DraftFcb

Stores & Spaces (159)

Compal pulls out all the (bus) stops

Compal pulls out all the (bus) stops

Compal, a Portuguese juice and smoothie company, is celebrating its 60th anniversary this year. To mark the event, some bus stops in Lisbon have been transformed into traditional Portuguese houses to advertise its 60 years in business and promote the launch of new products.

Why it matters

Advertising in bus stops is nothing new. However, by turning the bus stops into a typical Portuguese house, the brand achieves its purpose  by reminding customers, in a pleasant and non-intrusive way, that the product is local and rooted in tradition. Are transforming bus stops into experiential installations a more effective way of marketing to potential customers?

Experience
Portugal
Stores & Spaces
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Retail strategy 2.0

What color of wallpaper should be shown behind a sofa on a furniture retailer’s website?  Well, according to research, the color green makes consumers more sensitive to price, while blue wallpaper makes consumers more sensitive to comfort. We’ve had years to refine in-store marketing techniques; from layout and displays, to lighting, sounds - even the smells that make us want to buy.  Now, the brain research behind in-store marketing has found a place online, and neuromarketing firms that specialize in how we choose what to click are seeing big business. Research also found that when consumers compared two items, they opted for the less expensive option.  But when a third, more expensive item was shown on the page, consumers increased the amount they were willing to spend.
 

Enhancement
Stores & Spaces
United States
 
Digital pop-up stores open the way

Virtual pop-up stores that come from nowhere and soon disappear are the latest craze in online shopping. They redefine the concept of exclusive by offering items for a limited time on a site that only those “in the know” will ever find. Designer Rachel Roy recently teamed up with pop-star Estelle for a jewelry line that was sold on the designer’s Facebook page for 3 days only. These digital pop-up stores are becoming increasingly popular with the younger, tech savvy generations.

Connectivity
Stores & Spaces
United States