Fashion & Design (176)
Clocking Facebook likes on the store rack
Fashion brand C&A launched the "Like Fashion” operation, that connects the stores with the brand’s Facebook page. Every time a fan of the brand likes a clothing item online, the ‘like’ is recorded on the clothes hanger located at the point of sale in real-time.
Why it matters
This is a clever way to create a direct link between the store experience and the digital one. It also creates a real sense of community, by getting people to share their views about the fashion line and for the store to be completely transparent about the response. What other tool can we use to create a link between digital and real life experience ?
19. July 2012
eBay and Patagonia have partnered to launch the Common Threads Initiative store - a virtual marketplace for people to buy and sell used Patagonia gear on eBay. The co-branded online store aims to make the products more sustainable by extending and closing the loop on the product’s life cycle.
“Spa4Bag” is a wellness center for bags which offers care services to give a new life to that much loved – but battered – handbag . There’s even a first-aid service!