Fashion & Design (176)
It is very hard to stay connected with ever-changing fashion trends. And it can be very expensive too! When clothes go out of fashion (or when we get bored with them) we tend to throw them away or donate them to charity. To make the most of our wardrobe, Dutch designer Fioen van Balgooi developed an ink that can be applied and removed from clothing. When you are tired of your prints - or when they go out of style- simply remove them by washing them with a special product and replace them with new ones.
Why it matters
This is a great way of using technology to help people overcome a real life issue. Not only does it help them stay fashionable, but it also allows them to save money. What can we do to help our consumers make the most out of the products we sell them?
The recently launched brand Hiut Denim encourages customers to officially document their relationship with the trousers from the very first moment they put them on. Built into each pair is a history tag: a unique code enabling an online memory bank for the jeans. By setting up an account, people can upload pictures and stories about their adventures with the denim. The information about each pair of jeans is archived and the story keeps going even if they’ve been passed from one owner to another.
The ‘do it yourself’ trend has taken off and now goes beyond the traditional realms of home décor & improvements. One unique consumer group leading the DIY charge are brides-to-be. New sites like www.diybride.com & www.mydiyweddingday.com offer brides tutorial for creating invites, favours, décor & jewellery themselves. The blog’s author has even published a book titled The Crafty Countdown.