Fashion & Design (176)
Clocking Facebook likes on the store rack
Fashion brand C&A launched the "Like Fashion” operation, that connects the stores with the brand’s Facebook page. Every time a fan of the brand likes a clothing item online, the ‘like’ is recorded on the clothes hanger located at the point of sale in real-time.
Why it matters
This is a clever way to create a direct link between the store experience and the digital one. It also creates a real sense of community, by getting people to share their views about the fashion line and for the store to be completely transparent about the response. What other tool can we use to create a link between digital and real life experience ?
19. July 2012
The Suit of the City Show is the first sign that the fashion swap-shop phenomenon has reached Italy, with resourceful fashionistas exchanging their old clothes with other.
“Band-Aids” by Cynthia Rowley are very chic patches. People needing to wear Band-Aids can now do so in fashionable way.