Social Cause (141)
A cleaning tag
A new campaign by the French government has made its mark on some of Paris’ walls. Called the ‘clean tag concept’, social messages are stencilled on walls by cleaning the surfaces rather than painting them. It promotes messages about social issues (helping the homeless), cultural issues(restoring historic monuments) and environmental issues(making the city cleaner).
Why it matters
By using tags in a “clean” perspective, the French state has taken into account the need for the communication format to match the message conveyed. When it comes to social causes, is making the most of urban culture the key to bringing further awareness to a younger audience?
The third edition of the ‘1.618 Sustainable Luxury’ fair took place in Paris at the end of March.
Supported by the Ministry of Culture, the fair aims to educate, inform, and support the change for a more sustainable form of luxury.
The Extraordinaries iPhone app is the latest example of crowd-sourcing for the common good. Using this app, folks with five minutes or less to spare, can log in and help out at the click of a button. Whether it’s tagging images for a local museum or taking photos of the street you’re on for the city planner, it’s all about giving what you can, when you can.