Stores & Spaces (159)
Compal pulls out all the (bus) stops
Compal, a Portuguese juice and smoothie company, is celebrating its 60th anniversary this year. To mark the event, some bus stops in Lisbon have been transformed into traditional Portuguese houses to advertise its 60 years in business and promote the launch of new products.
Why it matters
Advertising in bus stops is nothing new. However, by turning the bus stops into a typical Portuguese house, the brand achieves its purpose by reminding customers, in a pleasant and non-intrusive way, that the product is local and rooted in tradition. Are transforming bus stops into experiential installations a more effective way of marketing to potential customers?
A new hotel in Berlin will charge individual prices for their guests, depending on the energy and water consumption of each guest. Furthermore, each guest is able to decrease their costs by generating energy through a workout at the gym.
After more than 50 years of selling furniture, Ikea's contribution to home furnishings is being celebrated by a Swedish contemporary art museum. The Liljevalchs Konsthall in Stockholm is holding an exhibition showcasing some of the products Ikea has sold since the early 1950s.