Social Cause (141)
A cleaning tag
A new campaign by the French government has made its mark on some of Paris’ walls. Called the ‘clean tag concept’, social messages are stencilled on walls by cleaning the surfaces rather than painting them. It promotes messages about social issues (helping the homeless), cultural issues(restoring historic monuments) and environmental issues(making the city cleaner).
Why it matters
By using tags in a “clean” perspective, the French state has taken into account the need for the communication format to match the message conveyed. When it comes to social causes, is making the most of urban culture the key to bringing further awareness to a younger audience?
PENG, a sub-cultural organization from Germany plans to set up public WIFI stations (called internet-wells) all around the world. The idea: everybody can use the high-speed connection for free, as long as public donations come in. If nobody donates, the connection goes down to slower ‘emergency mode’.
Barcelona’s Universitat Autònoma has designed an app to help the visually-impaired use the bus. Through visual and auditory cues it offers a choice of routes to their desired destination. It then guides the user to the closest bus stop and lets them know how much time they have to wait and how many stops there are until they reach their destination.