Colour matching brands
Global design leader Pantone and global luxury cosmetics retailer Sephora have paired up to release a special collection of Sephora-brand cosmetics in iconic Pantone shades. They have also selected a ‘Colour of the Year’ to celebrate the two brands’ unified passion for colour and design.
Why it matters
There’s a rising trend of brands partnering with other brands outside of their category to express a shared sense of vision. They use their bond to leverage and legitimise each other to consumers. In this case, Sephora lends style whilst Pantone lends its expertise in colour. How might other brands be able to creatively find a ‘soul mate’ outside their category? How can aligning on a similar passion, rather than a similar consumer demographic, help reinforce the brand’s strength in the market?
L’Oréal has launched a new e-recruiting campaign through a Facebook application named “Talentube”. To participate, fans of the brand must produce a creative video introducing themselves, upload it on Facebook or Youtube, and create social media buzz with their content. If selected, they will be invited to a Skype interview.
The jewellery brand “Stroili Oro” created 24 carat gold and silver tattoo jewels to be applied directly to the skin.