Social Cause (141)
A cleaning tag
A new campaign by the French government has made its mark on some of Paris’ walls. Called the ‘clean tag concept’, social messages are stencilled on walls by cleaning the surfaces rather than painting them. It promotes messages about social issues (helping the homeless), cultural issues(restoring historic monuments) and environmental issues(making the city cleaner).
Why it matters
By using tags in a “clean” perspective, the French state has taken into account the need for the communication format to match the message conveyed. When it comes to social causes, is making the most of urban culture the key to bringing further awareness to a younger audience?
Cascais Green Map is a website (funded by the local municipality) where local citizens can register their green habits and behaviour (such as using energy saving lamps, selecting garbage, buying local products, etc), in an effort to promote sustainability and good citizenship.
The check-in app Shopkick allows their 1 million+ users to donate their accumulated “kicks” to the benefit of 30 different charities as part of their rewards program, through which users can also earn gift cards, Facebook credits, movie tickets, and restaurant vouchers.