Stores & Spaces (159)
Compal pulls out all the (bus) stops
Compal, a Portuguese juice and smoothie company, is celebrating its 60th anniversary this year. To mark the event, some bus stops in Lisbon have been transformed into traditional Portuguese houses to advertise its 60 years in business and promote the launch of new products.
Why it matters
Advertising in bus stops is nothing new. However, by turning the bus stops into a typical Portuguese house, the brand achieves its purpose by reminding customers, in a pleasant and non-intrusive way, that the product is local and rooted in tradition. Are transforming bus stops into experiential installations a more effective way of marketing to potential customers?
Starbucks collaborated with design studio Nendo to put up a new concept coffee shop store called ‘Starbucks Espresso Journey’ in Tokyo. Not only is the shop made out of shipping containers, the coffee ordering process is quite unique. Before customers arrive to the counter, they must choose a book on a wall that talks about the coffee they’d like to drink.
Tchibo, a chain of coffee shops that additionally provides a weekly-changing range of product, has created an online platform for innovative customers to share their experiences and ideas for the next wave of new products.