Stores & Spaces (159)
Compal pulls out all the (bus) stops
Compal, a Portuguese juice and smoothie company, is celebrating its 60th anniversary this year. To mark the event, some bus stops in Lisbon have been transformed into traditional Portuguese houses to advertise its 60 years in business and promote the launch of new products.
Why it matters
Advertising in bus stops is nothing new. However, by turning the bus stops into a typical Portuguese house, the brand achieves its purpose by reminding customers, in a pleasant and non-intrusive way, that the product is local and rooted in tradition. Are transforming bus stops into experiential installations a more effective way of marketing to potential customers?
The Meadow store in New York and online, sells only four categories of products: salt, chocolate, alcohol and flowers. In limiting its product range so strictly it is celebrating the “classical pleasures of life” with a highly specialised offering.
Smart is offering a unique cinema experience in Australia. Like a drive-in cinema but their cars are placed inside the movie theatre instead of outside. The idea behind it is to show that as well as being compact on the outside in fact Smart is more spacious inside than thought. So spacious that it will be an enjoyable experience to watch a movie in these cars for 1.5-2 hours.