Stores & Spaces (159)
Compal pulls out all the (bus) stops
Compal, a Portuguese juice and smoothie company, is celebrating its 60th anniversary this year. To mark the event, some bus stops in Lisbon have been transformed into traditional Portuguese houses to advertise its 60 years in business and promote the launch of new products.
Why it matters
Advertising in bus stops is nothing new. However, by turning the bus stops into a typical Portuguese house, the brand achieves its purpose by reminding customers, in a pleasant and non-intrusive way, that the product is local and rooted in tradition. Are transforming bus stops into experiential installations a more effective way of marketing to potential customers?
The Design Supermarket is housed in the Milanese shopping icon La Rinascente, and is entirely devoted to design in its multiple expressions. The new space houses a wide range of products from microelectronics to lighting and kitchenware. Prices range from just a few euro to several hundred thousand.
Audi has opened its first digital showroom in London named Audi City. It is a fully digital showroom for Audi’s entire fleet. At the dealership, potential car buyers will be able to explore the cars and all their details on huge screens. Visitors can chose the colour and accessories of the car before seeing what it would look like on a digital screen. It also allows you to view technical details such as the drivetrain or the bodyshell – components you can’t normally explore in detail in a traditional showroom.