Fashion & Design (176)
Clocking Facebook likes on the store rack
Fashion brand C&A launched the "Like Fashion” operation, that connects the stores with the brand’s Facebook page. Every time a fan of the brand likes a clothing item online, the ‘like’ is recorded on the clothes hanger located at the point of sale in real-time.
Why it matters
This is a clever way to create a direct link between the store experience and the digital one. It also creates a real sense of community, by getting people to share their views about the fashion line and for the store to be completely transparent about the response. What other tool can we use to create a link between digital and real life experience ?
19. July 2012
L’Oréal in Turkey has created a beauty contest on Facebook, Miss Like 2011.
Storylovers. Two friends who loved clothes and stories decided to join their two passions and created a fashionable clothing line embroidered with their childhood stories and messages. The business evolved, and Storylovers began to undertake commissions for clients looking to personalise their own clothes.