Stores & Spaces (159)
Compal pulls out all the (bus) stops
Compal, a Portuguese juice and smoothie company, is celebrating its 60th anniversary this year. To mark the event, some bus stops in Lisbon have been transformed into traditional Portuguese houses to advertise its 60 years in business and promote the launch of new products.
Why it matters
Advertising in bus stops is nothing new. However, by turning the bus stops into a typical Portuguese house, the brand achieves its purpose by reminding customers, in a pleasant and non-intrusive way, that the product is local and rooted in tradition. Are transforming bus stops into experiential installations a more effective way of marketing to potential customers?
“Casa Coop” is an on-line sit-com made by Coop (Italian supermarket chain) and spread on a social network owned by the brand. It is based on the daily lives of real people represented by actors including those who work in the supermarket. Scenes are shot within the stores themselves.
Walmart are offering startups and small businesses shelf space in their stores. Launched as a competition, products voted most popular will ultimately be available in Walmart stores (and on Walmart.com), with the retail giant helping in the production process.