Stores & Spaces (159)
Compal pulls out all the (bus) stops
Compal, a Portuguese juice and smoothie company, is celebrating its 60th anniversary this year. To mark the event, some bus stops in Lisbon have been transformed into traditional Portuguese houses to advertise its 60 years in business and promote the launch of new products.
Why it matters
Advertising in bus stops is nothing new. However, by turning the bus stops into a typical Portuguese house, the brand achieves its purpose by reminding customers, in a pleasant and non-intrusive way, that the product is local and rooted in tradition. Are transforming bus stops into experiential installations a more effective way of marketing to potential customers?
German company Lithonplus has designed a revolutionary pavement that tackles pollution in urban areas. The paving stones contain titanium dioxide and use sunlight to absorb nitrogen oxides in the atmosphere, converting them into harmless nitrogen and oxygen. The technology has been debuted near a Kindergarten in Germany to help reduce pollution from the busy roads in the area.
The ‘U9’ is not a new underground line in the German city of Weimar. It’s rather a combination of a fitness studios and sports bars. Clients can pump weights in a train station environment or have a cup of coffee while watching sports in a nostalgic train-themed surrounding.