Social Cause (141)
A cleaning tag
A new campaign by the French government has made its mark on some of Paris’ walls. Called the ‘clean tag concept’, social messages are stencilled on walls by cleaning the surfaces rather than painting them. It promotes messages about social issues (helping the homeless), cultural issues(restoring historic monuments) and environmental issues(making the city cleaner).
Why it matters
By using tags in a “clean” perspective, the French state has taken into account the need for the communication format to match the message conveyed. When it comes to social causes, is making the most of urban culture the key to bringing further awareness to a younger audience?
A Spanish NGO launched a campaign to raise awareness about the lack of public education for more than 60 million children around the world. The idea was to add an empty red chair in classrooms to symbolise how children are missing out on basic education.
The arrival of red chairs in the classroom has made some children question why they are there. This became the perfect opportunity for teachers to address the issue with materials created by the NGO such as games and stories.
Openaction.org adds geographical context to charitable activities in order to encourage donations. With a compelling visual presentation, the site generates real-time data about the work and progress taking place thanks to people’s donations contribution.