DraftFcb

Stores & Spaces (159)

Compal pulls out all the (bus) stops

Compal pulls out all the (bus) stops

Compal, a Portuguese juice and smoothie company, is celebrating its 60th anniversary this year. To mark the event, some bus stops in Lisbon have been transformed into traditional Portuguese houses to advertise its 60 years in business and promote the launch of new products.

Why it matters

Advertising in bus stops is nothing new. However, by turning the bus stops into a typical Portuguese house, the brand achieves its purpose  by reminding customers, in a pleasant and non-intrusive way, that the product is local and rooted in tradition. Are transforming bus stops into experiential installations a more effective way of marketing to potential customers?

Experience
Portugal
Stores & Spaces
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Say it with happy flowers

Happy flowers is a new low-cost flower shop in Lisbon launched by French group Monceau Fleurs. The new stores sells flowers and bouquets for all occasions and are priced between €0,20 and €3,00.

Escape
Portugal
Stores & Spaces
 
3D advertising

“Imagination building” uses an innovative 3D projection technology. The live outdoor 3D projection event, was executed by Imagination on behalf of the Vienna Tourist Board in London to attract new holiday makers to the city.

Austria
Experience
Stores & Spaces