Colour matching brands
Global design leader Pantone and global luxury cosmetics retailer Sephora have paired up to release a special collection of Sephora-brand cosmetics in iconic Pantone shades. They have also selected a ‘Colour of the Year’ to celebrate the two brands’ unified passion for colour and design.
Why it matters
There’s a rising trend of brands partnering with other brands outside of their category to express a shared sense of vision. They use their bond to leverage and legitimise each other to consumers. In this case, Sephora lends style whilst Pantone lends its expertise in colour. How might other brands be able to creatively find a ‘soul mate’ outside their category? How can aligning on a similar passion, rather than a similar consumer demographic, help reinforce the brand’s strength in the market?
Lé Edge is a unique exfoliator made from “higher than surgical grade” stainless steel. It takes off the dead skin cells from your face and your body to reveal smooth, soft skin and reduced pore size. It was inspired by the ancient tool the strigil, which came from a time when skin care was natural and didn’t use chemicals. Lé Edge is perfect for both men and women and because it only needs water, is ideal for people with sensitive skin.
The cut-price phenomenon appears to have reached the cosmetic surgery market. ‘Simple’ are positioned as the first clinic to offer low cost and accessible procedures to consumers. The clinic is located in a popular shopping mall in the Cascais region of Portugal and offers dermatology and nutrition consultations alongside their cosmetic procedures.