Social Cause (141)
A cleaning tag
A new campaign by the French government has made its mark on some of Paris’ walls. Called the ‘clean tag concept’, social messages are stencilled on walls by cleaning the surfaces rather than painting them. It promotes messages about social issues (helping the homeless), cultural issues(restoring historic monuments) and environmental issues(making the city cleaner).
Why it matters
By using tags in a “clean” perspective, the French state has taken into account the need for the communication format to match the message conveyed. When it comes to social causes, is making the most of urban culture the key to bringing further awareness to a younger audience?
‘Ajudar a Marta’ (Helping Marta) is a Facebook page created by Marta’s parents to help find a compatible bone marrow donor for their 4-year old daughter suffering from leukaemia. In just a few days, Marta’s page gathered more than 14,500 fans and created an unprecedented wave of support all over Portugal and other countries. A happy side-effect of this was that the number of blood and bone marrow donors across Portugal significantly increased, with donations being organized in companies, schools, fire departments, and other institutions.
After an earthquake hit the city of Van in southeast Turkey, a lot of initiatives were put into place to help rebuild the devastated area. The mobile phone company Turkcell decided to contribute and support projects in the educational sector. They launched a campaign on social responsibility hoping to garner the support of people across the country to help.