Social Cause (141)
A cleaning tag
A new campaign by the French government has made its mark on some of Paris’ walls. Called the ‘clean tag concept’, social messages are stencilled on walls by cleaning the surfaces rather than painting them. It promotes messages about social issues (helping the homeless), cultural issues(restoring historic monuments) and environmental issues(making the city cleaner).
Why it matters
By using tags in a “clean” perspective, the French state has taken into account the need for the communication format to match the message conveyed. When it comes to social causes, is making the most of urban culture the key to bringing further awareness to a younger audience?
The world is full of good ideas that unfortunately don't always get developed. The start-up CityMart capitalised on this fact and created an online market to connect cities with solution providers in areas such as health,transport, tourism and other public responsibility sectors. There are currently over 470 different ideas submitted on the platform, from urban farming to city tours.
The latest buzz in the world of Parisian fashion is new concept store Merci. The store is located over three floors in a stylish warehouse-come-loft apartment and sells vintage and the previous season’s clothing along with jewellery and furniture. Goods are donated by brands, designers and celebrities, with all profits going to a children’s charity in Madagascar. Merci is being heralded as the first ‘luxury’ charity shop.