Social Cause (141)
A cleaning tag
A new campaign by the French government has made its mark on some of Paris’ walls. Called the ‘clean tag concept’, social messages are stencilled on walls by cleaning the surfaces rather than painting them. It promotes messages about social issues (helping the homeless), cultural issues(restoring historic monuments) and environmental issues(making the city cleaner).
Why it matters
By using tags in a “clean” perspective, the French state has taken into account the need for the communication format to match the message conveyed. When it comes to social causes, is making the most of urban culture the key to bringing further awareness to a younger audience?
Dharhara, a small village in India has found a novel way of tackling declining sex ratios, global warming and climate change all in one go.
The birth of a baby girl in this village is welcomed by planting at least 10 fruit trees, which the child inherits when they grow up. The trees are an asset base for her, which can be utilised by the family to finance her education and future development, with a marginal investment.
Rhode Island has seen its population of people in need of food assistance increase by 54%. The “Nothing” campaign featured soup cans branded as Nothing, with a photo of an empty bowl, that could be purchased at grocery stores for $2.99. The cans also served as a “piggy bank” for the buyer to collect additional donations.