Stores & Spaces (159)
Compal pulls out all the (bus) stops
Compal, a Portuguese juice and smoothie company, is celebrating its 60th anniversary this year. To mark the event, some bus stops in Lisbon have been transformed into traditional Portuguese houses to advertise its 60 years in business and promote the launch of new products.
Why it matters
Advertising in bus stops is nothing new. However, by turning the bus stops into a typical Portuguese house, the brand achieves its purpose by reminding customers, in a pleasant and non-intrusive way, that the product is local and rooted in tradition. Are transforming bus stops into experiential installations a more effective way of marketing to potential customers?
At Bloomingdale’s in New York City, passers-by can try sunglasses virtually right from the street. The store has set-up an LCD monitor in its shop window with an interactive display. Shoppers simply need to align their faces and eyes to circles on the screen to see what they would look like with certain pairs of eyewear.
If the shopper finds a pair of sunglasses they like, they simply click ‘print’ which sends a picture of themselves wearing the glasses to the ‘Sunglass Style Bar’. A salesperson will be waiting to help them try on - and hopefully sell - the real sunglasses.
The Meadow store in New York and online, sells only four categories of products: salt, chocolate, alcohol and flowers. In limiting its product range so strictly it is celebrating the “classical pleasures of life” with a highly specialised offering.