DraftFcb

House & Home (128)

Coat hangers

Coat hangers

Active Furniture, a project by Spanish designers Virginia Pol, Ferran Lajara and Cristina Guardiola, uses counter-intuitive design as an antidote to our increasingly sedentary lives. They require a level of exertion on the user's part to function, like the too-high coat hanger, which has climbing holds imbedded into the wall to reach it.

Why it matters

As our lives become increasingly sedentary, brands are promoting their products beyond purely functional roles to ones that benefit consumer wellbeing. How can other house and home brands start contributing to these bigger roles in consumers’ lives, such as health, mind and mood?

Well Being
Spain
House & Home
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Try before you buy

Paint brand Histor have 1250 different colours to offer. To help consumers find the right colour for a particular job, they developed the Colours Studio app. So you can see your photographs in a different colour.

Experience
Netherlands
House & Home
 
Fabric conditioner by the squirt

Asda have started a trial in their supermarkets, dispensing own brand fabric conditioner from a vending machine, which pumps the liquid from a large vat in the stockroom directly into a pouch. Customers are then encouraged to return and refill their empty pouches. The project will not only cut down the supermarket’s packaging cost, but also pass on a reduced cost to the customer. It costs £1.90 for the first pouch, and £1.50 for any refills. This compares with plastic bottles, which cost £2 for the same size.

Create
House & Home
United Kingdom