Social Cause (141)
A cleaning tag
A new campaign by the French government has made its mark on some of Paris’ walls. Called the ‘clean tag concept’, social messages are stencilled on walls by cleaning the surfaces rather than painting them. It promotes messages about social issues (helping the homeless), cultural issues(restoring historic monuments) and environmental issues(making the city cleaner).
Why it matters
By using tags in a “clean” perspective, the French state has taken into account the need for the communication format to match the message conveyed. When it comes to social causes, is making the most of urban culture the key to bringing further awareness to a younger audience?
Related articles
Staying Alive is a 3D game developed by the electronics company Philips. The game consists on saving a teammate/colleague’s life who has just collapsed due to sudden cardiac arrest. When the players finish the game, they can publish their score on their Facebook profile and challenge their friends. Philips produces defibrillators which are present in the game.
Chris Hughes, co-founder of Facebook, recently launched a new social networking site, Jumo. Jumo leverages the power of social media to boost volunteerism on a global scale. It connects individuals and organizations to humanitarian projects they care about to “change the world.”
