Stores & Spaces (159)
Compal pulls out all the (bus) stops
Compal, a Portuguese juice and smoothie company, is celebrating its 60th anniversary this year. To mark the event, some bus stops in Lisbon have been transformed into traditional Portuguese houses to advertise its 60 years in business and promote the launch of new products.
Why it matters
Advertising in bus stops is nothing new. However, by turning the bus stops into a typical Portuguese house, the brand achieves its purpose by reminding customers, in a pleasant and non-intrusive way, that the product is local and rooted in tradition. Are transforming bus stops into experiential installations a more effective way of marketing to potential customers?
“Imagination building” uses an innovative 3D projection technology. The live outdoor 3D projection event, was executed by Imagination on behalf of the Vienna Tourist Board in London to attract new holiday makers to the city.
A small retailer in Singapore offers its customers to define which products should be sold in his shop. Pictures and descriptions of the products are listed on Facebook and on the online shop. The more often a product is liked, the more frequently it gets listed in the shop.