Social Cause (141)
A cleaning tag
A new campaign by the French government has made its mark on some of Paris’ walls. Called the ‘clean tag concept’, social messages are stencilled on walls by cleaning the surfaces rather than painting them. It promotes messages about social issues (helping the homeless), cultural issues(restoring historic monuments) and environmental issues(making the city cleaner).
Why it matters
By using tags in a “clean” perspective, the French state has taken into account the need for the communication format to match the message conveyed. When it comes to social causes, is making the most of urban culture the key to bringing further awareness to a younger audience?
This project was launched to make use of the receipts you receive at bottle deposit machines after you’ve recycled. Instead of collecting the cash at the cashier, you enter the receipt into the device and donate the money for your contribution to support social causes of your choice. A number of these devices have already been distributed among supermarkets.
The Dutch branch Malaria No More has created an outdoor advertising campaign with real malaria mosquitoes flying inside the sealed poster to raise awareness for the fight against malaria.