Social Cause (141)
A cleaning tag
A new campaign by the French government has made its mark on some of Paris’ walls. Called the ‘clean tag concept’, social messages are stencilled on walls by cleaning the surfaces rather than painting them. It promotes messages about social issues (helping the homeless), cultural issues(restoring historic monuments) and environmental issues(making the city cleaner).
Why it matters
By using tags in a “clean” perspective, the French state has taken into account the need for the communication format to match the message conveyed. When it comes to social causes, is making the most of urban culture the key to bringing further awareness to a younger audience?
The Volunteerbook – a social network for Volunteers – will be launched on the 1st of February by the President of Banco Alimentar contra a Fome (Portugal's biggest foodbank) and also of a Volunteer Bank that in just four years gathered about 17 thousand volunteers and almost 1000 organizations needing their help.
PENG, a sub-cultural organization from Germany plans to set up public WIFI stations (called internet-wells) all around the world. The idea: everybody can use the high-speed connection for free, as long as public donations come in. If nobody donates, the connection goes down to slower ‘emergency mode’.