House & Home (128)
Active Furniture, a project by Spanish designers Virginia Pol, Ferran Lajara and Cristina Guardiola, uses counter-intuitive design as an antidote to our increasingly sedentary lives. They require a level of exertion on the user's part to function, like the too-high coat hanger, which has climbing holds imbedded into the wall to reach it.
Why it matters
As our lives become increasingly sedentary, brands are promoting their products beyond purely functional roles to ones that benefit consumer wellbeing. How can other house and home brands start contributing to these bigger roles in consumers’ lives, such as health, mind and mood?
With Replenish - a bottle with an innovative built-in measuring cup - you can easily mix super-concentrated cleaning fluid with water at home to the right concentration. It saves money and is planet friendly.
Agent Provocateur sales have continued to grow despite the recession by 8% year on year. And Ann Summers sales around Valentine's Day broke all records for the company, soaring by 14%. This is attributed to the increase in couples spending more time at home as a result of the recession.