Stores & Spaces (144)
Is charity working?
The grocery retail company ICA strongly believes in putting focus on people with disabilities, and will soon have 500-1000 people with disorders employed in their stores. The project called ‘We Can More’ is a project in cooperation with Samhall and the Swedish Association of Local Authorities. A tv spot is now running introducing a new employee with Downs Syndrome in the ICA family. www.youtube.com/watch?v=nN6KfbsEKRc
Why it matters
Rather than donating money to a charitable cause ICA is taking a standpoint and incorporating it into the way they run their stores themselves. Will other brands follow suit as passive charity is replaced with more active means of giving back?
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