Social Cause (141)
A cleaning tag
A new campaign by the French government has made its mark on some of Paris’ walls. Called the ‘clean tag concept’, social messages are stencilled on walls by cleaning the surfaces rather than painting them. It promotes messages about social issues (helping the homeless), cultural issues(restoring historic monuments) and environmental issues(making the city cleaner).
Why it matters
By using tags in a “clean” perspective, the French state has taken into account the need for the communication format to match the message conveyed. When it comes to social causes, is making the most of urban culture the key to bringing further awareness to a younger audience?
The latest buzz in the world of Parisian fashion is new concept store Merci. The store is located over three floors in a stylish warehouse-come-loft apartment and sells vintage and the previous season’s clothing along with jewellery and furniture. Goods are donated by brands, designers and celebrities, with all profits going to a children’s charity in Madagascar. Merci is being heralded as the first ‘luxury’ charity shop.
Food waste and hunger are serious problems that lie adjacent to one another. One is driven by over-abundance while the latter is driven by the prevalence of poverty. Flashfood is an app created by Arizona State University students that lets restaurants and cafes alert local charitable organizations that they have extra food they could pick-up for local shelters.
By using smartphones, the app can address a small part of the hunger crisis, by alerting interested recipients when and where there is new food to donate, while cutting down on the needless disposal of perfectly edible food.