Social Cause (141)
A cleaning tag
A new campaign by the French government has made its mark on some of Paris’ walls. Called the ‘clean tag concept’, social messages are stencilled on walls by cleaning the surfaces rather than painting them. It promotes messages about social issues (helping the homeless), cultural issues(restoring historic monuments) and environmental issues(making the city cleaner).
Why it matters
By using tags in a “clean” perspective, the French state has taken into account the need for the communication format to match the message conveyed. When it comes to social causes, is making the most of urban culture the key to bringing further awareness to a younger audience?
Ecobags by Vodafone are made from recycled advertising billboard plastic paper. Sales of them support the ‘My Future’ project, which is fund-raising for solar panel installations in one school in each region of Italy.
We Give To Get is a new marketing service for Chicago-area businesses who want their promotions to also serve as an ‘act of good’. Each day, a Chicago business offers a fantastic deal – 50% off or more, and 10% of all sales are donated to the charity of the buyer’s choice. Subscribers to the site and followers of the @wegivetoget Twitter feed are alerted to great deals like half price spa services, or $50 restaurant gift certificates for only $25.