Social Cause (141)
A cleaning tag
A new campaign by the French government has made its mark on some of Paris’ walls. Called the ‘clean tag concept’, social messages are stencilled on walls by cleaning the surfaces rather than painting them. It promotes messages about social issues (helping the homeless), cultural issues(restoring historic monuments) and environmental issues(making the city cleaner).
Why it matters
By using tags in a “clean” perspective, the French state has taken into account the need for the communication format to match the message conveyed. When it comes to social causes, is making the most of urban culture the key to bringing further awareness to a younger audience?
Across Europe thousands of children go missing every year. NotFound is a project with a simple idea aimed at making a difference to this problem. Companies who install the application will then have a picture of a missing child automatically published on every ‘page not found’ error page of their website.
YES! magazine developed a campaign for girls aged 13-18 with the message “Differentiate through good causes”. If they send an SMS and buy a badge, the money raised contributed towards the treatment of a sick child.