DraftFcb

Social Cause (141)

A cleaning tag

A cleaning tag

A new campaign by the French government has made its mark on some of Paris’ walls. Called the ‘clean tag concept’, social messages are stencilled on walls by cleaning  the surfaces rather than painting them. It promotes messages about social issues (helping the homeless), cultural issues(restoring historic monuments) and environmental issues(making the city cleaner).

Why it matters

By using tags in a “clean” perspective, the French state has taken into account the need for the communication format to match the message conveyed. When it comes to social causes, is making the most of urban culture the key to bringing further awareness to a younger audience?

France
Conscious
Social Cause
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Cream of the crop

CarrotMob allows businesses to compete with their environmental credentials. A social network of consumers then agrees to purchase products from whichever business comes out on top.

Conscious
Portugal
Social Cause
 
Heel the world

100$ Laptops and cars selling for under 2000$ have already been created. Now Adidas plans to build a sneaker for the so called 3rd world that will cost around 1€ and be produced on a non-profit basis. The brand will cooperate with Nobel prize winner Muhammad Yunus and has dedicated itself to create jobs and chase the utopia that nobody on earth has to walk around bare feet. It has not be decided yet if the shoes will be branded at all.

Conscious
Germany
One World
Social Cause