Fashion & Design (176)
Clocking Facebook likes on the store rack
Fashion brand C&A launched the "Like Fashion” operation, that connects the stores with the brand’s Facebook page. Every time a fan of the brand likes a clothing item online, the ‘like’ is recorded on the clothes hanger located at the point of sale in real-time.
Why it matters
This is a clever way to create a direct link between the store experience and the digital one. It also creates a real sense of community, by getting people to share their views about the fashion line and for the store to be completely transparent about the response. What other tool can we use to create a link between digital and real life experience ?
19. July 2012
Piazza Italia is an Italian fashion brand that has chosen to use ‘real people’ in their latest ad campaign. With the tagline “Sponsor of everyday people”, they have turned away from traditional models and instead highlight people who could be considered role models in their communities.
As the sexy trend of exposed stockings and suspenders sweeps the nation, retailers are seeing their turnover of suspender belts up 40 per cent and online underwear stores like Figleaves seeing a 35 per cent increase in the sale of stockings and holdups. Celebrities like Katy Perry, Lily Allen, Rihanna, and Dita Von Teese are being credited after pictures of the popular celebs surfaced online.