Colour matching brands
Global design leader Pantone and global luxury cosmetics retailer Sephora have paired up to release a special collection of Sephora-brand cosmetics in iconic Pantone shades. They have also selected a ‘Colour of the Year’ to celebrate the two brands’ unified passion for colour and design.
Why it matters
There’s a rising trend of brands partnering with other brands outside of their category to express a shared sense of vision. They use their bond to leverage and legitimise each other to consumers. In this case, Sephora lends style whilst Pantone lends its expertise in colour. How might other brands be able to creatively find a ‘soul mate’ outside their category? How can aligning on a similar passion, rather than a similar consumer demographic, help reinforce the brand’s strength in the market?
A Spanish beauty centre have created the Skinlogic app, a tool to see how plastic surgery corrections would look before going under the knife. Users simply take a photo and select the effect they want to see on their face; improved skin texture, face wrinkles eliminated, increased lip volume etc. After the selection, the app will show the user’s new face and the image is ready to be shared on social media.
Portuguese scientist Filipe Cabreiro has discovered that sirtuin proteins, (present in red wine for instance) have no anti-ageing properties. Since 1999, the scientific community believed that high levels of this protein was the key to longer and healthier living. The promise of an anti-ageing protein transformed the pharmaceutical world and its multi-million dollar industry. Pharma giant GlaxoSmithKline even acquired the company that first suggested that the protein had anti-ageing properties for the sum of 720 million dollars.