Social Cause (141)
A cleaning tag
A new campaign by the French government has made its mark on some of Paris’ walls. Called the ‘clean tag concept’, social messages are stencilled on walls by cleaning the surfaces rather than painting them. It promotes messages about social issues (helping the homeless), cultural issues(restoring historic monuments) and environmental issues(making the city cleaner).
Why it matters
By using tags in a “clean” perspective, the French state has taken into account the need for the communication format to match the message conveyed. When it comes to social causes, is making the most of urban culture the key to bringing further awareness to a younger audience?
Former Harvey Nichols style expert Mary Portas is opening a new charity shop in the designer area of London’s Westfield shopping centre. The ‘Living and Giving Shop’ will be manned by staff including celebrity volunteers, and Grazia fashion magazine has asked some of its contacts to help donate to the project – including labels such as Burberry and Mulberry.
Morgenwelt is a small enterprise that organises carbon neutral concerts and so called “bicycle-discos”. The concept behind the concerts is that all the power the bands or DJs need for the gigs comes from muscle power. So if the audience doesn’t pedal fast enough the gig is interrupted with a blackout.