Fashion & Design (176)
Cork makes a buoyant return
We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.
Why it matters
Being one of Portugal’s most exported products – it accounts for 55% of the world’s cork production – it’s nice to see a variation of its use. The project in itself is an example of creating new with what you already have. What can big brands learn from the modus operandi of startups backed through crowd funding platforms like Massivemov or Kickstarter?
17. May 2012
EL Wire is a new decorative material used for clothes that lights up. It is thin, flexible, lightweight and does not heat up.
The Acne Archive is an exciting new project from global denim brand, Acne. The Stockholm store allows consumers to get their hands on samples, discontinued pieces and stock from previous seasons. In the future the public will be encouraged to submit their old garments to the archive for resale.