Fashion & Design (176)
Cork makes a buoyant return
We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.
Why it matters
Being one of Portugal’s most exported products – it accounts for 55% of the world’s cork production – it’s nice to see a variation of its use. The project in itself is an example of creating new with what you already have. What can big brands learn from the modus operandi of startups backed through crowd funding platforms like Massivemov or Kickstarter?
17. May 2012
“1969” is Gap’s iconic jeans line. The brand is proposing that you don’t need to wash your 1969 jeans with water anymore. To clean them, simply put your denim in the freezer, saving it from the corrosive action of washing powder and ironing.
Clothes For Life is a scheme set up by fashion retailer Monsoon, in which customers are encouraged to dig into their wardrobes and bring back any old, unwanted items from the store in exchange for £5 off any new purchase.