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Fashion & Design (176)

Clocking Facebook likes on the store rack

Clocking Facebook likes on the store rack

Fashion brand C&A launched the "Like Fashion” operation, that connects the stores with the brand’s Facebook page.  Every time a fan of the brand likes a clothing item online, the ‘like’ is recorded on the clothes hanger located at the point of sale in real-time.

Why it matters

This is a clever way to create a direct link between the store experience and the digital one. It also creates a real sense of community, by getting people to share their views about the fashion line and for the store to be completely transparent about the response. What other tool can we use to create a link between digital and real life experience ?

France
Authenticity
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Fashion & Design
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