Stores & Spaces (159)
Compal pulls out all the (bus) stops
Compal, a Portuguese juice and smoothie company, is celebrating its 60th anniversary this year. To mark the event, some bus stops in Lisbon have been transformed into traditional Portuguese houses to advertise its 60 years in business and promote the launch of new products.
Why it matters
Advertising in bus stops is nothing new. However, by turning the bus stops into a typical Portuguese house, the brand achieves its purpose by reminding customers, in a pleasant and non-intrusive way, that the product is local and rooted in tradition. Are transforming bus stops into experiential installations a more effective way of marketing to potential customers?
Since June 2009 the citizens of Salbke (a ward of Magdeburg, in Eastern Germany) have had their own 24hour open-air library. Locals can borrow from over 10,000 books that have been privately donated from all over the country. It all started as a temporary project, but due to its success Salbke’s citizens now minister the project by themselves.
There’s been a design trend in the last decade that focused on open space offices. Even though it is seen to encourage communication between employees, a recent user study has also highlighted that it may be harder for workers to focus. An inventor designed and created a device named ‘Efi’. It consists of a connected space divider which enables office employees to isolate themselves when they need to concentrate. Lowering down the ring enables them to isolate from physical noise (visual and phonic) but also from digital noise by filtering data receipt (e-mails, phone calls, instant messages, etc.). Efi's system is made up of two elements : an online service where the employee will define his data filtering parameters and an adjustable space divider which works as a tangible interface with the online service.