Fashion & Design (176)
Clocking Facebook likes on the store rack
Fashion brand C&A launched the "Like Fashion” operation, that connects the stores with the brand’s Facebook page. Every time a fan of the brand likes a clothing item online, the ‘like’ is recorded on the clothes hanger located at the point of sale in real-time.
Why it matters
This is a clever way to create a direct link between the store experience and the digital one. It also creates a real sense of community, by getting people to share their views about the fashion line and for the store to be completely transparent about the response. What other tool can we use to create a link between digital and real life experience ?
19. July 2012
“Made with Milk” is a brand created by two Italian girls, Chiara Pochetti and Vera Facchetti, who have produced a capsule clothes collection made from milk fibres.
Trunk Club is a clothing service for busy, style-conscious men that don’t want to traipse around the shops. Using a webcam, a personal fashion assistant takes a look at the client’s shape and style, then selects and purchases new clothes based on the consultation.