Colour matching brands
Global design leader Pantone and global luxury cosmetics retailer Sephora have paired up to release a special collection of Sephora-brand cosmetics in iconic Pantone shades. They have also selected a ‘Colour of the Year’ to celebrate the two brands’ unified passion for colour and design.
Why it matters
There’s a rising trend of brands partnering with other brands outside of their category to express a shared sense of vision. They use their bond to leverage and legitimise each other to consumers. In this case, Sephora lends style whilst Pantone lends its expertise in colour. How might other brands be able to creatively find a ‘soul mate’ outside their category? How can aligning on a similar passion, rather than a similar consumer demographic, help reinforce the brand’s strength in the market?
The beauty product ‘Lift+Rellenador Arrugas (lift + wrinkles refill) – Fruits of Diadermine’ have joined forces with plastic surgeon Dr. Peter Caspari and taken inspiration from professional beauty treatments. They’ve developed five techniques of ‘Dermo Ident Massage’ that work to reinforce the action of the ‘lift + wrinkles refill’ formula. Stress reduction, deep wrinkles reduction, radiant smile, drain effect and light-up look are based on acupuncture principles and are focused in three objectives: relax the muscles, postpone the formation of deep wrinkles and relieve the swelling.
CC Creams are considered as the next generation of BB Creams. The CC acronym stands for ‘colour correcting’ and is meant to provide long-term improvement of the skin tone as well as soften fine lines and wrinkles, all in one.