Fashion & Design (152)
The clothing middle man
“Le Vide-Dressing Du Bazar” is an event organized by the shop BHV in Paris in association with a magazine and a private sales website. BHV first invited people in the shop to present clothes and accessories they want to sell and encouraged them tell a story about the products. The brand then invited everybody to come and buy the clothes. Two fashion designers were present during the event to give free advice to shoppers.
Why it matters
Consumerism isn’t what it used to be and people are trying to become more responsible with their expenses. BHV positions itself as a middle man of these changes and consequently doesn’t get excluded from the new types of exchanges. What resources can your brand provide to touch your customers in a different way?
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