Social Cause (141)
A cleaning tag
A new campaign by the French government has made its mark on some of Paris’ walls. Called the ‘clean tag concept’, social messages are stencilled on walls by cleaning the surfaces rather than painting them. It promotes messages about social issues (helping the homeless), cultural issues(restoring historic monuments) and environmental issues(making the city cleaner).
Why it matters
By using tags in a “clean” perspective, the French state has taken into account the need for the communication format to match the message conveyed. When it comes to social causes, is making the most of urban culture the key to bringing further awareness to a younger audience?
Rhode Island has seen its population of people in need of food assistance increase by 54%. The “Nothing” campaign featured soup cans branded as Nothing, with a photo of an empty bowl, that could be purchased at grocery stores for $2.99. The cans also served as a “piggy bank” for the buyer to collect additional donations.
‘Dona l’usato’ (donate second hand) is a project promoted by fashion brand Elena Mirò to celebrate its 25th anniversary. Customers are rewarded with a 25% discount when they donate their second hand clothes, which Elena Mirò uses to help raise people out of poverty in Mozambique.