House & Home (128)
Active Furniture, a project by Spanish designers Virginia Pol, Ferran Lajara and Cristina Guardiola, uses counter-intuitive design as an antidote to our increasingly sedentary lives. They require a level of exertion on the user's part to function, like the too-high coat hanger, which has climbing holds imbedded into the wall to reach it.
Why it matters
As our lives become increasingly sedentary, brands are promoting their products beyond purely functional roles to ones that benefit consumer wellbeing. How can other house and home brands start contributing to these bigger roles in consumers’ lives, such as health, mind and mood?
Dutch pushchair manufacturer JOOLZ has decided to give the cardboard packaging of their products a second, useful, life. Directions are printed on the cardboard that allow the consumer to transform the box into a practical and beautiful product such as a chair, a lamp or a birdhouse. Taking inspiration from children, the potential of a simple cardboard box is now being explored by adults.
The real estate industry in Israel is ablaze as real estate companies are transforming the purchase of a home from ‘serious consideration purchases’ to’ impulse purchases’.