Colour matching brands
Global design leader Pantone and global luxury cosmetics retailer Sephora have paired up to release a special collection of Sephora-brand cosmetics in iconic Pantone shades. They have also selected a ‘Colour of the Year’ to celebrate the two brands’ unified passion for colour and design.
Why it matters
There’s a rising trend of brands partnering with other brands outside of their category to express a shared sense of vision. They use their bond to leverage and legitimise each other to consumers. In this case, Sephora lends style whilst Pantone lends its expertise in colour. How might other brands be able to creatively find a ‘soul mate’ outside their category? How can aligning on a similar passion, rather than a similar consumer demographic, help reinforce the brand’s strength in the market?
Odacite is a health and beauty brand that’s cutting out retailers and delivering products right to your doorstep, all in the name of freshness.The product is made, dated and shipped individually for each customer, anywhere in the world. Odacite claims this ensures optimum delivery of super-charged antioxidants, which are most potent for only about 6 months. Since the product is dated, there is no need for preservatives, and the products are all-natural.
The cut-price phenomenon appears to have reached the cosmetic surgery market. ‘Simple’ are positioned as the first clinic to offer low cost and accessible procedures to consumers. The clinic is located in a popular shopping mall in the Cascais region of Portugal and offers dermatology and nutrition consultations alongside their cosmetic procedures.