DraftFcb

Stores & Spaces (159)

Compal pulls out all the (bus) stops

Compal pulls out all the (bus) stops

Compal, a Portuguese juice and smoothie company, is celebrating its 60th anniversary this year. To mark the event, some bus stops in Lisbon have been transformed into traditional Portuguese houses to advertise its 60 years in business and promote the launch of new products.

Why it matters

Advertising in bus stops is nothing new. However, by turning the bus stops into a typical Portuguese house, the brand achieves its purpose  by reminding customers, in a pleasant and non-intrusive way, that the product is local and rooted in tradition. Are transforming bus stops into experiential installations a more effective way of marketing to potential customers?

Experience
Portugal
Stores & Spaces
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Everywhere ad space

Bus stops are to be transformed into works of art in a London-wide design project. Digital artist Alfie Dennen has designed a computer programme to create images for the tops of bus shelters after being inspired by attempts to beautify the roofs on his local route. Dennen says he wants to provide a canvas to allow Londoners and communities to tell their stories to thousands of passengers every day.

Significance
Stores & Spaces
United Kingdom
 
Realtainment

For the launch of the movie Sex and the City 2, the trendy Café Etienne Marcel in Paris was redesigned as Café Sex and the City. For a limited time fans were invited to many activities in keeping with the movie: cocktail and cupcake workshops, make-over sessions, make-up bars and even conferences on how to break up with a man.

France
Experience
Stores & Spaces