Social Cause (141)
A cleaning tag
A new campaign by the French government has made its mark on some of Paris’ walls. Called the ‘clean tag concept’, social messages are stencilled on walls by cleaning the surfaces rather than painting them. It promotes messages about social issues (helping the homeless), cultural issues(restoring historic monuments) and environmental issues(making the city cleaner).
Why it matters
By using tags in a “clean” perspective, the French state has taken into account the need for the communication format to match the message conveyed. When it comes to social causes, is making the most of urban culture the key to bringing further awareness to a younger audience?
MADE IN HAPPY GERMANY® is a small business community network with its own quality seal. It stands for regional products that have been produced under ecological and fair circumstances. The network seeks to create win-win situations for seal holders and customers, so that people can benefit from more ethical goods and the companies behind them get mutual support.
“A tram called healthiness” is an initiative developed by pharmaceutical company Takeda Italia with the support of the city of Milan, featuring a tram which tours the city, offering interested parties a free, on-board health check.