DraftFcb

Social Cause (141)

A cleaning tag

A cleaning tag

A new campaign by the French government has made its mark on some of Paris’ walls. Called the ‘clean tag concept’, social messages are stencilled on walls by cleaning  the surfaces rather than painting them. It promotes messages about social issues (helping the homeless), cultural issues(restoring historic monuments) and environmental issues(making the city cleaner).

Why it matters

By using tags in a “clean” perspective, the French state has taken into account the need for the communication format to match the message conveyed. When it comes to social causes, is making the most of urban culture the key to bringing further awareness to a younger audience?

France
Conscious
Social Cause
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Independence for the elderly

Memo is a tablet developed by a team of gerontologists, that can be customized by caregivers to remind people with memory difficulties of important information.

Conscious
Significance
Italy
Social Cause
 
Eco envy

Cascais Green Map is a website (funded by the local municipality) where local citizens can register their green habits and behaviour (such as using energy saving lamps, selecting garbage, buying local products, etc), in an effort to promote sustainability and good citizenship.

Conscious
Portugal
Social Cause