Fashion & Design (176)
Clocking Facebook likes on the store rack
Fashion brand C&A launched the "Like Fashion” operation, that connects the stores with the brand’s Facebook page. Every time a fan of the brand likes a clothing item online, the ‘like’ is recorded on the clothes hanger located at the point of sale in real-time.
Why it matters
This is a clever way to create a direct link between the store experience and the digital one. It also creates a real sense of community, by getting people to share their views about the fashion line and for the store to be completely transparent about the response. What other tool can we use to create a link between digital and real life experience ?
19. July 2012
Foot Locker has developed a street marketing action to invite youth to participate in a video contest. Sneaker fans uploaded a home-made video to Foot Locker’s Youtube channel to show how obsessed they are with sneakers with a chance to win a succulent prize: life-long sneakers (specifically, 65 pairs during 5 years).
During Paris Fashion Week, lingerie brand Etam decided to produce a guerrilla marketing campaign in the City of Light. Three underwear models were seen in various famous public spaces, such as the Eiffel Tower skating rink and the Musée d’Orsay, in nothing but the brand’s garments. The stunts were filmed and uploaded to YouTube to announce Etam’s official catwalk show.