Social Cause (141)
A cleaning tag
A new campaign by the French government has made its mark on some of Paris’ walls. Called the ‘clean tag concept’, social messages are stencilled on walls by cleaning the surfaces rather than painting them. It promotes messages about social issues (helping the homeless), cultural issues(restoring historic monuments) and environmental issues(making the city cleaner).
Why it matters
By using tags in a “clean” perspective, the French state has taken into account the need for the communication format to match the message conveyed. When it comes to social causes, is making the most of urban culture the key to bringing further awareness to a younger audience?
“A tram called healthiness” is an initiative developed by pharmaceutical company Takeda Italia with the support of the city of Milan, featuring a tram which tours the city, offering interested parties a free, on-board health check.
Online retailer yoox.com launched a special project to help Japan after the earthquake and tsunami that devastated the country. yoox.com teamed up with 8 international fashion brands that each created one-off t-shirts inspired by the theme “We Love Japan”. All proceeds from the t-shirts sales go to the International Federation of Red Cross and Red Crescent Societies for the earthquake and tsunami relief efforts in Japan.