Stores & Spaces (159)
Compal pulls out all the (bus) stops
Compal, a Portuguese juice and smoothie company, is celebrating its 60th anniversary this year. To mark the event, some bus stops in Lisbon have been transformed into traditional Portuguese houses to advertise its 60 years in business and promote the launch of new products.
Why it matters
Advertising in bus stops is nothing new. However, by turning the bus stops into a typical Portuguese house, the brand achieves its purpose by reminding customers, in a pleasant and non-intrusive way, that the product is local and rooted in tradition. Are transforming bus stops into experiential installations a more effective way of marketing to potential customers?
The ‘U9’ is not a new underground line in the German city of Weimar. It’s rather a combination of a fitness studios and sports bars. Clients can pump weights in a train station environment or have a cup of coffee while watching sports in a nostalgic train-themed surrounding.
“Chair Sharing” by Snark is an evolution of the basic bike sharing service where bikes can also be used as a chairs. This service lets people stop and stand in places across the city where you normally wouldn’t be able to do so.