Fashion & Design (176)
It is very hard to stay connected with ever-changing fashion trends. And it can be very expensive too! When clothes go out of fashion (or when we get bored with them) we tend to throw them away or donate them to charity. To make the most of our wardrobe, Dutch designer Fioen van Balgooi developed an ink that can be applied and removed from clothing. When you are tired of your prints - or when they go out of style- simply remove them by washing them with a special product and replace them with new ones.
Why it matters
This is a great way of using technology to help people overcome a real life issue. Not only does it help them stay fashionable, but it also allows them to save money. What can we do to help our consumers make the most out of the products we sell them?
2style4you is a tool for personal clothing advice. It's a method for matching individual garments to individual consumers based on a recommendation engine combining measurements, body shapes and preferences.
Stradivarius, a big retail Spanish fashion shop, created an original and powerful platform to connect with its consumers: StraDivas, a social media and blog platform where consumers can get special offers, participate in competitions and receive fashion tips.
StraDivas’ innovation comes from segmentation; it differentiates consumers by their preferences and puts forward offers specific to the user.