Fashion & Design (152)
Cheap fashion fix
Clothing store Zeeman describes itself as a ‘good and cheap’ fashion brand. But it hosted a high end fashion show at the Amsterdam Fashion Week under the fake brand name ‘Frank’. At the end of the show, the real brand was revealed. The case study video was viewed 160.000 times and #zeeman became a trending topic on Twitter.
Why it matters
Being a cheap brand can sometimes be mistaken for low quality. With this stunt, Zeeman showed why its products have the same quality as high-end brands. Can we think of brands with a cheap and low quality image that could use such an image burst?
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