Social Cause (141)
A cleaning tag
A new campaign by the French government has made its mark on some of Paris’ walls. Called the ‘clean tag concept’, social messages are stencilled on walls by cleaning the surfaces rather than painting them. It promotes messages about social issues (helping the homeless), cultural issues(restoring historic monuments) and environmental issues(making the city cleaner).
Why it matters
By using tags in a “clean” perspective, the French state has taken into account the need for the communication format to match the message conveyed. When it comes to social causes, is making the most of urban culture the key to bringing further awareness to a younger audience?
The National Foundation of Good Causes has devised a simple online test that recommends charitable organisations to people wishing to donate, according to their beliefs and values.
“Find Your FaceMate” is a new online dating site that employs high-level facial recognition software and a proprietary algorithm to identify our best likely partner. It’s based on the assumption that we relate to someone whose facial features are similar to our own.