Telecommunications (108)
Come in store, but buy online
Sosh is a virtual mobile network operator, part of the telecom group France Telecom/Orange. Although Sosh’s offers are only available online, the brand launched pop-up stores in Paris and others French cities. The pop-up stores only show tie-in products, which are not for sell in store.
Why it matters
In anticipation of the arrival of a fourth major operator on the French telecom market, the three current operators have created new brands, aimed at teenagers and young adults who spend a lot of time on the phone and online. With nothing to physically buy in store, Sosh’s pop-up stores are made to increase brand awareness with their target audience. How can you remain virtual and multiply your points of contact with your target market?
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