Fashion & Design (176)
Cork makes a buoyant return
We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.
Why it matters
Being one of Portugal’s most exported products – it accounts for 55% of the world’s cork production – it’s nice to see a variation of its use. The project in itself is an example of creating new with what you already have. What can big brands learn from the modus operandi of startups backed through crowd funding platforms like Massivemov or Kickstarter?
17. May 2012
www.24fab.com is a new designer clothes rental website that not only allows you to search by designer or trend, but also by the kind of event you’re going to attend and even by the kind of body you have.
2style4you is a tool for personal clothing advice. It's a method for matching individual garments to individual consumers based on a recommendation engine combining measurements, body shapes and preferences.