Colour matching brands
Global design leader Pantone and global luxury cosmetics retailer Sephora have paired up to release a special collection of Sephora-brand cosmetics in iconic Pantone shades. They have also selected a ‘Colour of the Year’ to celebrate the two brands’ unified passion for colour and design.
Why it matters
There’s a rising trend of brands partnering with other brands outside of their category to express a shared sense of vision. They use their bond to leverage and legitimise each other to consumers. In this case, Sephora lends style whilst Pantone lends its expertise in colour. How might other brands be able to creatively find a ‘soul mate’ outside their category? How can aligning on a similar passion, rather than a similar consumer demographic, help reinforce the brand’s strength in the market?
Soma Space is a new concept for hairdressers, imported from Thailand and other oriental countries. Every service (cuts, brushing, colouring, etc.) includes a 20 minute relaxing head massage while laying down in a relaxing armchair and drinking an anti-stress jasmine tea. Customers can even forgo the hair cut and just have a 30 minute head massage pick-me-up and then go to work… feeling like new.
There's been a buzz about vibrating mascara wands in the beauty world for some time now; last year Estée Lauder released TurboLash which was shortly followed by Lancôme’s Ôscillation and Prescriptives’ Motor-Eyes. Maybelline however, have just become the first to create a mass-market competitive product with Define-A-Lash Pulse Perfection.