Social Cause (141)
A cleaning tag
A new campaign by the French government has made its mark on some of Paris’ walls. Called the ‘clean tag concept’, social messages are stencilled on walls by cleaning the surfaces rather than painting them. It promotes messages about social issues (helping the homeless), cultural issues(restoring historic monuments) and environmental issues(making the city cleaner).
Why it matters
By using tags in a “clean” perspective, the French state has taken into account the need for the communication format to match the message conveyed. When it comes to social causes, is making the most of urban culture the key to bringing further awareness to a younger audience?
The luxury resort, Six Senses Hideaway at Zighi Bay, is offering its guests the opportunity of doubling their stay - for free - in exchange for a few hours of manual labour. As part of the hotel’s community focused philosophy, they have agreed to put forth the “Build A Smile Package.” The package allows consumers to help rebuild homes in the fishing village, around the hotel, that do not have running water or functional sewage systems, and others that are still suffering after the 2008 cyclone, Gonu, hit parts of Oman.
This holiday season, many non-profit organizations are relying on the same principle that makes you grab that bag of M&Ms at checkout. But this impulse purchase turns into impulse giving. Foundations like St. Jude Children’s Research Hospital have partnered with busy holiday retailers like Target, K-Mart & Kay Jewellers to let you tack on a small donation to your final purchase total. Some retailers are also donating a portion of gift card proceeds to the children’s hospital.