DraftFcb

Social Cause (141)

A cleaning tag

A cleaning tag

A new campaign by the French government has made its mark on some of Paris’ walls. Called the ‘clean tag concept’, social messages are stencilled on walls by cleaning  the surfaces rather than painting them. It promotes messages about social issues (helping the homeless), cultural issues(restoring historic monuments) and environmental issues(making the city cleaner).

Why it matters

By using tags in a “clean” perspective, the French state has taken into account the need for the communication format to match the message conveyed. When it comes to social causes, is making the most of urban culture the key to bringing further awareness to a younger audience?

France
Conscious
Social Cause
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Missing pages help find missing children

Across Europe thousands of children go missing every year. NotFound is a project with a simple idea aimed at making a difference to this problem. Companies who install the application will then have a picture of a missing child automatically published on every ‘page not found’ error page of their website.
 

Conscious
Significance
Spain
Social Cause
 
Crowd-sourced good wishes

This project is a crowd-sourced message to lesbian, gay, bisexual and transgender teens to give them hope for their future and fight against the rash of bullying-induced suicides. The site has drawn out messages from everyone from President Obama and Tim Gunn to Chris Colfer and Sarah Silverman.

Conscious
Significance
Well Being
Social Cause
United States