Automotive (110)
Chevy eco labels
The American car manufacturer Chevy intends to put environmental impact labels on its models. The tags will provide information on the car’s green features such as emissions, fuel-saving technologies.
Why it matters
Despite electric and hybrid cars being on the market for several years now, the uptake of those types of vehicles has been slow. Can being transparent about how green your product is and the initiatives your brand is putting in place a good middle ground for consumers that are maybe not quite ready to take the a bigger green leap?
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Toyota’s own entertainment division ToyToyota has created a GPS based iPhone app called Backseat Driver. The app is actually a game in which users - especially kids - have to steer a virtual car on a road that mirrors what happens on the real road. On the way, little objects need to be picked up to gain points.
When a product is an important part of history and a generation icon, it deserves a big tribute.
That is exactly what the Volkswagen Beetle got in a recent exhibition in Madrid. From the classical 1945 model to the New Beetle, the show pays homage to an important car for all kind of generations.
