Social Cause (141)
A cleaning tag
A new campaign by the French government has made its mark on some of Paris’ walls. Called the ‘clean tag concept’, social messages are stencilled on walls by cleaning the surfaces rather than painting them. It promotes messages about social issues (helping the homeless), cultural issues(restoring historic monuments) and environmental issues(making the city cleaner).
Why it matters
By using tags in a “clean” perspective, the French state has taken into account the need for the communication format to match the message conveyed. When it comes to social causes, is making the most of urban culture the key to bringing further awareness to a younger audience?
A reality show with a difference – Mujaddidun or “The Revivers”, challenges teams of men and women to compete against each other, in order to promote ‘development through faith’ for different social causes such as helping orphans, the poor and reintegrating prisoners into society. In true reality show fashion, the poorest performing member of the group is eliminated at the end of each task. On the other hand, the winner will be awarded €200,000, 80% of which will be donated to a charity of their choice.
The Dutch branch Malaria No More has created an outdoor advertising campaign with real malaria mosquitoes flying inside the sealed poster to raise awareness for the fight against malaria.