Fashion & Design (176)
Clocking Facebook likes on the store rack
Fashion brand C&A launched the "Like Fashion” operation, that connects the stores with the brand’s Facebook page. Every time a fan of the brand likes a clothing item online, the ‘like’ is recorded on the clothes hanger located at the point of sale in real-time.
Why it matters
This is a clever way to create a direct link between the store experience and the digital one. It also creates a real sense of community, by getting people to share their views about the fashion line and for the store to be completely transparent about the response. What other tool can we use to create a link between digital and real life experience ?
19. July 2012
The latest wave of GenYers and Millennials getting hitched are reevaluating the pomp and circumstance around their Big Day. Traditional notions around a big wedding are being downscaled into intimate gatherings and low-key celebrations. This sentiment is reflected in bridal fashions and influencer sites. Starter rings, promise bands and grandma’s vintage jewelry have all become meaningful alternative options in lieu of the standard engagement ring, while women are looking to cocktail attire and easy gowns that can be re-worn and repurposed beyond their day in white.
Adidas France launched an experiential campaign called “Ready to Run”. The sportswear brand is challenging random teenagers who try on a pair of Climacool trainers in store. The potential customers are ‘kidnapped’ and given earphones with instructions to carry out a mission that will make them run across the city. They are also filmed as they carry out their operation.