Social Cause (141)
A cleaning tag
A new campaign by the French government has made its mark on some of Paris’ walls. Called the ‘clean tag concept’, social messages are stencilled on walls by cleaning the surfaces rather than painting them. It promotes messages about social issues (helping the homeless), cultural issues(restoring historic monuments) and environmental issues(making the city cleaner).
Why it matters
By using tags in a “clean” perspective, the French state has taken into account the need for the communication format to match the message conveyed. When it comes to social causes, is making the most of urban culture the key to bringing further awareness to a younger audience?
In Rotterdam you can now help liven up an area mainly used for businesses and by cars. Donations between € 25 and € 1,250 are used to build a wooden walking bridge to open up the area for pedestrians.
To draw attention to the need for protected green spaces in the Netherlands, non-profit organisation Natuurmonumenten (NM) has set up a website where supporters can claim their own square metre of an online virtual nature reserve. As more people participate, the virtual reserve grows in size, with the aim of becoming the biggest website in the world!