Fashion & Design (176)
Cork makes a buoyant return
We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.
Why it matters
Being one of Portugal’s most exported products – it accounts for 55% of the world’s cork production – it’s nice to see a variation of its use. The project in itself is an example of creating new with what you already have. What can big brands learn from the modus operandi of startups backed through crowd funding platforms like Massivemov or Kickstarter?
17. May 2012
Their Mecca is the Williamsburg neighborhood of Brooklyn, NY. They are the caretakers of discarded trends - Ray Bans, fanny packs, Pabst Blue Ribbon beer, big glasses, and their new ride of choice - the moped. Mopeds are being brought back in fashion across the US - with some cities even boasting their own “gangs” : Creatures of the Loin (San Francisco), Puddle Cutters (Portland, Oregon) and Hell’s Satans (Richmond, Virginia). Brooklyn’s gang, The Orphans, opened up The Orphanage - a moped repair and restoration shop that also serves as a hangout for the moped community.
To promote its new collection, the fashion brand Morgan has created a new website called “armes de séduction” (“seduction weapons”). The website offers teenagers coaching sessions on how to be more feminine, and interactive courses on how to behave, walk and talk in a sexy manner.