Fashion & Design (176)
Clocking Facebook likes on the store rack
Fashion brand C&A launched the "Like Fashion” operation, that connects the stores with the brand’s Facebook page. Every time a fan of the brand likes a clothing item online, the ‘like’ is recorded on the clothes hanger located at the point of sale in real-time.
Why it matters
This is a clever way to create a direct link between the store experience and the digital one. It also creates a real sense of community, by getting people to share their views about the fashion line and for the store to be completely transparent about the response. What other tool can we use to create a link between digital and real life experience ?
19. July 2012
Dominic Wilcox invented a fully functional pair of shoes that allows you to find your way back to home, no matter where you are. Once you’ve uploaded your home destination, you simply need to activate the GPS device embedded in the heel. While the left shoe guides you home, the right one indicates how far you still have to go.
Shelley Jackson, a New York-based author, is using ink but no paper to print her second book. She’s written a 2,095-word story titled “Skin,” where each word of the story is tattooed on willing volunteers around the world.