Social Cause (141)
A cleaning tag
A new campaign by the French government has made its mark on some of Paris’ walls. Called the ‘clean tag concept’, social messages are stencilled on walls by cleaning the surfaces rather than painting them. It promotes messages about social issues (helping the homeless), cultural issues(restoring historic monuments) and environmental issues(making the city cleaner).
Why it matters
By using tags in a “clean” perspective, the French state has taken into account the need for the communication format to match the message conveyed. When it comes to social causes, is making the most of urban culture the key to bringing further awareness to a younger audience?
French shampoo brand Dop has created an operation to clean the French beach of Oleron. Named “Adopt a piece of trash”, it invites people to virtually pick up a piece of trash and adopt it , with the possibility to display it on Facebook. The adoption was simple, quick and funny. For each kilogram of virtual trash picked up, the brand gave 5 euros to a NGO to really clean the beach.
“A tram called healthiness” is an initiative developed by pharmaceutical company Takeda Italia with the support of the city of Milan, featuring a tram which tours the city, offering interested parties a free, on-board health check.