DraftFcb

Fashion & Design (176)

Chameleon design

Chameleon design

It is very hard to stay connected with ever-changing fashion trends. And it can be very expensive too! When clothes go out of fashion (or when we get bored with them) we tend to throw them away or donate them to charity. To make the most of our wardrobe, Dutch designer Fioen van Balgooi developed an ink that can be applied and removed from clothing. When you are tired of your prints - or when they go out of style- simply remove them by washing them with a special product and replace them with new ones.

Why it matters

This is a great way of using technology to help people overcome a real life issue. Not only does it help them stay fashionable, but it also allows them to save money. What can we do to help our consumers make the most out of the products we sell them?
 

Conscious
Create
Fashion & Design
Netherlands
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Fashion’s next top model

The free smartphone app Blippar, in association with Io Donna magazine and the online TV channel Leiweb, gives you the opportunity to become a model in Milan’s Fashion Week. Simply upload a picture of yourself in the app to replace one of the catwalk models. You can view the fashion show through a video stream and share the content on Facebook and Twitter.
 

Create
Significance
Fashion & Design
Italy
 
Dyson sucked, now they blow

Dyson has launched the Air Multiplier™. A fan with no blades that uses 98% less energy than regular fans. Air is accelerated through a ring-shaped aperture. This creates a jet of air that passes over an airfoil-shaped ramp, channeling its direction.  No blades means the Dyson Air Multiplier™ fan is safe and easy to clean. It also has touch-tilt, 90° oscillation and dimmer-switch power control.
 

Enhancement
Fashion & Design
Turkey