Social Cause (141)
A cleaning tag
A new campaign by the French government has made its mark on some of Paris’ walls. Called the ‘clean tag concept’, social messages are stencilled on walls by cleaning the surfaces rather than painting them. It promotes messages about social issues (helping the homeless), cultural issues(restoring historic monuments) and environmental issues(making the city cleaner).
Why it matters
By using tags in a “clean” perspective, the French state has taken into account the need for the communication format to match the message conveyed. When it comes to social causes, is making the most of urban culture the key to bringing further awareness to a younger audience?
The “défithon “ is an initiative within the annual Telethon event broadcasted on national television in France. It aims to collect donations for a muscular disease called myopathy. The challenge for 2011 invited both sufferers of the disease and celebrities to push their boundaries. To get to see one of the participants fulfil their challenge, web users have to pay anywhere between 50 and 20,000 euros as a donation contribution. For example, for 50 euros, you can watch a myopathy patient going across a city dressed up as a sumo wrestler.
Dharhara, a small village in India has found a novel way of tackling declining sex ratios, global warming and climate change all in one go.
The birth of a baby girl in this village is welcomed by planting at least 10 fruit trees, which the child inherits when they grow up. The trees are an asset base for her, which can be utilised by the family to finance her education and future development, with a marginal investment.