its direction. No blades means the Dyson Air Multiplier™ fan is safe and easy to clean. It also has touch-tilt, 90° oscillation and dimmer-switch power control.