DraftFcb

Stores & Spaces (159)

Compal pulls out all the (bus) stops

Compal pulls out all the (bus) stops

Compal, a Portuguese juice and smoothie company, is celebrating its 60th anniversary this year. To mark the event, some bus stops in Lisbon have been transformed into traditional Portuguese houses to advertise its 60 years in business and promote the launch of new products.

Why it matters

Advertising in bus stops is nothing new. However, by turning the bus stops into a typical Portuguese house, the brand achieves its purpose  by reminding customers, in a pleasant and non-intrusive way, that the product is local and rooted in tradition. Are transforming bus stops into experiential installations a more effective way of marketing to potential customers?

Experience
Portugal
Stores & Spaces
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Skyline-vertising

The SkyFlash system enables huge buildings to become a giant, scrolling ad space. Every window contains a powerful and wireless SkyFlash LED and all LEDs are controlled by just one computer.

Enhancement
Germany
Stores & Spaces
 
Work off your hotel bill

A new hotel in Berlin will charge individual prices for their guests, depending on the energy and water consumption of each guest. Furthermore, each guest is able to decrease their costs by generating energy through a workout at the gym.
 

Conscious
Germany
Stores & Spaces