Colour matching brands
Global design leader Pantone and global luxury cosmetics retailer Sephora have paired up to release a special collection of Sephora-brand cosmetics in iconic Pantone shades. They have also selected a ‘Colour of the Year’ to celebrate the two brands’ unified passion for colour and design.
Why it matters
There’s a rising trend of brands partnering with other brands outside of their category to express a shared sense of vision. They use their bond to leverage and legitimise each other to consumers. In this case, Sephora lends style whilst Pantone lends its expertise in colour. How might other brands be able to creatively find a ‘soul mate’ outside their category? How can aligning on a similar passion, rather than a similar consumer demographic, help reinforce the brand’s strength in the market?
Italian make-up brand Diego Dalla Palma are currently promoting a free online personalised makeup service to customers. Simply send three photographs to inspire the makeup artist and they will send through their recommendations.
Ordinary inkjet printers are being turned into 3D printers that can print human skin cells onto wounds such as burns. Being able to print a perfect match to someone’s healthy skin, this new kind of printing could be a future alternative to skin grafts and may even enter the health and beauty category.